Blogs
The ICE Opportunity Conversion Package
In the run-up to ICE, exhibitors face a familiar challenge: how to communicate product updates quickly, clearly and effectively on the show floor. Traditional websites aren’t optimised for rapid event engagement, and many stands still struggle to use their screens to their full potential, resulting in missed opportunities to convert foot traffic into real conversations.
To solve this, we’ve created a streamlined, ready-to-go solution built specifically for ICE exhibitors: The ICE Opportunity Conversion Package.
A Ready-to-Go Conversion Package for Maximum Impact
This package is designed to help exhibitors instantly communicate product value, boost engagement, and capture interest in seconds. It includes:
Mobile-First Landing Page
A fast, focused page that showcases key product details, highlights new features, and gives visitors the clarity they need on the spot. Perfect for pre-event campaigns, QR-driven traffic, or instant follow-ups during the show using the built-in contact form.
On Stand Animation
Bring your product stories to life with high-impact, lightweight animations designed specifically for exhibition screens. These motion assets make your stand instantly more engaging, helping visitors understand who you are and what you offer — without needing a conversation starter.
Why It Works
- Instantly eye-catching: Purpose-built animations that spotlight your key messages and stop foot traffic.
- Great for launches: Ideal for showcasing new features, product benefits, and success stories in a dynamic, memorable format.
- Conversion opportunity: Leave visitors with a digital information pack via your new microsite and a lead tracking tool.
Both elements are fully branded, adaptable to your colour palettes, fonts, and content.
Interested?
We can demonstrate just how easy it is and how we can brand and adapt the content for your brand.
Get in touch: design@squareintheair.com
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