Providing Bede with perfect platform for ICE success

Bede Gaming

Brief: Innovative platform provider Bede Gaming were looking to raise their profile in the industry, specifically amongst operators and key suppliers, with the focus on their flexible gaming platform and high-end services. The months leading up to ICE 2017 – and the procurement of sales leads and meetings at the show – were of particular importance.

Result: Using our contact s within the B2B media, Square in the Air was able to secure a number of promotional opportunities that showcased the Bede platform and senior company executives. These included a number of thought leadership pieces in leading magazines, accompanied by print and banner adverts.

We also organised a panel discussion in association with eGaming Review magazine, that featured Bede’s Commercial Director Michael Brady, well-known industry investor Joe Saumarez-Smith, and Colin Cole-Johnson from major operator Rank.

This was followed by a video interview featuring Brady, distributed via iGaming Business’ subscribers, and a speaking slot on a panel discussion at ICE for the supplier’s Business Development Director Alistair Boston-Smith.

We even secured the perfect adverts for a platform provider – on the platform of the DLR station next to the venue. The result was a number of credible sales leads and a full diary of meetings at ICE.

  • Client: Bede Gaming
  • Category: B2B PR & Marketing

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