Behind every great slot game is a talented team of people who ensure it gets the best start to life possible. However, one core group has traditionally been underutilised and left to operators to focus on: the players.

In recent years, Square in the Air has flipped the narrative and successfully bridged the gap between studios and players, becoming the first and only agency to ensure that slot studios’ major releases get the attention they deserve via market-leading affiliates and streamers.

Amplifying hundreds of new game releases

Square in the Air’s team of expert former affiliates and streamers work with the biggest names in influencer marketing to ensure that new-game launches focus on the people that matter.

• Storytelling that grips players – We develop engaging interviews, first-looks and behind-the-scenes editorials crafted for leading affiliates to share with their audience. We turn roadmaps, features, mechanics and maths into engaging copy that players care about.

• Creator and streaming activations – Coordinated streaming campaigns that put games live on the channels players trust. Think first-to-play moments, challenge formats and collaborative content plans that balance authenticity with commercial goals.

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Real results, clearly measured

We have consistently delivered for more than 25 leading slot studios worldwide when it comes to boosting the success of their game launches.

• 10+ million combined views across partner channels, with ~1,271 gameplay videos created per month on average.

• £12.37 average CPM (cost per thousand impressions), helping make budgets work harder when it matters most.

• Our interviews reach millions of players per campaign by pairing studios with the right affiliate with the right audiences.

Whether it is establishing a new brand or supercharging a flagship release, we can create a bespoke campaign that blends coverage from the world’s most trusted affiliates and streamers to get players playing.

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Tailored campaigns

• Full-scale affiliate and streamer management – We have the capability and knowledge to take full management of affiliate and streamer relationships, bringing client brands to the forefront of players’ minds and giving them time to focus attention elsewhere.

• Bespoke campaigns and clear reporting – We can help games reach players in key markets across Europe, North America and Latin America, with new opportunities opening up all of the time. All campaigns are tailored to a specified budget, with monthly reports sent straight to an inbox so everyone can see exactly what moved the needle.

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Let’s Catch Up

If your company makes great games and you want to make sure players are aware of them, we want to talk to you. Over the last few years, our offering has grown exponentially. We’re working with hundreds of the iGaming world’s best affiliates and streamers on a daily basis, and you could be too.

Get in touch to arrange a meeting: sam.gascoyne@squareintheair.com