“And they’re off!” – Racing Post’s comedy commentary

Racing Post

Brief: Racing Post were in the mood for laughs when they asked Square in the Air to add some fun to their presence at the Grand National Festival.

Result: Square in the Air produced a viral video campaign which involved having Liverpool-based comedian Matt Chapman having fun ‘commentating’ on crowds arrived at the world famous Aintree racecourse. The commentary, filmed and maximised for social media use, was hosted on Racing Post’s social channels. It became the most viewed video of the festival, with 32,000 views on Facebook, and also received media pick-up.

  • Client: Racing Post
  • Category: Content

Share Project

OTHER WORKS

West Ham players jump at racing commentary school

Betway

Pushing social media to the limit for Spartan Race

Spartan Race UK

Paddy McGuinness the new bingo royal

Jackpotjoy

Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA help Crystal Palace fans Play With A Legend

Play With A Legend

Superheroes fly in for Sandown Racecourse

The Jockey Club

SmartBets net coverage with Statistical Analysis blogs

SmartBets

SITA making a splash for our clients at ICE 2017

Various