Success on the cards for DGxHub at ICE thanks to SITA


Brief: Digital Graphix Hub Technologies (DGxHub) are an innovative digital graphics studio and game software provider who were looking to generate interest at ICE 2017 and build desire for their multiple provisions including 2D graphics, 3D animation, virtual reality games.


Result: Square in the Air worked with DGxHub to determine the best method to convert their objectives with added value. We provided a brand ambassador (BA) whom we assisted to train as a croupier, to deal and shuffle to promote an online baccarat game.

In addition to this, the BA welcomed guests to the stand and convincingly informed them of DGxHub’s impressive skills and capabilities. The interactive and colourful atmosphere stemming from the stand demanded attention and attracted many guests to visit the stand and join in with each game of baccarat.

The brand ambassador’s charming persona, along with the interactive nature encouraged great engagement, surpassing the client’s expectations.


Laura Puddle, Head of Experiential at Square in the Air, said:

“This display endorsed our particular approach to matching the correct staff with client and product.

The DGxHub Marketing team were extremely happy throughout the three day exhibition and this can partly be attributed to the collaborative work of our team and brand ambassador who seamlessly acted as an extension to their team in a professional, friendly and engaging manner; demonstrating that the preshow training and briefing had been thoroughly understood, guests were well-informed with a positive account of DGxHub.”

  • Client: DGxHub
  • Category: Experiential

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