Jockeys go Underground with Racing Post

Racing Post

Brief: There were no long faces for London’s army of workers in July 2013 as we teamed up with Racing Post and the Amateur Jockeys Association to unleash a jamboree of jockeys on unsuspecting Underground users.

Result: Kirsty Milczarek, Racheal Kneller and Jake Greenall were among the 31 riders who swapped their four-legged friends for a Travelcard and less familiar mode of transport. But they were still fully clad in race kit – wearing boots and breeches, shirts and silks, as well as hats and goggles – to the bemusement of fellow passengers. The activity caused a storm on social media, helping #RoyalAscot trend as jockeys and commuters tweeted their pictures.

  • Client: Racing Post
  • Category: PR

Share Project

OTHER WORKS

West Ham players jump at racing commentary school

Betway

Pushing social media to the limit for Spartan Race

Spartan Race UK

Paddy McGuinness the new bingo royal

Jackpotjoy

Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA help Crystal Palace fans Play With A Legend

Play With A Legend

Superheroes fly in for Sandown Racecourse

The Jockey Club

SmartBets net coverage with Statistical Analysis blogs

SmartBets

SITA making a splash for our clients at ICE 2017

Various