WHAT'S HAPPENING
AUGUST B2B NEWS:
DIVE INTO THE
LATEST UPDATES
The August recap is now live! Join SITA and our esteemed clients as we prepare for the SBC Summit Barcelona.

FROM LATEST WORK
TO SITA SOCIALS
AUGUST 2023
Last month, we supported our clients on a range of diverse topics, spanning from RegTech solutions to the surging popularity of women's sports and the latest buzz in the streaming realm. Dive deeper into our clients' recent endeavours below!
WHAT OUR CLIENTS ARE UP TO
28/08/2023
RegTech solutions and profitability
RegTech solutions can support gambling companies as they look to expand their reach but they can also save significant costs by cutting out manual work. Compliable’s Chief Regulatory Officer, Justin Stempeck, spoke to iGaming Express about available tech and how it can increase profitability for gambling firms.

07/08/2023
How to win in women’s sport
With the 2023 FIFA Women’s World Cup capturing the imagination of sports fans, Sergey Tsukanov, Chief Product Officer at BETBY, explained why women’s sport in general needs to start becoming a key part of an operator’s sportsbook offering – and the steps required to do so.

09/08/2023
Laying the groundwork for secondary market expansion
Brandon Walker, Amelco's Head of US, collaborated with Brent Winston, CEO and Co-Founder of BetSwap, and Carlton Saffa, Chief Marketing Officer of BetSaracen, for an insightful two-part series. Together, they delved into the significance of secondary markets in player engagement and explored the nuances of their partnership.

09/08/2023
Gaming Realms joined leading slot streamers Fruity Slots.
Ayla Uzunhasan, Content Marketing Manager at Gaming Realms, recently spoke to Fruity Slots in the provider’s inaugural player-centric affiliate Q&A. In the conversation, Uzunhasan touched upon Gaming Realms' forthcoming launches, its partnership with Relax Gaming, and the target demographic for the Slingo concept which it is famed for.
WHAT WE ARE UP T0

IGAMING FM
America Calling!
The two latest episodes from iGFM have a distinct US flavour, looking ahead as they do to firstly, the new NFL season, and in October, the latest edition of G2E Las Vegas. First up, Simplebet’s Mark Nerenberg chats to our Sam Goodall about what promises to be the NFL’s biggest-ever season in terms of betting. Then, in the very latest episode, Robin Hutchison finds out how the largest betting and gaming event in North America, G2E Las Vegas, is adapting to the explosion in regulated betting stateside when he speaks with representatives from the AGA and organiser RX. Catch up with these and all episodes via our LinkedIn page!
EVENTS
The SITA video team recently wrapped up filming the Isle of Man Marathon, proudly sponsored by our sportsbook client, Altenar. Altenar, having inaugurated its new hub on the island, is committed to making a meaningful contribution to the local community. Our video team was on hand to expertly capture the essence of this vibrant event.
As we gear up for SBC Summit Barcelona, the SITA team ensemble—including Robin Hutchison, Ben Cleminson, Nick Brown, Lina Sennevall, Lewis Phillips, Sam Goodall, Adam Russell, and our proficient video team—is primed and ready. Eager to delve into our standout PR, social media, activation, design, and video campaigns tailored for both B2B and B2C companies, we invite you to reach out and schedule a discussion with us.
Senior Account Directors Lewis and Lina will also be in the spotlight, utilising their vast industry knowledge to moderate panels. Lewis will explore the topic 'Keeping slots dynamic: Are crash games and loot boxes influencing slot innovation?' Meanwhile, Lina will shed light on 'Multiplayer slots: Taking influence from esports.'
We're excited to introduce our new content showcase, air_space - home to all of the cool stuff Square in the Air’s industry-leading B2B marketing team does for its clients. Watch this space!

Get in touch! Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at enquiries@squareintheair.com
WHAT WE ARE UP T0

IGAMING FM
America Calling!
The two latest episodes from iGFM have a distinct US flavour, looking ahead as they do to firstly, the new NFL season, and in October, the latest edition of G2E Las Vegas. First up, Simplebet’s Mark Nerenberg chats to our Sam Goodall about what promises to be the NFL’s biggest-ever season in terms of betting. Then, in the very latest episode, Robin Hutchison finds out how the largest betting and gaming event in North America, G2E Las Vegas, is adapting to the explosion in regulated betting stateside when he speaks with representatives from the AGA and organiser RX. Catch up with these and all episodes via our LinkedIn page!
EVENTS
The SITA video team recently wrapped up filming the Isle of Man Marathon, proudly sponsored by our sportsbook client, Altenar. Altenar, having inaugurated its new hub on the island, is committed to making a meaningful contribution to the local community. Our video team was on hand to expertly capture the essence of this vibrant event.
As we gear up for SBC Summit Barcelona, the SITA team ensemble—including Robin Hutchison, Ben Cleminson, Nick Brown, Lina Sennevall, Lewis Phillips, Sam Goodall, Adam Russell, and our proficient video team—is primed and ready. Eager to delve into our standout PR, social media, activation, design, and video campaigns tailored for both B2B and B2C companies, we invite you to reach out and schedule a discussion with us.
Senior Account Directors Lewis and Lina will also be in the spotlight, utilising their vast industry knowledge to moderate panels. Lewis will explore the topic 'Keeping slots dynamic: Are crash games and loot boxes influencing slot innovation?' Meanwhile, Lina will shed light on 'Multiplayer slots: Taking influence from esports.'
We're excited to introduce our new content showcase, air_space - home to all of the cool stuff Square in the Air’s industry-leading B2B marketing team does for its clients. Watch this space!

Get in touch! Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at enquiries@squareintheair.com