Betway kick-off Euro 2016 with preview night

Betway

Brief: Betway wanted Square in the Air to launch their Euro 2016 campaign, gaining them as much exposure as possible.

Result: SITA put on a Euro 2016 Preview Night for Betway, with invited guests and journalists watching a panel of experts look ahead to the tournament. The discussion, which was filmed and distributed to the media, featured Alan Smith, Dion Dublin and Clinton Morrison, and was hosted by Kelly Cates. On the back of the evening, quotes and interviews from the guests were featured in regional and national newspapers, including the Irish Sun, the Evening Standard and Birmingham Mail.

You can watch a video of the event here:

  • Client: Betway
  • Category: Event Production

Share Project

OTHER WORKS

West Ham players jump at racing commentary school

Betway

Pushing social media to the limit for Spartan Race

Spartan Race UK

Paddy McGuinness the new bingo royal

Jackpotjoy

Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA help Crystal Palace fans Play With A Legend

Play With A Legend

Superheroes fly in for Sandown Racecourse

The Jockey Club

SmartBets net coverage with Statistical Analysis blogs

SmartBets

SITA making a splash for our clients at ICE 2017

Various