Brief: Sporting Index wanted to promote their political betting markets on the 2016 US Election and raise brand awareness by achieving widespread media coverage and increasing the firm’s social media reach. Square in the Air were on the ballot to campaign for SPIN on both sides of the Atlantic.
Result: As part of the ongoing campaign since the Presidential race began back in March 2015, SITA regularly gained coverage for Sporting Index’s political markets in a variety of outlets, including Forbes, City AM and Vice’s Motherboard.
On election day in the US, SITA’s team worked through the night sending out press releases and achieving coverage in outlets such as The Wall Street Journal , Independent , The Mirror and The Spectator among the many publications to mention Sporting Index, who also picked up mentions as far afield as Mexico and Brazil.
SITA’s social media team also covered the evening in detail on Twitter, gaining over 250,000 impressions in the early hours of November 9th. SITA’s work, and the story of the evening, can be viewed here.
This result was Sporting Index enjoying one of their most successful political betting events ever, with over 10 times as many bets as the 2012 Presidential race, and five times as many as the 2016 UK EU Referendum.