Sire De Grugy prepares for date with destiny


Brief: Square in the Air was drafted in to amplify excitement around the Betway Champion Chase.

Result: Square in the Air filmed Gary Moore’s pride and joy, Sire De Grugy, exercising on West Wittering beach. Releasing a video to the media, and via social media channels, in addition to a separate stable visit at Moore’s yard resulted in widespread coverage and ensured the Betway Champion Chase was the most anticipated race at the 2015 Cheltenham Festival.

  • Client: Betway
  • Category: PR

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