Brief: Chelsea midfielder Nemanja Matic was on hand to help Top Eleven, the most played online sports game in the world, launch brand new features ahead of the 2015/16 football season.
Result: In addition to a live-streamed event at the Apple store in Covent Garden, Matic sat down with Simon Johnson of the Evening Standard where he revealed his desire to be a manager one day. The coverage from the interview was the back page lead, as well as a double page spread, in one of the most read newspapers in the country. Top Eleven, made by Nordeus, has now passed 150 million registered users and has players in over 230 countries and territories all over the world – even Vatican City. To read the article in the Evening Standard, click here.