Hitting a bullseye for Betway at Premier League Darts

Betway

Brief: Betway’s sponsorship for the Premier League Darts required a multi-faceted campaign to maximise their exposure for their video and infographic content across 16 regional tournaments across the UK, Ireland and the Netherlands.

Result: Square in the Air delivered an ongoing campaign, placing interviews with star players including Phil Taylor and Michael van Gerwen across major publications including the Daily Telegraph, Metro, Sport Magazine which included more than 25 examples of embedded Betway videos and infographics. To support the coverage, 18 competitions were secured with national titles such as the Daily Mail, and major regionals including the Irish Examiner. The campaign also involved extensive VIP hospitality throughout the Betway Premier League Darts calendar.

  • Client: Betway
  • Category: Sponsorship Activation

Share Project

OTHER WORKS

West Ham players jump at racing commentary school

Betway

Pushing social media to the limit for Spartan Race

Spartan Race UK

Paddy McGuinness the new bingo royal

Jackpotjoy

Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA help Crystal Palace fans Play With A Legend

Play With A Legend

Superheroes fly in for Sandown Racecourse

The Jockey Club

SmartBets net coverage with Statistical Analysis blogs

SmartBets

SITA making a splash for our clients at ICE 2017

Various