WHAT'S HAPPENING
A RECORD BREAKING
ICE LONDON FOR
THE SITA TEAM!
February’s roundup is live, and no surprise that much of the activity is centred around the biggest trade event of the year.

FROM LATEST WORK
TO SITA SOCIALS
FEBRUARY 2023
This year’s ICE proved to be our busiest yet. Alongside multiple journalist interviews and partner meetings, we filmed over 50 videos for 17 clients! Check out some of the best moments below.
WHAT OUR CLIENTS ARE UP TO
02/02/2023
Sportingtech’s new brand identity
Sportingtech revealed a new brand identity ahead of ICE to reflect its forward-thinking approach. It also coincided with the launch of its newest product that allows operators to seamlessly introduce a sportsbook offering via an iFrame into their existing front ends.

16/02/2023
NeoGames showcased complete offering
SITA’s Lewis Phillips moderated an insightful media briefing at the new-look NeoGames stand, with CEO Moti Malul and President Tsachi Maimon showcasing the complete offering of the iGaming powerhouse following its acquisition of Aspire Global.

23/02/23
Yggdrasil CEO speaks innovation with Gambling Insider
Yggdrasil’s CEO Björn Krantz joined Gambling Insider in an interview to reflect on the company’s 10 years in operation, his first year at the helm, and the supplier's aims to continue innovating.

15/02/23
Light & Wonder: Creating more moments inside the game
Light & Wonder’s iGaming CEO Dylan Slaney caught up with CasinoBeats at ICE to discuss the company’s new Wonder 500 game franchise, which has been developed following changes in play behaviour and impending reduction in maximum online staking levels in the UK.

WHAT WE ARE UP T0

IGAMING FM
Episode #27: Going Global
The latest episode from iGamingFM comprises a typically eclectic mix of content, including an exclusive chat with Simon Westbury, new CEO of Digitain group company Sport Generate, and a catch-up with industry legend and Games Global CEO Walter Bugno. Elsewhere, we talk micro-betting stateside, with Simplebet’s Ryan Keur.
EVENTS
Cheltenham Festival 2023
As Cheltenham Festival approaches, the SITA racing team is gearing up to work with our clients to cover all the action. With years of experience in providing bespoke content, the team is well-placed to help clients maximise the opportunities presented by one of the biggest events in the racing calendar.
Get in touch to find out how our team can capture the excitement and drama of events and deliver it to your audiences.
Networking with affiliates
We ended ICE with a bang as we joined Push Gaming at the fantastic F1 Arcade in London, helping to strengthen its relationship with prominent industry influencers.
With affiliates, influencers and streamers increasingly becoming a staple part of a slot provider’s content plan, SITA can advise on how best to activate and manage these relationships and drive winning digital marketing strategies.
Moving home
With the SITA team growing at a pace, we have moved our London HQ just down the road to the WeWork near Chancery Lane underground station - 3 Waterhouse Square, 138-142 Holborn, London, EC1N 2SW.
Want to know more about our services?
Get in touch! Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at enquiries@squareintheair.com

WHAT WE ARE UP T0

IGAMING FM
Episode #27: Going Global
The latest episode from iGamingFM comprises a typically eclectic mix of content, including an exclusive chat with Simon Westbury, new CEO of Digitain group company Sport Generate, and a catch-up with industry legend and Games Global CEO Walter Bugno. Elsewhere, we talk micro-betting stateside, with Simplebet’s Ryan Keur.
EVENTS
Cheltenham Festival 2023
As Cheltenham Festival approaches, the SITA racing team is gearing up to work with our clients to cover all the action. With years of experience in providing bespoke content, the team is well-placed to help clients maximise the opportunities presented by one of the biggest events in the racing calendar.
Get in touch to find out how our team can capture the excitement and drama of events and deliver it to your audiences.
We had a great time networking with clients at ICE and ended the event with a bang as we joined Push Gaming at the fantastic F1 Arcade in London, helping strengthen its relationship with prominent industry influencers!
With affiliates, influencers and streamers increasingly becoming a staple part of successfully marketing content and simultaneously increasing brand awareness, SITA can advise on how best to activate and manage these relationships and drive winning digital marketing strategies.
The London-based team is also set for our big move (5 minutes away) to our new office space, as the SITA team continues to grow across five different departments.
Get in touch if you’d like to book a meeting to talk all things video, social media, design, B2B & B2C PR. enquiries@squareintheair.com!enquiries@squareintheair.com
