SITA making a splash for our clients at ICE 2017

Various

Brief: Several SITA clients asked Square in the Air to ensure they made the biggest possible impact at ICE.

Result: By tapping into our unparalleled network of relationships with gaming industry media, Square in the Air ensured our clients dominated the news cycle in the lead-up, during and in the aftermath of ICE.

On day one of the show, journalists from ICE Daily were introduced to several of our clients, ensuring some great splashes on day two, including a page lead for the R. Franco Group discussing its acquisition of Mediatech Solutions.

At the Yggdrasil Temple, journalists from key publications were invited for a sit down with CEO Fredrik Elmqvist, leading to a fantastic cover story in iNTERGAMINGi.

Square in the Air also hosted key industry journalists at the NetEnt stand for a press briefing on the first day of the show, giving the journalists the chance to hear from CEO Per Eriksson in an intimate environment.

Square in the Airโ€™s ten yearsโ€™ experience means we remain the go-to agency for any brand hoping to make an impact at ICE. This year alone, more than 25 of our clients were at the show.

  • Client: Various
  • Category: B2B PR & Marketing

Share Project

OTHER WORKS

SITA making a splash for our clients at ICE 2017

Various

Scoring success for Betway with West Ham sponsorship

Betway

SITA catch Middlesex sponsor new followers

Brooks Macdonald

Adventurer Ed Stafford finds success with SITA

Ed Stafford

GBR perfect match for Grand National with Tinder-style app

Great British Racing

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

SITA promote Chris Waddle as Euro 2016’s betting expert

Better Collective

A special gift from the Racing Post for the Queen’s 90th

Racing Post