And they're off... jockeys go underground

And they're off... jockeys go underground

Gloucester Rugby calls up Square in the Air

Gloucester Rugby calls up Square in the Air

World’s first ‘Fish & Tips’ shop at Cheltenham

World’s first ‘Fish & Tips’ shop at Cheltenham

Red Nosebands raise £10,500 for Comic Relief

Red Nosebands raise £10,500 for Comic Relief

Throwing for gold – champs back petition

Throwing for gold – champs back petition

Ian Bell crowned FTI Most Valuable Player of the Year

Ian Bell crowned FTI Most Valuable Player of the Year

Dress to impress at Royal Ascot

Dress to impress at Royal Ascot

Frankie says Race, Rattle and Roll at Ascot

Frankie says Race, Rattle and Roll at Ascot

Square in the Air was set up to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industries. We continue to provide exceptional consumer and corporate public relations and marketing support for an impressive and expanding list of land-based, online and mobile B2B and B2C clients.

About

Team

Portfolio

  • Making a splash at ICE 2014

    Making a splash at ICE 2014

    Marketing

    From setting up stunts to providing promotional staff and from securing filming opportunities to making media and industry introductions we helped a number of our clients raise their profile at ICE 2014.

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  • Tindall signs for UFXMarkets

    Tindall signs for UFXMarkets

    Marketing

    We recruited Mike Tindall as brand ambassador for UFXMarkets, with the former England rugby captain starring in a marketing campaign to raise the company’s profile in the UK and other English language and rugby-supporting markets.

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  • The HitSquad for BetVictor

    The HitSquad for BetVictor

    Marketing

    Since making their debut at the 2013 Cheltenham Festival, the BetVictor Hit Squad has made quite an impression on sports fans up and down the country this summer.

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  • And they’re off… jockeys go Underground

    And they’re off… jockeys go Underground

    Public Relations

    And they’re off… Racing Post’s jockeys lighten Monday morning commuter misery. A stable of 31 jockeys enjoy a different kind of ride on London Underground in anticipation of Royal Ascot.

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  • Coral Mini Madness

    Coral Mini Madness

    Marketing

    Square in the Air helped Coral drive their sponsorship activation strategy – and customer sign-ups – with the eye-catching Mini Madness promotion on Friday and Saturday at this year’s Derby.

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  • BETDAQ launches Manifesto at Aintree

    BETDAQ launches Manifesto at Aintree

    Marketing

    The people’s exchange continued its Purple Revolution at this year’s Grand National, where it outlined the BETDAQ Manifesto to punters.

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  • Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Branding

    We worked with Racing Post to ensure punters were on to a winner in more ways than one at the 2013 Cheltenham Festival – by opening the world’s first Fish and Tips shop.

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  • Red Nosebands raise £10,500 for Comic Relief

    Red Nosebands raise £10,500 for Comic Relief

    Public Relations

    Red Nose Day 2013 was celebrated in style at Lingfield Park and Wolverhampton Racecourse when 42 horses competed in Red Nosebands for our Lovetheraces.com charity challenge.

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  • Samvo celebrates first appearance at ICE

    Samvo celebrates first appearance at ICE

    Marketing

    We helped Samvo make a splash at ICE 2013 by serving guests with a selection of cocktails and mocktails prepared by professional mixologist Jérémy Fétouaki.

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  • Throwing for gold – champs back petition

    Throwing for gold – champs back petition

    Public Relations

    We helped the sponsors launch the 2013 Ladbrokes World Darts Championships as Adrian ‘Jackpot’ Lewis and Phil ‘The Power’ Taylor backed our petition calling on darts to be an Olympic sport.

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  • From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    Content

    We signed up former Southampton and England footballer Matthew Le Tissier for www.freebets.com – check out the Saints legend’s daily tip and weekly betting column during the 2012/13 season on the leading affiliate website.

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  • The PCA’s Most Valuable Player rankings

    The PCA’s Most Valuable Player rankings

    Public Relations

    Square in the Air was the retained PR agency for the Professional Cricketers’ Association Most Valuable Player rankings during the 2012 season.

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  • Dress to impress at Royal Ascot

    Dress to impress at Royal Ascot

    Public Relations

    Dubbed the world’s first real-life ‘Fashion Police’, Square in the Air provided a specially-trained team of dress code assistants to aid racegoers comply with the new rules at Royal Ascot.

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  • BETDAQ’s charity column with London Irish pays off

    BETDAQ’s charity column with London Irish pays off

    Content

    We help Betdaq activate some of the company’s sponsorships with ghostwritten content, including a charity tipping column in the London Irish matchday programme.

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  • Read all about it in the City AM Derby special

    Read all about it in the City AM Derby special

    Content

    For the second year running, Punter editor Bill Esdaile and our team helped produce City AM’s special edition paper for the 2012 Investec Derby

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  • Spanish senoritas hit the City for BetVictor

    Spanish senoritas hit the City for BetVictor

    Marketing

    Ahead of Euro 2012, our stunning promotional team was out in force in the City of London handing out bottled water to keep the capital’s commuters cool.

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  • Race, Rattle and Roll at Ascot!

    Race, Rattle and Roll at Ascot!

    Public Relations

    It was rock and roll at the races as we helped mark this special evening meeting at Ascot.

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  • A piece of cake for BetVictor

    A piece of cake for BetVictor

    Public Relations

    To celebrate the 25th anniversary of the Victor Chandler Chase, our team gave Ascot racegoers a slice of the action with a huge cake which commemorated Desert Orchid’s victory.

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  • Blue Square sticks it to Blackpool

    Blue Square sticks it to Blackpool

    Marketing

    On behalf of the hosts’ league sponsors, Blue Square, our field marketing team hit Highbury with more Cod Army-themed rock than you could, well, shake a stick at.

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  • ‘Man up’ at Samvo betting cafés

    ‘Man up’ at Samvo betting cafés

    Public Relations

    Square in the Air came to the rescue of men – and women – across London as we turned Samvo’s two London branches into ‘Man Crèches’ in the build-up to Christmas.

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  • Star Sports’ chocolate staff

    Star Sports’ chocolate staff

    Marketing

    In the build up to Christmas, dormant clients with Star Sports were sent chocolates featuring the faces of key team members.

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  • Hold the front page at British Champions Day

    Hold the front page at British Champions Day

    Marketing

    We let racegoers be front page news at the inaugural QIPCO British Champions Day with these giant Racing Post cut outs.

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  • Racing Post gets into the spirit of the new season

    Racing Post gets into the spirit of the new season

    Public Relations

    To publicise Racing Post’s 2011/12 football season betting guide we sent key media contacts a specially created box of alcohol miniatures based on the four leading bosses.

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  • Racing For Change ‘Pink Mile’ at Chester

    Racing For Change ‘Pink Mile’ at Chester

    Public Relations

    Working with Racing For Change, we persuaded the best female jockeys to link up with some fine fillies for the inaugural Pink Mile race.

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  • Getting to know the Real McCoy

    Getting to know the Real McCoy

    Content

    When City AM needed to interview champion jockey Tony McCoy, there was only one man for the job – Punter editor Bill Esdaile.

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  • Hats off to the Racing Post at Royal Ascot

    Hats off to the Racing Post at Royal Ascot

    Public Relations

    To get the Racing Post noticed a little bit more than usual at Royal Ascot, we commissioned a specially designed hat for the festival.

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  • Bodog’s Anglo-American World Cup showdown

    Bodog’s Anglo-American World Cup showdown

    Public Relations

    We pitched English Morris dancers against cheerleaders from across the pond in a dance-off outside Parliament ahead of the Three Lions’ meeting with USA at the 2010 World Cup.

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  • How did Sporting Index measure up?

    How did Sporting Index measure up?

    Public Relations

    Key journalists were shown just how spread betting markets worked with custom made tape measures asking them to predict by how many lengths the Grand National would be won.

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  • Racing Post Labour their point

    Racing Post Labour their point

    Public Relations

    We let Racing Post spokesman Wally Pyrah loose outside the Labour Party Conference, to show that the betting daily is not just about sport.

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  • Keeping Boylesports in the Premier League

    Keeping Boylesports in the Premier League

    Public Relations

    Boylesports, Ireland’s largest independent bookmaker, made quite a splash on this side of the Irish Sea when they signed a shirt sponsorship deal with Sunderland AFC.

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  • Come to us for creative content

    Come to us for creative content

    Content

    Square in the Air’s team of qualified journalists and experienced writers can start from scratch or refresh existing content for any assignment

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  • We’ll get your brand seen

    We’ll get your brand seen

    Branding

    Whether you want us to work to a specific brief, or need the input of some fresh thinking, Square in the Air can imaginatively brand almost anything to help get your company noticed.

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Clients

Ascot Racecourse

Barcrest

Bet Angel

Bet Butler

BetClearer

Betdaq

Betfair

BetTech

Bettorlogic

BetVictor

Blue Square

Bodog

Boylesports

BuddyBet

Cheltenham Racecourse

Citibet

City AM

Experian

Freebets.com

Gambling Data

GameAccount

Gloucester Rugby

Goldchip

Golfbreaks.com

GPI gaming

Hedgehog

IGT

Kitty Bingo

Ladbrokes World Darts Championship

Lady Luck's

Living Sports

Mecca Bingo

Net Entertainment

Nicky Vaughan Racing

Paddy Power

Passoker

Professional Cricketers’ Association

Probability

ProSpreads

Racing For Change

Racing Post

Reel Sports

Samvo

Shorts and Longs

Spielo G2

Sportech

Sportingbet

Sporting Index

Sporting Solutions

Sportsrisq

Stan James

Star Sports

The Football Pools

Ultimate Rugby Sevens

Virtue Fusion

123racing

News

Visit our archive

We are looking for a Field Marketing Manager to lead all company field marketing activity as well as managing the new business process. Duties include: Interviewing and recruiting of promotional staff Management of field marketing activity Assisting with staff invoicing and payroll Invoicing clients and monthly financial tracking Attending regular client events (involving travel) Attending […]

Square in the Air organised a star-studded Cheltenham Festival Preview Evening for leading bookmaker Coral, which we live streamed on their website for the first time. Hosted by Channel 4’s Nick Luck and featuring leading pundits Graham Cunningham and Mark ‘The Couch’ Winstanley, the two hour broadcast went out live from the company’s trading floor […]

Square in the Air was tasked with providing some alternative media buying opportunities to raise awareness of gaming company Realistic Games. The leading online slots and table game manufacturer was particularly keen to promote their key mobile offering around Ice Totally Gaming – the gambling industry’s premier trade show. After commissioning a video to sit on […]

Square in the Air teamed up with seven-time champion jumps trainer Paul Nicholls and his sponsor Betfair ahead of Betfair Super Saturday at The Racecourse Newbury on 8 February. A number of leading racing media were treated to a parade at Nicholls’ Ditcheat stables of some of his best horses being aimed at Newbury’s second-biggest […]

We’ve been on the Road to Cheltenham with Stan James since November and the Square in the Air brand ambassadors were out in force again up at Haydock Park Racecourse this weekend . Through customer engagement with on-course punters, the girls achieved over 400 new ‘Likes’ and ‘Follows’ across the Stan James social media channels. Keep an eye […]

The Hennessy Gold Cup is one of the most prestigious races in the National Hunt calendar and is the highlight of the final day of The Racecourse Newbury’s Hennessy Heritage Festival which runs from 28 to 30 November. Square in the Air worked with The Racecourse Newbury and Hennessy to create this infographic, ‘What makes […]

Square in the Air is delighted to announce that leading digital marketing and affiliate software company Income Access has signed to work with the agency. Income Access was founded in 2002 by chief executive Nicky Senyard in response to a need for an intuitive affiliate tracking and reporting software catered specifically to the needs of […]

Square in the Air were called in by the Professional Cricketers’ Association to boost the coverage around their charity cycle marathon between Durham and Lord’s this October. The 441 mile Big Bike Ride, which featured stars including Andrew Flintoff, Marcus Trescothick and Jos Buttler, aimed to raise money for the Tom Maynard Trust and PCA […]

Contact

London Office
131-151 Great Titchfield Street
London
W1W 5BB

New business enquiries
Telephone: +44 (0) 20 3586 8266
Email: enquiries@squareintheair.com

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