PORTFOLIO
West Ham players jump at racing commentary school
Brief: With Betway looking to gain full exposure ahead of the Cheltenham Festival, Square in the Air came up with the idea of a Cheltenham Commentary School for some of West Ham’s star players, coached by ITV Racing’s lead commentator Richard Hoiles. Result: West Ham players Patrice Evra, Mark Noble, James Collins and Joe Hart […]
- Client: Betway
- Category: Sponsorship Activation
SITA catch Middlesex sponsor new followers
Brief: Investment management group Brooks Macdonald called in Square in the Air for a social media and PR campaign around the renewal of their sponsorship of Middlesex County Cricket Club, which also coincided with the T20 London Derby between Middlesex and Surrey. They also returned to SITA when Middlesex were named champions at the end of the […]
- Client: Brooks Macdonald
- Category: Sponsorship Activation
Scoring success for Betway with West Ham sponsorship
Brief: Betway needed to score with the activation of their principal sponsorship of West Ham United, and Square in the Air were on the teamsheet to manage and deliver an ongoing campaign encompassing media relations, brand awareness, content creation and talent management. Result: Responsible for assisting with all promotional aspects of Betway’s sponsorship, Square in […]
- Client: Betway
- Category: Sponsorship Activation
Hitting a bullseye for Betway at Premier League Darts
Brief: Betway’s sponsorship for the Premier League Darts required a multi-faceted campaign to maximise their exposure for their video and infographic content across 16 regional tournaments across the UK, Ireland and the Netherlands. Result: Square in the Air delivered an ongoing campaign, placing interviews with star players including Phil Taylor and Michael van Gerwen across […]
- Client: Betway
- Category: Sponsorship Activation
Tindall tackles trading as UFX ambassador
Brief: When forex trading specialists UFX.com were looking for a new brand ambassador we used our contacts in the world of sport to partner them with Mike Tindall. Result: The former England rugby captain is now spearheading their efforts to raise their profile in the UK and other English language and rugby-supporting markets. As well […]
- Client: UFX.com
- Category: Sponsorship Activation
SITA help Betway sign Richard Johnson as ambassador
Brief: Betway wanted to boost their profile within racing so we set-up a deal with 16-time champion jockey runner-up Richard Johnson to become a brand ambassador. Result: Square in the Air created newsworthy blogs that would produce quotes that journalists would like to use and then refer back to the Betway blog, as well as setting […]
- Client: Betway
- Category: Sponsorship Activation
Other Works
West Ham players jump at racing commentary school
Betway
Pushing social media to the limit for Spartan Race
Spartan Race UK
Paddy McGuinness the new bingo royal
Jackpotjoy
Adventurer Ed Stafford finds success with SITA
Ed Stafford
SITA help Crystal Palace fans Play With A Legend
Play With A Legend
Superheroes fly in for Sandown Racecourse
The Jockey Club
SmartBets net coverage with Statistical Analysis blogs
SmartBets
SITA making a splash for our clients at ICE 2017
Various
GBR perfect match for Grand National with Tinder-style app
Great British Racing
SITA catch Middlesex sponsor new followers
Brooks Macdonald
Sporting Index’s US Election coverage comes up Trumps
Sporting Index
Bringing Mexican spice to ICE for Play’n’go
Play'n'go
SITA promote Chris Waddle as Euro 2016’s betting expert
Better Collective
Scoring success for Betway with West Ham sponsorship
Betway
A special gift from the Racing Post for the Queen’s 90th
Racing Post
SITA tackles Gloucester Rugby’s PR
Gloucester Rugby
Betway kick-off Euro 2016 with preview night
Betway
Ganapati bring Japanese cool to ICE with SITA
Ganapati Malta
Sporting Index’s social media given boost by SITA
Sporting Index
SITA give Kiron a welcome boost for ICE
Kiron
SITA help new betting app gain Fans
EveryFan
Hitting a bullseye for Betway at Premier League Darts
Betway
Giant Racing Post Saddlecloth a Cheltenham winner
Racing Post
Tindall tackles trading as UFX ambassador
UFX.com
Executive search consultancy SRi find coverage with SITA
SRi
Making a stand at ICE for eMerchantPay
eMerchant Pay
SITA help Betway sign Richard Johnson as ambassador
Betway
“And they’re off!” – Racing Post’s comedy commentary
Racing Post
The PCA’s Most Valuable Player rankings
PCA
Providing Bede with perfect platform for ICE success
Bede Gaming
SITA innovation brings AGM to the ROA’s members
Racehorse Owners Association
Success on the cards for DGxHub at ICE thanks to SITA
DGxHub
Gaining coverage for UFX’s economic market coverage
UFX.com
SITA and Nemanja Matic launch Top Eleven’s new features
Top Eleven
SITA keeps it reel for B2B clients
Various
Revenue Engineers capitalise on Dutch gaming bill with SITA
Revenue Engineers
SITA bringing innovation to the fore with SIS
SIS
Sire De Grugy prepares for date with destiny
Betway
Jockeys go Underground with Racing Post
Racing Post
Darts champs back SITA and Ladbrokes’ Olympic petition
Ladbrokes
Read all about it in the City AM derby special
City AM
Cods-on favourite: ‘Fish & Tips’ shop created for Racing Post
Racing Post
Hats off to the Racing Post at Royal Ascot
Racing Post
Betdaq launches manifesto at Aintree
Betdaq
