Manchester and London-based video production & marketing agency
About Us
We are a full-service video production team operating within a sports marketing agency, delivering high-quality content for both B2C and B2B audiences. Our work takes us across the UK and internationally, supporting clients with dynamic, engaging visual storytelling.
From initial content ideation through to final delivery, everything is handled in-house by our experienced team. This includes concept development, filming, editing, and post-production. We also offer integrated graphic design services: ranging from simple brand overlays to advanced motion graphics, ensuring every piece of content is polished and impactful.
With a diverse portfolio of clients, our expertise spans multiple industries and formats. In addition to video production, we provide professional photography services to complement and enhance wider campaigns.
Case studies
PDC Darts Championship
We captured a high-energy video shoot in Newcastle featuring darts legends, including current World Darts Champion Luke Littler. Filming took place at a live event environment, requiring precise coordination to work around player schedules and maintain an authentic, fast-paced atmosphere. The final video showcased the sport’s personality, the players’ charisma, and the energy of the venue. The result: a standout piece of content that strengthened our client’s brand engagement across social channels and broadcast platforms.
Employer Branding
We travelled to our client’s Malta office to film a series of authentic employer-branding videos that showcase their culture, people, and workplace. Over two days, we captured employee interviews, team moments, office life, and leadership messages, creating a suite of videos for their website, social media, and recruitment campaigns. The final content strengthened their employer brand, boosted engagement, and gave candidates a genuine look inside the company.
MIAMI
We travelled to Miami to film our client’s full day of networking and brand activation. We captured their beachside client networking event: interviews, activities, and natural interactions, followed by their sponsorship presence at an evening party at The Hard Rock Hotel. The final video showcased the energy of the event, the strength of their client relationships, and their vibrant brand presence across both settings.
NEW EMPLOYEE REVEAL
We hired a studio and transformed it using the company’s branding and colours to create a dynamic, football-style new-hire reveal video. With dramatic lighting, energetic motion shots, and bold graphics, we introduced the new team member with the same excitement as a player signing. The final video delivered a standout announcement piece that boosted internal engagement and elevated the company’s employer-branding content.
F1 VALLETTA
We filmed with our client as they hosted an F1-themed party in Malta, capturing the high-energy atmosphere, branded experiences, and guest interactions throughout the event. From dynamic racing-inspired visuals to interviews and crowd highlights, we documented the full experience as it unfolded. The final video showcased the excitement of the celebration and our client’s ability to create memorable, high-impact events for their community.
US ELECTION
Our client approached us to create a social-first video centred around the US election, featuring a charismatic host engaging unsuspecting members of the public in Washington, Sunderland. Our team travelled to Sunderland to capture the content, spending the day filming spontaneous, personality-driven interviews. In post-production, we crafted the footage into a sharp, comedic piece designed to resonate across social platforms.
The result? 3.8 million views, leading to the largest turnover event since our clients app launched.
x EVENT LIVE!: STAND BUILD
For ICE 2025 in Barcelona, Games Global partnered with Event Live! to deliver a high-impact exhibition stand. Our role was to capture the entire build process, transforming it into a dynamic time-lapse video that tells the story behind the final result.
To achieve this, we installed fixed cameras in strategic positions overlooking the stand area. These rigs captured continuous imagery over several days, allowing us to document every stage of the build- from initial floor marking and structural installation through to lighting, branding, and final detailing.
DIARY OF AN iGAMING EXECUTIVE
We produce Diary of an iGaming Executive, a monthly podcast series featuring some of the biggest names in the iGaming industry. In partnership with our sponsor, Betting Jobs, we manage the full production process- from coordinating guests to filming and final delivery.
Each episode is shot on location, allowing for flexible, authentic settings that reflect the personality of each guest. Our team deploys a professional two-camera setup and high-quality audio equipment to ensure a polished, broadcast-ready result.
Our partners
Video
Stewart Darkin
Director
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Ellie Lynch
Senior Videographer
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Hugh Aitchison
Videographer
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Alice Merriman
Editor
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Georgia Lynch
Production Manager
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Get in touch
to find out more!
video@squareintheair.com