SITA help Crystal Palace fans Play With A Legend

Play With A Legend

Brief: With a busy summer of Premier League stadium takeovers featuring former professional players fast approaching, Play With A Legend and Square in the Air formed a partnership in order to gain coverage focused at Crystal Palace supporters ahead of its Selhurst Park event.

Result: Using Play With A Legend’s player assets, the Square in the Air team arranged one-to-one interviews with former Crystal Palace legends Clinton Morrison and John Salako and placed them in outlets such as Mail Online, Daily Express and Football.London, with all pieces featuring branded imagery, Play With A Legend mentions and hyperlinks to Playwithalegend.com.

As well as quotes-led coverage, SITA also arranged for Mail Online journalist Ben Nagle to take part in Play With A Legend’s Crystal Palace takeover. The result,  ‘A day in the life of a professional footballer feature, complete with quotes from former players Morrison, Salako, Darren Ambrose and Matt Jansen, branded imagery and links back to their website and social media.

  • Client: Play With A Legend
  • Category: Public Relations

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