SITA help Betway sign Richard Johnson as ambassador

Betway

Brief: Betway wanted to boost their profile within racing so we set-up a deal with 16-time champion jockey runner-up Richard Johnson to become a brand ambassador.

Result: Square in the Air created newsworthy blogs that would produce quotes that journalists would like to use and then refer back to the Betway blog, as well as setting up other coverage opportunities. Richard’s Betway blog and association was covered by numerous media outlets throughout the season and SITA also arranged a Betway branded column in The Sun during both the Cheltenham and Aintree Festivals.

 

  • Client: Betway
  • Category: Sponsorship Activation

Share Project

OTHER WORKS

Scoring success for Betway with West Ham sponsorship

Betway

SmartBets net coverage with Statistical Analysis blogs

SmartBets

SITA making a splash for our clients at ICE 2017

Various

SITA catch Middlesex sponsor new followers

Brooks Macdonald

Adventurer Ed Stafford finds success with SITA

Ed Stafford

GBR perfect match for Grand National with Tinder-style app

Great British Racing

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

SITA promote Chris Waddle as Euro 2016’s betting expert

Better Collective