Giant Racing Post Saddlecloth a Cheltenham winner

Racing Post

Brief: Racing Post had our number when they launched the 2016 #SupportOurJockeys campaign, the charitable initiative which raises money for the Injured Jockeys Fund and Irish Injured Jockeys. We were brought in to create a social media buzz on the Racing Post twitter account, ensuring maximum exposure for the campaign on social and in selected press outlets.

Result: SITA delivered a breathtaking viral drone video from Cheltenham, launching the campaign with the world’s largest saddle cloth. The video scooped a great reaction on twitter, helping the initiative gain over 3,000 retweets on @RacingPost ahead of Cheltenham Festival, plus coverage in the Evening Standard and racing press.

  • Client: Racing Post
  • Category: Social Media

Share Project


Scoring success for Betway with West Ham sponsorship


SmartBets net coverage with Statistical Analysis blogs


SITA making a splash for our clients at ICE 2017


SITA catch Middlesex sponsor new followers

Brooks Macdonald

Adventurer Ed Stafford finds success with SITA

Ed Stafford

GBR perfect match for Grand National with Tinder-style app

Great British Racing

Sporting Index’s US Election coverage comes up Trumps

Sporting Index

SITA promote Chris Waddle as Euro 2016’s betting expert

Better Collective