Hitting a bullseye for Betway at Premier League Darts


Brief: Betway’s sponsorship for the Premier League Darts required a multi-faceted campaign to maximise their exposure for their video and infographic content across 16 regional tournaments across the UK, Ireland and the Netherlands.

Result: Square in the Air delivered an ongoing campaign, placing interviews with star players including Phil Taylor and Michael van Gerwen across major publications including the Daily Telegraph, Metro, Sport Magazine which included more than 25 examples of embedded Betway videos and infographics. To support the coverage, 18 competitions were secured with national titles such as the Daily Mail, and major regionals including the Irish Examiner. The campaign also involved extensive VIP hospitality throughout the Betway Premier League Darts calendar.

  • Client: Betway
  • Category: Sponsorship Activation

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