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Scoring success for Betway with West Ham sponsorship

Brief: Betway needed to score with the activation of their principal sponsorship of West Ham United, and Square in the Air were on the teamsheet to manage and deliver an ongoing campaign encompassing media relations, brand awareness, content creation and talent management. Result: Responsible for assisting with all promotional aspects of Betway’s sponsorship, Square in […]

  • Client: Betway
  • Category: Sponsorship Activation

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SITA catch Middlesex sponsor new followers

Brief: Investment management group Brooks Macdonald called in Square in the Air for a social media and PR campaign around the renewal of their sponsorship of Middlesex County Cricket Club, which also coincided with the T20 London Derby between Middlesex and Surrey. They also returned to SITA when Middlesex were named champions at the end of the […]

  • Client: Brooks Macdonald
  • Category: Sponsorship Activation

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Hitting a bullseye for Betway at Premier League Darts

Brief: Betway’s sponsorship for the Premier League Darts required a multi-faceted campaign to maximise their exposure for their video and infographic content across 16 regional tournaments across the UK, Ireland and the Netherlands. Result: Square in the Air delivered an ongoing campaign, placing interviews with star players including Phil Taylor and Michael van Gerwen across […]

  • Client: Betway
  • Category: Sponsorship Activation

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Tindall tackles trading as UFX ambassador

Brief: When forex trading specialists UFX.com were looking for a new brand ambassador we used our contacts in the world of sport to partner them with Mike Tindall. Result: The former England rugby captain is now spearheading their efforts to raise their profile in the UK and other English language and rugby-supporting markets. As well […]

  • Client: UFX.com
  • Category: Sponsorship Activation

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SITA help Betway sign Richard Johnson as ambassador

Brief: Betway wanted to boost their profile within racing so we set-up a deal with 16-time champion jockey runner-up Richard Johnson to become a brand ambassador. Result: Square in the Air created newsworthy blogs that would produce quotes that journalists would like to use and then refer back to the Betway blog, as well as setting […]

  • Client: Betway
  • Category: Sponsorship Activation

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Other Works

SITA making a splash for our clients at ICE 2017

Various

Scoring success for Betway with West Ham sponsorship

Betway

SITA catch Middlesex sponsor new followers

Brooks Macdonald

Adventurer Ed Stafford finds success with SITA

Ed Stafford

GBR perfect match for Grand National with Tinder-style app

Great British Racing

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

SITA promote Chris Waddle as Euro 2016’s betting expert

Better Collective

A special gift from the Racing Post for the Queen’s 90th

Racing Post

Ganapati bring Japanese cool to ICE with SITA

Ganapati Malta

SITA give Kiron a welcome boost for ICE

Kiron

SITA tackles Gloucester Rugby’s PR

Gloucester Rugby

Providing Bede with perfect platform for ICE success

Bede Gaming

Betway kick-off Euro 2016 with preview night

Betway

SITA help new betting app gain Fans

EveryFan

Sporting Index’s social media given boost by SITA

Sporting Index

Success on the cards for DGxHub at ICE thanks to SITA

DGxHub

Executive search consultancy SRi find coverage with SITA

SRi

Hitting a bullseye for Betway at Premier League Darts

Betway

SITA keeps it reel

Various

Giant Racing Post Saddlecloth a Cheltenham winner

Racing Post

Tindall tackles trading as UFX ambassador

UFX.com

SITA help Betway sign Richard Johnson as ambassador

Betway

“And they’re off!” – Racing Post’s comedy commentary

Racing Post

The PCA’s Most Valuable Player rankings

PCA

SITA innovation brings AGM to the ROA’s members

Racehorse Owners Association

Gaining coverage for UFX’s economic market coverage

UFX.com

SITA and Nemanja Matic launch Top Eleven’s new features

Top Eleven

Revenue Engineers capitalise on Dutch gaming bill with SITA

Revenue Engineers

SITA bringing innovation to the fore with SIS

SIS

Sire De Grugy prepares for date with destiny

Betway

Jockeys go Underground with Racing Post

Racing Post

Darts champs back SITA and Ladbrokes’ Olympic petition

Ladbrokes

Read all about it in the City AM derby special

City AM

Cods-on favourite: ‘Fish & Tips’ shop created for Racing Post

Racing Post

Hats off to the Racing Post at Royal Ascot

Racing Post

Betdaq launches manifesto at Aintree

Betdaq

Racing For Change ‘Pink Mile’ at Chester

Racing For Change