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B2C Diary October 2023

It was a month of ‘new’ this October, with the start of a new racing season, the launch of several new TV shows, and a boat-load of new connections made that kept the B2C team busy this month. And we’ve relished every jump, fry-up, beer and samba along the way…

05/10/2024

Declaring Jumps season with William Hill…. Open!

The October Showcase at Cheltenham is regarded by many as the curtain-raiser for the start of the National Hunt season. And as race card sponsors, we wanted to help William Hill celebrate this moment with a timely photo stunt.

For eagle-eyed viewers following along the month end’s October Showcase, as the jockeys exited the weighing room for the first race of the weekend’s card, you’d have seen William Hill ambassadors Lucinda Russell, AP McCoy and Barry Geraghty declare the meet official open through a nifty ribbon cutting moment. By working closely with on-course teams, we made sure the moment was picked up by ITV Racing and broadcast to millions of at-home viewers.

A brilliant day of racing ensued, the first of many to come this National Hunt season. Get comfy, we’re in it for the long haul!

Dance All Over Me(dia)

By choosing the Samba, Strictly contestants are six times more likely to be eliminated than if they danced the Viennese Waltz – so our newest research on behalf of William Hill Vegas uncovered.

Increasing our focus on showbiz has reaped dividends this month, with Strictly – alongside the returning Big Brother and the imminent arrival of I’m A Celebrity – allowing us to finally flex our ballroom expertise by creating a stack of press releases, blogs and infographics to predict future eliminations based on dance selection.

With the likes of The Sun, Daily Mail, Daily Star and the Metro among others running our content (generating over 600k views), William Hill was dancing all over the media this month.

As for our predictions? So far, four out of five times, our predicted loser got the boot that weekend.

Brother Is Watching You

Big Brother returned to our screens in October following what seemed to many to be an eternity. The reboot of one of the biggest reality TV shows of the 2000s had a lot to live up to – and to give SafeBettingSites.com a voice in the entertainment space, we worked with ex-BB star Imogen Thomas to give her thoughts on the upcoming series.

Tasked with securing follow link across a range of high-ranking entertainment sites, we ended up securing 27 pieces of coverage (with 14 follow links) across the likes of Radio Times, Closer Magazine, Metro, The Sun and more. With an average Domain Authority of 77 and a reach over 200m, we helped SafeBettingSites.com get exposure within the entertainment space at a key time.

Coffee Mornings, Lunchtime Paninis, Afternoon Beers

A vital part of any comms professional’s day to day is to network… and a great way of meeting new people over a pint and, often, a game of footie. Knowing not just what stories we can send media on behalf of our clients, but also who to, how, when and why is something you only really know by building your networks. And – warning, equine pun incoming – the best way of knowing what works best is by hearing it directly from the horse’s mouth.

Capturing the last of the long summer sun, and then cowering in pubs when the rain came in, we’ve been doing just that this month. Building black books, dieting on croissants, pies and pints, and carving bespoke opportunities as a result. It’s a hard life in PR, but someone has to do it.

Declaring Jumps season with William Hill…. Open!

The October Showcase at Cheltenham is regarded by many as the curtain-raiser for the start of the National Hunt season. And as race card sponsors, we wanted to help William Hill celebrate this moment with a timely photo stunt.

For eagle-eyed viewers following along the month end’s October Showcase, as the jockeys exited the weighing room for the first race of the weekend’s card, you’d have seen William Hill ambassadors Lucinda Russell, AP McCoy and Barry Geraghty declare the meet official open through a nifty ribbon cutting moment. By working closely with on-course teams, we made sure the moment was picked up by ITV Racing and broadcast to millions of at-home viewers.

A brilliant day of racing ensued, the first of many to come this National Hunt season. Get comfy, we’re in it for the long haul!

Brother Is Watching You

Big Brother returned to our screens in October following what seemed to many to be an eternity. The reboot of one of the biggest reality TV shows of the 2000s had a lot to live up to – and to give SafeBettingSites.com a voice in the entertainment space, we worked with ex-BB star Imogen Thomas to give her thoughts on the upcoming series.

Tasked with securing follow link across a range of high-ranking entertainment sites, we ended up securing 27 pieces of coverage (with 14 follow links) across the likes of Radio Times, Closer Magazine, Metro, The Sun and more. With an average Domain Authority of 77 and a reach over 200m, we helped SafeBettingSites.com get exposure within the entertainment space at a key time.

Dance All Over Me(dia)

By choosing the Samba, Strictly contestants are six times more likely to be eliminated than if they danced the Viennese Waltz – so our newest research on behalf of William Hill Vegas uncovered.

Increasing our focus on showbiz has reaped dividends this month, with Strictly – alongside the returning Big Brother and the imminent arrival of I’m A Celebrity – allowing us to finally flex our ballroom expertise by creating a stack of press releases, blogs and infographics to predict future eliminations based on dance selection.

With the likes of The Sun, Daily Mail, Daily Star and the Metro among others running our content (generating over 600k views), William Hill was dancing all over the media this month.

As for our predictions? So far, four out of five times, our predicted loser got the boot that weekend.

Coffee Mornings, Lunchtime Paninis, Afternoon Beers

A vital part of any comms professional’s day to day is to network… and a great way of meeting new people over a pint and, often, a game of footie. Knowing not just what stories we can send media on behalf of our clients, but also who to, how, when and why is something you only really know by building your networks. And – warning, equine pun incoming – the best way of knowing what works best is by hearing it directly from the horse’s mouth.

Capturing the last of the long summer sun, and then cowering in pubs when the rain came in, we’ve been doing just that this month. Building black books, dieting on croissants, pies and pints, and carving bespoke opportunities as a result. It’s a hard life in PR, but someone has to do it.

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