Betdaq launches manifesto at Aintree


Brief: BETDAQ, the people’s exchange, wanted to continue its Purple Revolution at the Grand National.

Result: Flanked by an army of BETDAQ foot soldiers, the two white and purple twenty-foot-long military tanks were an unmissable sight at Aintree as they patrolled outside the course. BETDAQ, recently taken over by Ladbrokes, outlined the eight-point BETDAQ Manifesto it drafted in response to customer feedback. It included the promise of hundreds of pounds worth of free bets for new clients, a commission-free first month of trading and a commitment to keep rates low forever, along with a policy not to implement premium charges.

  • Client: Betdaq
  • Category: Field Marketing

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