Bringing Mexican spice to ICE for Play’n’go


Brief:  Play’n’Go, a bespoke gaming specialist and leading mobile casino gaming developer, wanted to make a big impact at ICE 2017 when launching their new slot game, ‘Grim Muerto’, based around the Mexican celebration the Day of the Dead.


Result: Embracing the theme of the new game being launched, Square in the Air sourced an authentic Mexican Mariachi band for their unique sounds to demand guest’s attention and direct interest towards the Play’n’Go stand.

Playing two sets daily, the group commanded an unprecedented number of visitors to the stand, by captivating the exhibition attendees with their fun and inviting presence, and unrivalled music. This resulted in a continuously busy stand with many new leads completed, while also offering great content across social media.

Square in the Air successfully delivered an individual solution for Play’n’Go, conveying the vibrant image they had wanted to project.

  • Client: Play'n'go
  • Category: Experiential

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