Providing Bede with perfect platform for ICE success

Bede Gaming

Brief: Innovative platform provider Bede Gaming were looking to raise their profile in the industry, specifically amongst operators and key suppliers, with the focus on their flexible gaming platform and high-end services. The months leading up to ICE 2017 – and the procurement of sales leads and meetings at the show – were of particular importance.

Result: Using our contact s within the B2B media, Square in the Air was able to secure a number of promotional opportunities that showcased the Bede platform and senior company executives. These included a number of thought leadership pieces in leading magazines, accompanied by print and banner adverts.

We also organised a panel discussion in association with eGaming Review magazine, that featured Bede’s Commercial Director Michael Brady, well-known industry investor Joe Saumarez-Smith, and Colin Cole-Johnson from major operator Rank.

This was followed by a video interview featuring Brady, distributed via iGaming Business’ subscribers, and a speaking slot on a panel discussion at ICE for the supplier’s Business Development Director Alistair Boston-Smith.

We even secured the perfect adverts for a platform provider – on the platform of the DLR station next to the venue. The result was a number of credible sales leads and a full diary of meetings at ICE.

  • Client: Bede Gaming
  • Category: B2B PR & Marketing

Share Project


Superheroes fly in for Sandown Racecourse

The Jockey Club

Scoring success for Betway with West Ham sponsorship


SmartBets net coverage with Statistical Analysis blogs


SITA making a splash for our clients at ICE 2017


Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA catch Middlesex sponsor new followers

Brooks Macdonald

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

GBR perfect match for Grand National with Tinder-style app

Great British Racing