Square in the Air defends eGR crown

Square in the Air defends eGR crown

Sire De Grugy goes to the beach

Sire De Grugy goes to the beach

Activating major sporting sponsorships

Activating major sporting sponsorships

Dress to impress at Royal Ascot

Dress to impress at Royal Ascot

Square in the Air launch Social Media division

Square in the Air launch Social Media division

Gloucester Rugby announce record profits

Gloucester Rugby announce record profits

Square in the Air was set up to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industries. We continue to provide exceptional consumer and corporate public relations and marketing support for an impressive and expanding list of land-based, online and mobile B2B and B2C clients.

About

Team

Portfolio

  • Realistic Games counts down to Christmas

    Realistic Games counts down to Christmas

    Marketing

    Finding a festive gift that strikes the right note with existing and prospective clients can be a challenge. We worked with Realistic games to produce a present that showcased their great game graphics – their very own advent calendar.

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  • Spread betting on the 2015 General Election

    Spread betting on the 2015 General Election

    Public Relations

    A four month campaign devised to boost awareness of Sporting Index and political spread betting resulted in a 25 fold increase in political bets taken and a 200 per cent rise in new accounts signups.

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  • Betting on the Betway Clubhouse

    Betting on the Betway Clubhouse

    Field Marketing

    We deployed a 14-strong team of brand ambassadors to the Betway Clubhouse at Cheltenham, opening over 1,000 new accounts and doubling football

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  • Top of the charts for Top Eleven

    Top of the charts for Top Eleven

    Public Relations

    Following the Square in the Air-organised launch, the new app skyrocketed over 400 places in the overall games chart and remains one of the highest grossing games in the UK today.

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  • Sire De Grugy prepares for date with destiny

    Sire De Grugy prepares for date with destiny

    Public Relations

    For the Betway Champion Chase, Square in the Air filmed Sire De Grugy working on the beach resulting in widespread coverage.

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  • Helping Red Bull hit the slopes

    Helping Red Bull hit the slopes

    Public Relations

    Square in the Air achieved coverage in some the UK’s biggest media outlets on behalf of Red Bull to raise awareness of Lindsey Vonn’s behind the scenes documentary

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  • Making a splash at ICE 2014

    Making a splash at ICE 2014

    Marketing

    From setting up stunts to providing promotional staff and from securing filming opportunities to making media and industry introductions we helped a number of our clients raise their profile at ICE 2014.

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  • Tindall signs for UFXMarkets

    Tindall signs for UFXMarkets

    Marketing

    We recruited Mike Tindall as brand ambassador for UFXMarkets, with the former England rugby captain starring in a marketing campaign to raise the company’s profile in the UK and other English language and rugby-supporting markets.

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  • The HitSquad for BetVictor

    The HitSquad for BetVictor

    Field Marketing

    Since making their debut at the 2013 Cheltenham Festival, the BetVictor Hit Squad has made quite an impression on sports fans up and down the country this summer.

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  • And they’re off… jockeys go Underground

    And they’re off… jockeys go Underground

    Public Relations

    And they’re off… Racing Post’s jockeys lighten Monday morning commuter misery. A stable of 31 jockeys enjoy a different kind of ride on London Underground in anticipation of Royal Ascot.

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  • Coral Mini Madness

    Coral Mini Madness

    Marketing

    Square in the Air helped Coral drive their sponsorship activation strategy – and customer sign-ups – with the eye-catching Mini Madness promotion on Friday and Saturday at this year’s Derby.

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  • BETDAQ launches Manifesto at Aintree

    BETDAQ launches Manifesto at Aintree

    Field Marketing

    The people’s exchange continued its Purple Revolution at this year’s Grand National, where it outlined the BETDAQ Manifesto to punters.

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  • Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Branding

    We worked with Racing Post to ensure punters were on to a winner in more ways than one at the 2013 Cheltenham Festival – by opening the world’s first Fish and Tips shop.

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  • Red Nosebands raise £10,500 for Comic Relief

    Red Nosebands raise £10,500 for Comic Relief

    Public Relations

    Red Nose Day 2013 was celebrated in style at Lingfield Park and Wolverhampton Racecourse when 42 horses competed in Red Nosebands for our Lovetheraces.com charity challenge.

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  • Samvo celebrates first appearance at ICE

    Samvo celebrates first appearance at ICE

    Marketing

    We helped Samvo make a splash at ICE 2013 by serving guests with a selection of cocktails and mocktails prepared by professional mixologist Jérémy Fétouaki.

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  • Throwing for gold – champs back petition

    Throwing for gold – champs back petition

    Public Relations

    We helped the sponsors launch the 2013 Ladbrokes World Darts Championships as Adrian ‘Jackpot’ Lewis and Phil ‘The Power’ Taylor backed our petition calling on darts to be an Olympic sport.

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  • From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    Content

    We signed up former Southampton and England footballer Matthew Le Tissier for www.freebets.com – check out the Saints legend’s daily tip and weekly betting column during the 2012/13 season on the leading affiliate website.

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  • The PCA’s Most Valuable Player rankings

    The PCA’s Most Valuable Player rankings

    Public Relations

    Square in the Air was the retained PR agency for the Professional Cricketers’ Association Most Valuable Player rankings during the 2012 season.

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  • Dress to impress at Royal Ascot

    Dress to impress at Royal Ascot

    Public Relations

    Dubbed the world’s first real-life ‘Fashion Police’, Square in the Air provided a specially-trained team of dress code assistants to aid racegoers comply with the new rules at Royal Ascot.

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  • BETDAQ’s charity column with London Irish pays off

    BETDAQ’s charity column with London Irish pays off

    Content

    We help Betdaq activate some of the company’s sponsorships with ghostwritten content, including a charity tipping column in the London Irish matchday programme.

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  • Read all about it in the City AM Derby special

    Read all about it in the City AM Derby special

    Content

    For the second year running, Punter editor Bill Esdaile and our team helped produce City AM’s special edition paper for the 2012 Investec Derby

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  • Spanish senoritas hit the City for BetVictor

    Spanish senoritas hit the City for BetVictor

    Field Marketing

    Ahead of Euro 2012, our stunning promotional team was out in force in the City of London handing out bottled water to keep the capital’s commuters cool.

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  • Race, Rattle and Roll at Ascot!

    Race, Rattle and Roll at Ascot!

    Public Relations

    It was rock and roll at the races as we helped mark this special evening meeting at Ascot.

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  • A piece of cake for BetVictor

    A piece of cake for BetVictor

    Public Relations

    To celebrate the 25th anniversary of the Victor Chandler Chase, our team gave Ascot racegoers a slice of the action with a huge cake which commemorated Desert Orchid’s victory.

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  • Blue Square sticks it to Blackpool

    Blue Square sticks it to Blackpool

    Marketing

    On behalf of the hosts’ league sponsors, Blue Square, our field marketing team hit Highbury with more Cod Army-themed rock than you could, well, shake a stick at.

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  • ‘Man up’ at Samvo betting cafés

    ‘Man up’ at Samvo betting cafés

    Public Relations

    Square in the Air came to the rescue of men – and women – across London as we turned Samvo’s two London branches into ‘Man Crèches’ in the build-up to Christmas.

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  • Star Sports’ chocolate staff

    Star Sports’ chocolate staff

    Marketing

    In the build up to Christmas, dormant clients with Star Sports were sent chocolates featuring the faces of key team members.

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  • Hold the front page at British Champions Day

    Hold the front page at British Champions Day

    Marketing

    We let racegoers be front page news at the inaugural QIPCO British Champions Day with these giant Racing Post cut outs.

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  • Racing Post gets into the spirit of the new season

    Racing Post gets into the spirit of the new season

    Public Relations

    To publicise Racing Post’s 2011/12 football season betting guide we sent key media contacts a specially created box of alcohol miniatures based on the four leading bosses.

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  • Racing For Change ‘Pink Mile’ at Chester

    Racing For Change ‘Pink Mile’ at Chester

    Public Relations

    Working with Racing For Change, we persuaded the best female jockeys to link up with some fine fillies for the inaugural Pink Mile race.

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  • Getting to know the Real McCoy

    Getting to know the Real McCoy

    Content

    When City AM needed to interview champion jockey Tony McCoy, there was only one man for the job – Punter editor Bill Esdaile.

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  • Hats off to the Racing Post at Royal Ascot

    Hats off to the Racing Post at Royal Ascot

    Public Relations

    To get the Racing Post noticed a little bit more than usual at Royal Ascot, we commissioned a specially designed hat for the festival.

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  • Bodog’s Anglo-American World Cup showdown

    Bodog’s Anglo-American World Cup showdown

    Public Relations

    We pitched English Morris dancers against cheerleaders from across the pond in a dance-off outside Parliament ahead of the Three Lions’ meeting with USA at the 2010 World Cup.

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  • How did Sporting Index measure up?

    How did Sporting Index measure up?

    Public Relations

    Key journalists were shown just how spread betting markets worked with custom made tape measures asking them to predict by how many lengths the Grand National would be won.

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  • Racing Post Labour their point

    Racing Post Labour their point

    Public Relations

    We let Racing Post spokesman Wally Pyrah loose outside the Labour Party Conference, to show that the betting daily is not just about sport.

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  • Keeping Boylesports in the Premier League

    Keeping Boylesports in the Premier League

    Public Relations

    Boylesports, Ireland’s largest independent bookmaker, made quite a splash on this side of the Irish Sea when they signed a shirt sponsorship deal with Sunderland AFC.

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  • Come to us for creative content

    Come to us for creative content

    Content

    Square in the Air’s team of qualified journalists and experienced writers can start from scratch or refresh existing content for any assignment

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  • We’ll get your brand seen

    We’ll get your brand seen

    Branding

    Whether you want us to work to a specific brief, or need the input of some fresh thinking, Square in the Air can imaginatively brand almost anything to help get your company noticed.

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Clients

A Bet A

Ascot Racecourse

BetTech

Bettorlogic

BetVictor

bet VIP

Betway

Boylesports

Casino Dukes

Cheltenham Racecourse

Cherry

Chroma

Coral

City AM

Element Wave

Experian

FSB

Gambling Data

GamCrowd

Games Marketing

Genii

GameAccount

Gloucester Rugby

GTECH

IGT

Kiron

Leander

LeoVegas

Magnet Gaming

Net Entertainment

Newbury Racecourse

Nordeus

Paddy Power

Professional Cricketers’ Association

ProSpreads

Racing Post

Racing FX

Realistic

SIS

Sportech

Sporting Index

Sporting Solutions

Stan James

Star Sports

UFX

Unibet

William Hill

News

Visit our archive

Square in the Air has helped SIS speak directly to the gaming industry about technology and data through iGaming Business’ new video short series. Paul Witten, Commercial Director of SIS, discussed how the immediacy of data had been one of the major impacts of the rise of mobile platforms in recent years. Entitled ‘How SIS is […]

Gloucester Rugby have announced an operating profit for the fifth straight year. The historic Aviva Premiership club enjoyed European Rugby Challenge Cup success in a year that also included new faces in the coaching team and a significant overhaul of the playing squad. Square in the Air supported the announcement with bespoke media targeting, securing […]

Leading spread betting company Sporting Index have handed Square in the Air control of the reins of their social media properties after a successful three month project. Square in the Air harnessed the power of the company’s burgeoning social media division to double the number of Sporting Index’s twitter followers, including a 650% increase in the […]

Finding a festive gift that strikes the right note with existing and prospective clients can be a challenge, particularly when those clients are spread across the globe. But when innovative British slots supplier Realistic Games approached us to produce a present that showcased their great game graphics and lasted longer than a Christmas cracker we […]

Betway activated their sponsorship of the UK Snooker Championship by having West Ham United stars Andy Carroll and Carl Jenkinson face off in Betway’s #BaizeOfGlory challenge. Coached by World champion Stuart Bingham and 2012 UK Championship winner Judd Trump, the Premier League stars played a frame of snooker with the loser having to clean the […]

World leading mobile game specialist Play’n GO have called on Square in the Air to boost their gaming profile in the lead up February’s ICE Totally Gaming. The innovative supplier selected EGR magazine’s reigning PR Provider of the Year after a competitive tender with agencies in their native Sweden. SITA will spread awareness of their […]

Betting and gaming supplier SIS reached out to new customers via an online webinar organised by Square in the Air and industry publication iGaming Business. Stuart McClean, Product Lead for Streaming at SIS, spoke to hundreds of interested parties about innovations within the future of data, picture and content delivery to retail estates. We also […]

Chelsea midfielder Nemanja Matic was on hand to help Top Eleven, the most played online sports game in the world, launch brand new features ahead of the 2015/16 football season. In addition to a live-streamed event at the Apple store in Covent Garden, Matic sat down with Simon Johnson of the Evening Standard where he […]

Contact

London Office
131-151 Great Titchfield Street
London
W1W 5BB

New business enquiries
Telephone: +44 (0) 20 3586 8266
Email: enquiries@squareintheair.com

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