Darts champs back SITA and Ladbrokes’ Olympic petition


Brief: Title sponsors Ladbrokes wanted us to help launch the 2013 Ladbrokes World Darts Championships.We we asked to create a stir as Adrian ‘Jackpot’ Lewis and Phil ‘The Power’ Taylor backed our petition calling on darts to be an Olympic sport.

Result: The title holder and 15-time champion were supported by walk on girls Kelly Donegan, star of Irish reality TV show Tallafornia, and Hazel O’Sullivan at the official 2013 draw.

  • Client: Ladbrokes
  • Category: PR

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