World’s first ‘Fish & Tips’ shop at Cheltenham
Red Nosebands raise £10,500 for Comic Relief
Throwing for gold – champs back petition
Carlito’s Way in the squareintheair.com Novices’ Chase
Ian Bell crowned FTI Most Valuable Player of the Year
Dress to impress at Royal Ascot
Frankie says Race, Rattle and Roll at Ascot
Racing For Change ‘Pink Mile' at Chester
Square in the Air was set up to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industries. We continue to provide exceptional consumer and corporate public relations and marketing support for an impressive and expanding list of land-based, online and mobile B2B and B2C clients.
We understand the importance of public and media relations.
From well honed corporate press announcements to ongoing creative consumer campaigns, we deliver media communications on any scale, from creation to evaluation.
Our sports, betting and gaming focus means we have excellent relationships with the key industry journalists across a number of publications and platforms.
With strong links in place among various online, print and broadcast titles on a national and regional level, and across the consumer and industry press, we are able to concentrate on generating the most appealing story and clearly and directly communicating it.
Consumer perception is vital to the success of a business or product.
Together with our team of designers we consult on all aspects of your product or brand and its journey, including names, logos and designs.
A website is usually the first port of call for today’s consumer and we are able to design and produce according to specifications and guidelines.
Whether the brand has been created from scratch or is already established, we can also help to promote through the design and production of materials including marketing literature, souvenir and tutorial guidebooks, company stationery and business cards and newsletters.
Getting up close and personal is the best way to maximise reach.
Whether a simple leaflet drop or a full experiential marketing campaign is required, our highly-trained, betting and gaming savvy team of professional, attractive promotional staff are ready.
We plan and manage campaigns on a project-by-project basis and can supply anything required in addition to staff, including flyers, uniforms and props, at short notice.
We also assist with sponsorship activation, ensuring our clients get the most from their partnerships, in terms of utilising collateral, generating exposure, implementing competitions and exploiting sampling opportunities and data collection.
We provide imaginative and original copy.
Our work features regularly in key igaming and betting publications, national/regional newspapers and lifestyle magazines, in addition to numerous websites.
Social media should be an integral part of any given communications strategy, not just as a bolt-on to more traditional methods, and we compose tailored approaches scaled to the needs of our clients.
Search Engine Optimisation is also a growing aspect of the marketing mix. Our tailored and engaging copy places emphasis on relevant keywords and phrases for hosting on client websites and seeding to generate expansive link networks.
Bill set up Square in the Air in 2006 having worked at Sporting Index for eight years. During that time he played a major part in the launch of the world’s first truly interactive spread betting site in 2001 and was also key in the launch of a number of other gaming products including sportingodds.com. He has served as a journalist with the Sporting Life, Racing Post, the Sportsman and lately City AM.
Ben joined Square in the Air in 2007 and became a director of the business in 2009. He has worked in the PR and marketing industry since 2003 and began working in betting and gaming when he was account director for Sporting Index’s retained PR agency in 2005. He is co-editor of City AM’s Punter section and regularly writes articles for betting and gaming industry magazines.
Robin began his career on Fleet Street at Express Newspapers before moving into corporate and consumer communications at Ladbrokes. He joined Square in the Air in summer 2012 after acting as consultant for retailers, sports bodies and bookmakers, helping Coral Interactive transform their e-gaming business. Published work includes The Tin Man: The Ted McMinn Story.
Ollie originally qualified as a journalist, with his passion for newspapers the gateway to a career in public relations, which began in 2006. He has been at Square in the Air since 2009 and handles accounts across the betting and gaming industry. Ollie also worked at the London 2012 Olympic Games as a reporter for the Olympic News Service.
Having initially worked as an assistant producer at SportsXchange, Will moved to Square in the Air in 2009. During his time at the company he has helped look after a number of key accounts including Betdaq and Sporting Index. As a keen sports fan, both playing and watching, he is well-versed in a number of sports in the UK and across the Atlantic.
Bailey has combined her love of all things outdoors with her expertise in field marketing for Square in the Air since 2007. Her dress code assistants were out in force at Royal Ascot 2012, while members of Bailey’s team can often be found at top trade shows, festivals and the country’s leading racecourses and other sporting events. Check out our field marketing credentials.
Patrick is a recent graduate from the University of Sheffield where he was involved in a Racing For Change initiative to encourage his fellow students to get into racing. He also wrote articles for a number of sporting websites and student magazines. Patrick has a real passion for sports and betting in general but particularly horse racing and football.
While we don’t have any specific full-time vacancies at present, we are interested in speculative approaches from people with the right contacts and expertise and also encourage work experience applications. Whether you are a seasoned professional or the next big thing, why not drop us a line? Emails should be directed with a cover letter to enquiries@squareintheair.com.
Friendly, approachable, well presented and hard working: if that sounds like you then get in touch. We always want to hear from experienced models, promotional staff and field marketing professionals for the diverse range of projects that we handle at Square in the Air. If you are available to work and have the right credentials, then get in touch with bailey@squareintheair.com.
Visit our archive
Square in the Air has appointed former eGaming Review editor James Bennett as a director. Bennett, who joins the team in our Great Titchfield Street office on 1 June 2013, will work across a number of accounts and introduce a consultancy service for gaming companies in the UK, Europe and the US. Prior to joining [...]
by Ollie
Tagged with Bill Esdaile, eGaming Review, James Bennett, Square in the Air
One of the most gifted footballers of his generation, Ledley King knows a strong line-up when he sees one, so BetVictor selected their best team to help celebrate the former Tottenham man’s career. As supporters of King’s testimonial gala dinner at the London Hilton Hotel last night, the BetVictor Hit Squad were on hand to [...]
by Ollie
Placed in Client news, News
Tagged with Abbey Crouch, BetVictor, Boris Johnson, Ledley King
Gloucester Rugby’s Kingsholm Stadium has been confirmed as one of 13 venues to host the 2015 Rugby World Cup. Four matches will be held at Kingsholm during the tournament and managing director Stephen Vaughan explained what the news means to the club in a number of interviews today, including 5Live and TalkSPORT, as well as [...]
by Ollie
Placed in Clients news, News
Tagged with Gloucester Rugby, Kingsholm Stadium, Rugby World Cup, Stephen Vaughan
Steven Finn has held off stiff competition from his England team mates to scoop the FTI Most Valuable Player award for the winter of 2012/13. The Middlesex bowler came with a late charge in the recent Test series against New Zealand to take the honours by just six points from his captain Alastair Cook. He [...]
by Ollie
Placed in Client news, News
Tagged with England, FTI Most Valuable Player award, Middlesex, Steven Finn
Arooga CEO Karl Jeffery took to the airwaves recently to outline the social gaming company’s vision of the rapidly growing market. The internet entrepreneur joined TV reporter Becky Liggero for an in-depth interview for online gambling news site calvinayre.com Among the topics for discussion was the spread of the eGaming phenomena in new territories around [...]
Square in the Air put BetVictor in the frame at the Cheltenham Festival with a picture perfect marketing and social media campaign. Race-goers were encouraged to tweet snaps of themselves with the bookie’s ten-strong hit squad of girls. Dressed in thigh-high boots and Russian hats the roving brand ambassadors helped keep out the chilly March weather: And [...]
The Sportingbet brand ambassadors helped brighten up a chilly Cheltenham Festival on Ladies Day this year. Our girls, on hand to help with the presentation of the 2013 sportingbet.com Queen Mother Champion Chase trophy, were a hit with punters at Prestbury Park on day two of the Festival and were also pictured in this morning’s Metro [...]
by Ollie
Placed in News
Tagged with Cheltenham Festival, Sportingbet, sportingbet.com Queen Mother Champion Chase
Arooga is the latest betting and gaming firm to task Square in the Air with raising their profile in the industry. The Portsmouth-based company are currently developing the next generation of social gambling games for Facebok, iOS and Android. Having started off in video gaming, CEO Karl Jeffrey and his development team are now keen to [...]
by Ollie
Placed in Client win, News
Tagged with Arooga, Camelot - King Arthur's Quest, Facebook, Karl Jeffrey, social gaming
London Office
131-151 Great Titchfield Street
London
W1W 5BB
New business enquiries
Telephone: +44 (0) 20 3586 8266
Email: enquiries@squareintheair.com
