The Racing Post has asked Square in the Air to be its retained PR agency for 2013. After engaging in project work for the newspaper over a number of years, we will now support its PR and marketing function on a full-time basis.
Square in the Air beat off stiff competition in a four-way pitch to win the contract and will start with immediate effect.
Our first engagement will take place at the Cheltenham Festival next month, with an eye to boosting sales on the busiest four days horseracing of the year. We’ll then assist with coverage around a number of big sporting events, including this summer’s Ashes cricket series, as reported in the March issue of Betting Business: