Brief: TV adventurer and film-maker Ed Stafford turned to SITA to help boost his profile, engage with his fans and maximise his existing commercial partnerships. SITA operate Ed’s social media channels, as well as place interviews and coverage in a wide-ranging PR partnership.
Result: SITA’s work operating Ed’s social media has seen him gain over 20,000 Facebook likes in the space of six months, and his Twitter impressions grow from 745,000 (Q2 2015) to over 2 million (Q2 2016). His average likes per post on Instagram has also seen a 100% increase in the last quarter.
In addition, SITA handled the PR and media relations surrounding the new series of ‘Marooned with Ed Stafford’ – his show on the Discovery Channel. SITA assisted in achieving coverage in a wide array of media, including: Sunday Brunch, the Financial Times, The Sun, The Express, Radio Times and Today FM.