Gaining coverage for UFX’s economic market coverage

Brief: Forex platform tasked Square in the Air with creating and distributing commentary on key world economic data releases, in an effort to increase brand awareness and position spokespeople as thought leaders in the sector.


Result: The rolling campaign executed by Square in the Air saw spokespeople make broadcast appearances on CNBC, Bloomberg, Reuters in addition to being quoted in newspapers of record from around the world such as the New York Times (US), Financial Times (UK), Business Day (South Africa), The Times of India, and many others spread across North America, Europe, Africa and Australasia.

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