Pushing social media to the limit for Spartan Race

Spartan Race UK

Brief: Ahead of the 2018 season, and in the run-up to the first few events of the year, leading obstacle race company Spartan Race UK gave SITA the challenge of growing following and increasing engagements on Spartan’s UK and Ireland social media channels, across Facebook, Instagram, and Twitter.


Results: Sourcing engaging and relevant material from across the internet, as well as engaging with the Spartan community to help provide content, SITA helped Spartan to a huge uptick in all metrics across all their social media channels. Over a three-month campaign, Spartan received an 843% increase in followers and over 10 million impressions on Facebook, and over a million impressions on Instagram – eclipsing any stats on the account previously. All of this helped Spartan hit the ground running for the 2018 season, with plenty of sign-ups for their events, as well as a large boost to their social channels.

  • Client: Spartan Race UK
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