Square in the Air lands eGR award

Square in the Air lands eGR award

And they're off... jockeys go underground

And they're off... jockeys go underground

Gloucester Rugby calls up Square in the Air

Gloucester Rugby calls up Square in the Air

World’s first ‘Fish & Tips’ shop at Cheltenham

World’s first ‘Fish & Tips’ shop at Cheltenham

Throwing for gold – champs back petition

Throwing for gold – champs back petition

Ian Bell crowned FTI Most Valuable Player of the Year

Ian Bell crowned FTI Most Valuable Player of the Year

Dress to impress at Royal Ascot

Dress to impress at Royal Ascot

Frankie says Race, Rattle and Roll at Ascot

Frankie says Race, Rattle and Roll at Ascot

Square in the Air was set up to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industries. We continue to provide exceptional consumer and corporate public relations and marketing support for an impressive and expanding list of land-based, online and mobile B2B and B2C clients.

About

Team

Portfolio

  • Making a splash at ICE 2014

    Making a splash at ICE 2014

    Marketing

    From setting up stunts to providing promotional staff and from securing filming opportunities to making media and industry introductions we helped a number of our clients raise their profile at ICE 2014.

    details preview preview preview preview
  • Tindall signs for UFXMarkets

    Tindall signs for UFXMarkets

    Marketing

    We recruited Mike Tindall as brand ambassador for UFXMarkets, with the former England rugby captain starring in a marketing campaign to raise the company’s profile in the UK and other English language and rugby-supporting markets.

    details preview preview
  • The HitSquad for BetVictor

    The HitSquad for BetVictor

    Marketing

    Since making their debut at the 2013 Cheltenham Festival, the BetVictor Hit Squad has made quite an impression on sports fans up and down the country this summer.

    details preview preview preview
  • And they’re off… jockeys go Underground

    And they’re off… jockeys go Underground

    Public Relations

    And they’re off… Racing Post’s jockeys lighten Monday morning commuter misery. A stable of 31 jockeys enjoy a different kind of ride on London Underground in anticipation of Royal Ascot.

    details preview preview preview
  • Coral Mini Madness

    Coral Mini Madness

    Marketing

    Square in the Air helped Coral drive their sponsorship activation strategy – and customer sign-ups – with the eye-catching Mini Madness promotion on Friday and Saturday at this year’s Derby.

    details preview preview preview
  • BETDAQ launches Manifesto at Aintree

    BETDAQ launches Manifesto at Aintree

    Marketing

    The people’s exchange continued its Purple Revolution at this year’s Grand National, where it outlined the BETDAQ Manifesto to punters.

    details preview preview preview
  • Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Cods-on favourite: world’s first ‘Fish & Tips’ shop opens for Cheltenham 2013

    Branding

    We worked with Racing Post to ensure punters were on to a winner in more ways than one at the 2013 Cheltenham Festival – by opening the world’s first Fish and Tips shop.

    details preview preview
  • Red Nosebands raise £10,500 for Comic Relief

    Red Nosebands raise £10,500 for Comic Relief

    Public Relations

    Red Nose Day 2013 was celebrated in style at Lingfield Park and Wolverhampton Racecourse when 42 horses competed in Red Nosebands for our Lovetheraces.com charity challenge.

    details preview preview
  • Samvo celebrates first appearance at ICE

    Samvo celebrates first appearance at ICE

    Marketing

    We helped Samvo make a splash at ICE 2013 by serving guests with a selection of cocktails and mocktails prepared by professional mixologist Jérémy Fétouaki.

    details preview preview preview
  • Throwing for gold – champs back petition

    Throwing for gold – champs back petition

    Public Relations

    We helped the sponsors launch the 2013 Ladbrokes World Darts Championships as Adrian ‘Jackpot’ Lewis and Phil ‘The Power’ Taylor backed our petition calling on darts to be an Olympic sport.

    details preview preview
  • From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    From ‘Le Tiss’ to ‘Le Tips’ for Freebets.com

    Content

    We signed up former Southampton and England footballer Matthew Le Tissier for www.freebets.com – check out the Saints legend’s daily tip and weekly betting column during the 2012/13 season on the leading affiliate website.

    details preview
  • The PCA’s Most Valuable Player rankings

    The PCA’s Most Valuable Player rankings

    Public Relations

    Square in the Air was the retained PR agency for the Professional Cricketers’ Association Most Valuable Player rankings during the 2012 season.

    details preview preview preview
  • Dress to impress at Royal Ascot

    Dress to impress at Royal Ascot

    Public Relations

    Dubbed the world’s first real-life ‘Fashion Police’, Square in the Air provided a specially-trained team of dress code assistants to aid racegoers comply with the new rules at Royal Ascot.

    details preview preview preview
  • BETDAQ’s charity column with London Irish pays off

    BETDAQ’s charity column with London Irish pays off

    Content

    We help Betdaq activate some of the company’s sponsorships with ghostwritten content, including a charity tipping column in the London Irish matchday programme.

    details preview
  • Read all about it in the City AM Derby special

    Read all about it in the City AM Derby special

    Content

    For the second year running, Punter editor Bill Esdaile and our team helped produce City AM’s special edition paper for the 2012 Investec Derby

    details preview preview
  • Spanish senoritas hit the City for BetVictor

    Spanish senoritas hit the City for BetVictor

    Marketing

    Ahead of Euro 2012, our stunning promotional team was out in force in the City of London handing out bottled water to keep the capital’s commuters cool.

    details preview preview
  • Race, Rattle and Roll at Ascot!

    Race, Rattle and Roll at Ascot!

    Public Relations

    It was rock and roll at the races as we helped mark this special evening meeting at Ascot.

    details preview preview
  • A piece of cake for BetVictor

    A piece of cake for BetVictor

    Public Relations

    To celebrate the 25th anniversary of the Victor Chandler Chase, our team gave Ascot racegoers a slice of the action with a huge cake which commemorated Desert Orchid’s victory.

    details preview
  • Blue Square sticks it to Blackpool

    Blue Square sticks it to Blackpool

    Marketing

    On behalf of the hosts’ league sponsors, Blue Square, our field marketing team hit Highbury with more Cod Army-themed rock than you could, well, shake a stick at.

    details preview preview
  • ‘Man up’ at Samvo betting cafés

    ‘Man up’ at Samvo betting cafés

    Public Relations

    Square in the Air came to the rescue of men – and women – across London as we turned Samvo’s two London branches into ‘Man Crèches’ in the build-up to Christmas.

    details preview preview
  • Star Sports’ chocolate staff

    Star Sports’ chocolate staff

    Marketing

    In the build up to Christmas, dormant clients with Star Sports were sent chocolates featuring the faces of key team members.

    details preview preview
  • Hold the front page at British Champions Day

    Hold the front page at British Champions Day

    Marketing

    We let racegoers be front page news at the inaugural QIPCO British Champions Day with these giant Racing Post cut outs.

    details preview preview preview
  • Racing Post gets into the spirit of the new season

    Racing Post gets into the spirit of the new season

    Public Relations

    To publicise Racing Post’s 2011/12 football season betting guide we sent key media contacts a specially created box of alcohol miniatures based on the four leading bosses.

    details preview preview preview
  • Racing For Change ‘Pink Mile’ at Chester

    Racing For Change ‘Pink Mile’ at Chester

    Public Relations

    Working with Racing For Change, we persuaded the best female jockeys to link up with some fine fillies for the inaugural Pink Mile race.

    details preview preview
  • Getting to know the Real McCoy

    Getting to know the Real McCoy

    Content

    When City AM needed to interview champion jockey Tony McCoy, there was only one man for the job – Punter editor Bill Esdaile.

    details preview preview
  • Hats off to the Racing Post at Royal Ascot

    Hats off to the Racing Post at Royal Ascot

    Public Relations

    To get the Racing Post noticed a little bit more than usual at Royal Ascot, we commissioned a specially designed hat for the festival.

    details preview preview
  • Bodog’s Anglo-American World Cup showdown

    Bodog’s Anglo-American World Cup showdown

    Public Relations

    We pitched English Morris dancers against cheerleaders from across the pond in a dance-off outside Parliament ahead of the Three Lions’ meeting with USA at the 2010 World Cup.

    details preview preview
  • How did Sporting Index measure up?

    How did Sporting Index measure up?

    Public Relations

    Key journalists were shown just how spread betting markets worked with custom made tape measures asking them to predict by how many lengths the Grand National would be won.

    details preview preview
  • Racing Post Labour their point

    Racing Post Labour their point

    Public Relations

    We let Racing Post spokesman Wally Pyrah loose outside the Labour Party Conference, to show that the betting daily is not just about sport.

    details preview preview preview
  • Keeping Boylesports in the Premier League

    Keeping Boylesports in the Premier League

    Public Relations

    Boylesports, Ireland’s largest independent bookmaker, made quite a splash on this side of the Irish Sea when they signed a shirt sponsorship deal with Sunderland AFC.

    details preview preview preview
  • Come to us for creative content

    Come to us for creative content

    Content

    Square in the Air’s team of qualified journalists and experienced writers can start from scratch or refresh existing content for any assignment

    details preview preview
  • We’ll get your brand seen

    We’ll get your brand seen

    Branding

    Whether you want us to work to a specific brief, or need the input of some fresh thinking, Square in the Air can imaginatively brand almost anything to help get your company noticed.

    details preview preview preview preview preview preview preview

Clients

Ascot Racecourse

Barcrest

Bet Angel

Bet Butler

BetClearer

Betdaq

Betfair

BetTech

Bettorlogic

BetVictor

Blue Square

Bodog

Boylesports

BuddyBet

Cheltenham Racecourse

Citibet

City AM

Experian

Freebets.com

Gambling Data

GameAccount

Gloucester Rugby

Goldchip

Golfbreaks.com

GPI gaming

GTECH

Hedgehog

IGT

Kitty Bingo

Ladbrokes World Darts Championship

Lady Luck's

Living Sports

Mecca Bingo

Net Entertainment

Nicky Vaughan Racing

Paddy Power

Passoker

Professional Cricketers’ Association

Probability

ProSpreads

Racing For Change

Racing Post

Reel Sports

Samvo

Shorts and Longs

Sportech

Sportingbet

Sporting Index

Sporting Solutions

Sportsrisq

Stan James

Star Sports

The Football Pools

UFX

Ultimate Rugby Sevens

123racing

News

Visit our archive

Al Shaqab Racing is delighted to announce that it will be sponsoring Lockinge Stakes Day at Newbury Racecourse on Saturday, 16 May, 2015. This five year sponsorship deal will increase the total prize money available on the day by 125%, with the feature race of the day, the Group 1 Al Shaqab Lockinge Stakes, increasing […]

Bill Esdaile, MD at Square in the Air, with Davy Russell (left) and Gordon Elliott (right) after Carlito Brigante’s win in the 2012 Squareintheair.com Novices’ Chase Jump racing returns to Cheltenham tomorrow and a raft of gifted horses are on show in the 2.40pm Squareintheair.com Novices’ Chase. They include the classy former Scottish Champion Hurdle […]

Square in the Air paired up with leading online mobile casino LeoVegas to help the brand create a buzz at the launch of the new Apple iPhone 6 in central London. LeoVegas had secured the first spot in the long queue outside the Regent Street Apple Store and a lucky competition winner became the first […]

Square in the Air helped financial trading company UFX.com with their rebrand by creating a pop-up stand and media day at Canary Wharf. Targeting some of Britain’s most affluent commuters, our experiential marketing team opened dozens of new accounts at a stand directly opposite the Tube station entrance. Celebrity ambassador Mike Tindall was on hand […]

Robin Hutchison, New Business Director at Square in the Air, with the award Square in the Air has won the Marketing and PR Provider of the year at the gaming and betting industry’s most prestigious awards ceremony; the eGaming Review B2B Awards. Held at the Pavilion at the Tower of London, the fifth annual awards […]

Square in the Air lined up a star-studded World Cup Preview Evening for leading bookmaker Coral, which we live streamed on their website ahead of the tournament. Hosted by former Chelsea star and Sky Sports presenter Scott Minto and featuring ex-Germany international Dietmar Hamann and Racing Post digital editor Mark Langdon, the broadcast went out […]

Square in the Air joined forces with Titanbet to find an aspiring young broadcaster to represent the company at the World Cup in Brazil. Using former Arsenal and England star Ray Parlour, we launched a ‘best job in the world’ campaign using video, national and local print, and online and social media to target students […]

666Bet, a new online sportsbook set to shake up the market, called up Queens Park Rangers manager Harry Redknapp (pictured right, above) to launch the brand and their fantastic World Cup offer – 1966/1 on England to win Brazil 2014 – today at the Royal Garden Hotel in Kensington, London. The first 1966 customers can all […]

Contact

London Office
131-151 Great Titchfield Street
London
W1W 5BB

New business enquiries
Telephone: +44 (0) 20 3586 8266
Email: enquiries@squareintheair.com

  • Name (Required)

  • Email (Required)

  • Message (Required)

  •