Overview

We created a series of teaser videos to build anticipation and awareness for EvenBet’s upcoming poker product, launching at SIGMA, Central Europe.

Who is EvenBet Gaming?

EvenBet Gaming is a global B2B poker software provider with over 20 years of experience and a portfolio of more than 40 poker and popular card games.

The Idea

The brief challenged us to reveal a product gradually without showing its core features. The question was how to create excitement for something that could not be fully shown?

We chose a minimalistic approach, teasing key poker elements such as the table, chips, and playing cards to hint at the game. The next step was to decide how to bring this concept to life visually.

Inspiration

We drew inspiration from Apple’s product launch videos, along with other tech teasers and geometric animations. These references combine minimalism, precision, and emotion, which were the same qualities we wanted to express. The use of glowing edges and dramatic lighting transforms simple shapes into something powerful and iconic.

Storyboarding

To visualise the concept, we developed storyboards that merged our ideas and inspirations. This was an essential step for sharing early concepts and gathering client feedback.
Using our in-house poker expertise, we built on the distinctive shape of poker tables and created outlines of cards and chips for the later video. Each scene was designed as a static frames which suggested movement through glowing forms. With each new teaser, we revealed a little more to build suspense and curiosity.

Outcome

We produced three short, social-first videos as part of EvenBet’s product launch campaign. The teasers reflected the brand identity and were shared across their platforms ahead of SIGMA to build awareness and excitement.

Something new is coming.
Faster. Bolder. Unexpected. ♠️#EvenBetGaming #SiGMA2025 #Rome #PokerEvolved pic.twitter.com/nVuE7q4zbX

— EvenBet Gaming (@EvenbetGaming) October 28, 2025

It’s not another table.
It’s a new way to play. ♠️#EvenBetGaming #SiGMA2025 #Rome #PokerReimagined pic.twitter.com/lYwNkiNjq3

— EvenBet Gaming (@EvenbetGaming) October 30, 2025

New rhythm. New rules.
It all starts in Rome.
📍 Hall 4 | Stand 4065G ♥️
⠀#EvenBetGaming #SiGMA2025 #Rome #GameChanger #MeetInRome pic.twitter.com/8H5aVaHQyk

— EvenBet Gaming (@EvenbetGaming) November 3, 2025