SITA making a splash for our clients at ICE 2017


Brief: Several SITA clients asked Square in the Air to ensure they made the biggest possible impact at ICE.

Result: By tapping into our unparalleled network of relationships with gaming industry media, Square in the Air ensured our clients dominated the news cycle in the lead-up, during and in the aftermath of ICE.

On day one of the show, journalists from ICE Daily were introduced to several of our clients, ensuring some great splashes on day two, including a page lead for the R. Franco Group discussing its acquisition of Mediatech Solutions.

At the Yggdrasil Temple, journalists from key publications were invited for a sit down with CEO Fredrik Elmqvist, leading to a fantastic cover story in iNTERGAMINGi.

Square in the Air also hosted key industry journalists at the NetEnt stand for a press briefing on the first day of the show, giving the journalists the chance to hear from CEO Per Eriksson in an intimate environment.

Square in the Air’s ten years’ experience means we remain the go-to agency for any brand hoping to make an impact at ICE. This year alone, more than 25 of our clients were at the show.

  • Client: Various
  • Category: B2B PR & Marketing

Share Project


Superheroes fly in for Sandown Racecourse

The Jockey Club

Scoring success for Betway with West Ham sponsorship


SmartBets net coverage with Statistical Analysis blogs


SITA making a splash for our clients at ICE 2017


Adventurer Ed Stafford finds success with SITA

Ed Stafford

SITA catch Middlesex sponsor new followers

Brooks Macdonald

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

GBR perfect match for Grand National with Tinder-style app

Great British Racing