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West Ham players jump at racing commentary school

Brief: With Betway looking to gain full exposure ahead of the Cheltenham Festival, Square in the Air came up with the idea of a Cheltenham Commentary School for some of West Ham’s star players, coached by ITV Racing’s lead commentator Richard Hoiles. Result: West Ham players Patrice Evra, Mark Noble, James Collins and Joe Hart […]

Client: Betway
Category: Sponsorship Activation

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SITA catch Middlesex sponsor new followers

Brief: Investment management group Brooks Macdonald called in Square in the Air for a social media and PR campaign around the renewal of their sponsorship of Middlesex County Cricket Club, which also coincided with the T20 London Derby between Middlesex and Surrey. They also returned to SITA when Middlesex were named champions at the end of the […]

Client: Brooks Macdonald
Category: Sponsorship Activation

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Scoring success for Betway with West Ham sponsorship

Brief: Betway needed to score with the activation of their principal sponsorship of West Ham United, and Square in the Air were on the teamsheet to manage and deliver an ongoing campaign encompassing media relations, brand awareness, content creation and talent management. Result: Responsible for assisting with all promotional aspects of Betway’s sponsorship, Square in […]

Client: Betway
Category: Sponsorship Activation

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Hitting a bullseye for Betway at Premier League Darts

Brief: Betway’s sponsorship for the Premier League Darts required a multi-faceted campaign to maximise their exposure for their video and infographic content across 16 regional tournaments across the UK, Ireland and the Netherlands. Result: Square in the Air delivered an ongoing campaign, placing interviews with star players including Phil Taylor and Michael van Gerwen across […]

Client: Betway
Category: Sponsorship Activation

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Tindall tackles trading as UFX ambassador

Brief: When forex trading specialists UFX.com were looking for a new brand ambassador we used our contacts in the world of sport to partner them with Mike Tindall. Result: The former England rugby captain is now spearheading their efforts to raise their profile in the UK and other English language and rugby-supporting markets. As well […]

Client: UFX.com
Category: Sponsorship Activation

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SITA help Betway sign Richard Johnson as ambassador

Brief: Betway wanted to boost their profile within racing so we set-up a deal with 16-time champion jockey runner-up Richard Johnson to become a brand ambassador. Result: Square in the Air created newsworthy blogs that would produce quotes that journalists would like to use and then refer back to the Betway blog, as well as setting […]