SITA innovation brings AGM to the ROA’s members

Racehorse Owners Association

Brief: The Racehorse Owners Association were keen that more of their 7,500 members be given the opportunity to participate in their Annual General Meeting.

Result: Square in the Air filmed proceedings and livestreamed the footage on the ROA website. We also interviewed a number of leading stakeholders in attendance, including key ROA board members, racecourse managing directors, and racehorse owners, in order to spread the word further via social media. The result was a fivefold increase in the numbers watching the event.

You can watch footage of the event here.

  • Client: Racehorse Owners Association
  • Category:

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