“And they’re off!” – Racing Post’s comedy commentary

Racing Post

Brief: Racing Post were in the mood for laughs when they asked Square in the Air to add some fun to their presence at the Grand National Festival.

Result: Square in the Air produced a viral video campaign which involved having Liverpool-based comedian Matt Chapman having fun ‘commentating’ on crowds arrived at the world famous Aintree racecourse. The commentary, filmed and maximised for social media use, was hosted on Racing Post’s social channels. It became the most viewed video of the festival, with 32,000 views on Facebook, and also received media pick-up.

  • Client: Racing Post
  • Category: Content

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