Giant Racing Post Saddlecloth a Cheltenham winner

Racing Post

Brief: Racing Post had our number when they launched the 2016 #SupportOurJockeys campaign, the charitable initiative which raises money for the Injured Jockeys Fund and Irish Injured Jockeys. We were brought in to create a social media buzz on the Racing Post twitter account, ensuring maximum exposure for the campaign on social and in selected press outlets.

Result: SITA delivered a breathtaking viral drone video from Cheltenham, launching the campaign with the world’s largest saddle cloth. The video scooped a great reaction on twitter, helping the initiative gain over 3,000 retweets on @RacingPost ahead of Cheltenham Festival, plus coverage in the Evening Standard and racing press.

  • Client: Racing Post
  • Category: Social Media

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