11/11/2025
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Blogs
B2C Diary: October 2025
Account Executive Ed Imi looks back on the B2C team's best bits of work from October. Jumps racing returns with...
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07/11/2025
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Blogs
Creating EvenBet’s New Product Teaser Videos
Overview We created a series of teaser videos to build anticipation and awareness for EvenBet’s upcoming poker product, launching at...
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03/11/2025
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Blogs
What Is Domain Authority And Why It Matters for SEO
When it comes to improving your website’s visibility on search engines, understanding Domain Authority (DA) can give you a major...
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29/10/2025
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Blogs
Frequently Used PR Terms
Public Relations (PR) is an ever-evolving discipline blending storytelling, strategy and stakeholder management. Whether you work in digital PR or...
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23/10/2025
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Blogs
Squareintheair.com Handicap Chase – Cheltenham – Friday – 3:35pm
3:35pm Cheltenham | Friday | squareintheair.com Handicap Chase Cheltenham is back and we're excited to be once again sponsoring at...
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22/10/2025
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Blogs
B2C Diary: September 2025
PR Director Tom Marriott revisits some of the B2C team’s best bits of work from September. Henry Cecil Open Weekend...
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22/10/2025
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Blogs
No Follow Links vs. Follow Links: All Y...
In the world of digital PR and search engine optimisation (SEO), links are the currency of credibility. Whether you’re launching...
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20/10/2025
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Case Studies
Developing the BetForge Brand Ecosystem
Overview The goal was to craft a bold and innovative parent brand that embodies intelligence, trust, and agility within the...
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16/10/2025
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Blogs
Reconnecting with the Amusement industr...
Bringing Square in the Air's expertise to new horizons It’s been a few years since I last walked the show...
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16/10/2025
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Blogs
Square in the Air to launch integrated ...
Global award-winning marketing agency Square in the Air has made a transformational, double C-level appointment, hiring creative duo Hugh Johnson...
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16/10/2025
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Blogs
First Pitch 2025 Lisbon
Designing Success with SBC With our ongoing relationship with SBC, our talented design team offered their design expertise to the...
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30/09/2025
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Square Roots
Square Roots: Isabella Aslam
Who are you and what is your role at SITA? I’m Isabella, and I work as a PR Account Manager...
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30/09/2025
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Blogs
The Creative Developments of the Britis...
An Introduction to the Industry Back in the mid-2010s, UK horse racing was seen as a classy day out —...
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24/09/2025
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Blogs
What is Digital PR?
The practice of public relations has changed dramatically over the past decade. Once defined by press cuttings and broadcast mentions,...
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11/09/2025
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Blogs
Bridging the gap between studios and pl...
Behind every great slot game is a talented team of people who ensure it gets the best start to life...
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04/09/2025
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Blogs
Why Football Clubs are Redesigning thei...
When a football club changes its badge, it’s never just a design project. It’s an identity crisis, a history lesson,...
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02/09/2025
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Blogs
B2C Diary August 2025
World Pool - Branding Harry Bentley While much of the work we do is aimed at raising the awareness of...
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26/08/2025
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Case Studies
Codere Sponsorship Comms
Overview Square in the Air supported this high-profile partnership through targeted B2B, Design and Social communications that reinforced Codere Online’s...
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22/08/2025
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Square Roots
Square Roots: Jake Rolfe
First Question Who are you and what is your role at SITA? I make up part of Square in the...
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20/08/2025
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Blogs
Design That Wins at SBC Lisbon: How Squ...
Why Design Is Your Secret Weapon Think of SBC Lisbon like speed dating for brands: you get seconds to charm...
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11/08/2025
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Blogs
Best of Horse Racing Social Media
ITV Racing – Luke Harvey cooling off During one of the hottest Royal Ascot weeks on record, Luke Harvey delivered...
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25/07/2025
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Blogs
A Creative Review: Women’s Euro 2...
Overview As graphic designers, we often focus so much on creating that we rarely pause to critically review the work...
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21/07/2025
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Blogs
SITA at iGB L!ve
IGB LIVE LONDON The first week of July saw the B2B team assemble for iGB L!ve as the event marked...
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09/07/2025
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Case Studies
Bandai Namco Amusement Europe
The Mission Promote BNAE's pioneering role as a prominent amusement supplier and innovator in global entertainment. Our strategy focused on...
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09/07/2025
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Blogs
B2C Diary June 2025
Horse Racing - Racing team busy at Epsom, Royal Ascot and Curragh June was a busy month for members of...
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02/07/2025
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Blogs
What Does a Sports Marketing Agency Act...
Defining a Sports Marketing Agency A sports marketing agency is not just another creative consultancy. It is a specialist team...
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30/06/2025
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Blogs
The Psychology of Logo Design
Logo Design Have you ever noticed how a logo makes you feel or changes how you see a brand? The...
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30/06/2025
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Case Studies
Hong Kong Jockey Club Creative Directio...
Brief To create marketing materials to advertise Hong Kong racing to a UK audience in leading print publications such as...
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26/06/2025
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Blogs
How SITA made William Hill the face of ...
Quick Off The Mark We distributed our first “Next Pope” odds press release on Tuesday 22nd April, including a list...
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25/06/2025
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Blogs
SBC Summit Malta
Day 1 Day 1 started with a searing walk to the show, the action inside the venue started to heat...
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20/06/2025
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Blogs
AI in content – Taboo or To Do?
Introduction On this occasion I was speaking to Xpoint CEO, Manu Gambhir, and he certainly knows a thing or two...
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09/06/2025
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Blogs
A Day in the Life of a B2C Team Member ...
8:30am - Easing into the day in Holborn The day starts at our new Holborn office – a recent upgrade...
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06/06/2025
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Case Studies
William Hill Sports Book of the Year
Overview We were tasked with promoting the 2024 William Hill Sports Book of the Year Award, the world’s longest established...
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03/06/2025
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Blogs
Website Development: Completed Projects
Introduction Over three years ago, Square in the Air expanded its design offering to include website development, following growing demand...
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29/05/2025
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Case Studies
White Hat Studios: Creative Direction &...
Overview Creative direction and animation for White Hat Studio’s video at the SBC Infinity Party. Who are White Hat? White...
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07/05/2025
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Case Studies
Oche180 Creative Direction and Website
Overview Our goal was to guide the Oche 180 brand into an exciting new era. To do this, we focused...
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02/05/2025
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Case Studies
Arrow’s Edge Branding & Webs...
Overview Our mission was to elevate the Arrow’s Edge brand and digital presence to reflect the premium quality of their...
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24/04/2025
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Blogs
Golf betting: From mulligans to monetis...
Transforming golf’s image Over the past decade, the landscape of golf has undergone a significant transformation, fuelled by the rise...
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14/04/2025
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Blogs
The Impact of a Rebrand
The case of Jaguar Jaguar's recent unveiling of its bold rebrand has ignited a global conversation. Beyond a striking new...
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11/04/2025
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Blogs
B2C Diary March 2025
Broadcast coverage at Cheltenham We were on the ground for all four days of the Cheltenham Festival working on behalf...
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08/04/2025
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Case Studies
Inspired – Translated Thumbnails
Overview Inspired provides a diverse portfolio of content, technology, and services for the regulated gaming, betting, and lottery industries across...
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19/03/2025
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Blogs
B2C Diary February 2025
Launching Ryan Moore as a World Pool ambassador As part of announcing Ryan Moore, one of the world’s greatest jockeys,...
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18/03/2025
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Blogs
Why are websites essential for your bra...
The Power of Your Online Presence Your website is often the first touchpoint a potential customer has with your brand....
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13/03/2025
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Case Studies
Irish Poker Open
Overview Square in the Air were asked to refresh the overall look and feel for the Irish Poker Open. This...
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10/03/2025
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Case Studies
Star Sports Affiliates Website
Overview We had the opportunity to create a new microsite for Star Sports centred around their affiliate program, with the...
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10/03/2025
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Case Studies
William Hill
Overview Our task was to promote our client William Hill’s Up Front with Simon Jordan podcast – an industry-leading series...
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05/03/2025
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Case Studies
RubyPlay
Overview: RubyPlay is one of the industry’s fastest growing slot studios and has enjoyed significant success in recent years. SITA...
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04/03/2025
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Blogs
PR and Sports Calendar 2025
January January 3 – World Darts Championship Final January 12 – 26 – Australian Open January 18 –19 – Divisional...
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10/02/2025
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Blogs
B2C Diary January 2025
Scrum down to LooseHeadz launch night *figure 1 An audience of cauliflower ears tuned into LooseHeadz’s New Chapter launch on...
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07/02/2025
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Blogs
Jake’s Take: Super Bowl 59
Why the Chiefs Stand Out I’m backing the Chiefs on the moneyline as they chase history with a potential three-peat....
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04/02/2025
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Case Studies
GiG Ice Stand Animations
Overview Leading creative and development of GiG’s main screen on their bespoke stand at ICE Barcelona 2025. Who are GiG?...
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31/01/2025
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Blogs
The Importance of Strategy in Design
An insight into creative strategic thinking You’re probably aware that Square in the Air offers design as part of its...
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28/01/2025
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Blogs
Betting and Showbiz
The Rise of Showbiz Betting and Data-Driven Content The UK showbiz industry has long been a focal point of entertainment,...
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17/12/2024
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Blogs
Christmas Marketing Campaigns 2024
All AI Want For Christmas Is You Before we look into which companies and brands have taken the Christmas crown...
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04/12/2024
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Blogs
B2C Diary November 2024
Brownsville Boxing Gym & Academy We’re proud to be part of an inspiring initiative led by two-time heavyweight boxing champion...
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08/11/2024
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Blogs
Creative Inspiration
Alex Day Senior Brand Designer - James Martin "James Martin was my initial source of inspiration when I started my...
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06/11/2024
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Blogs
B2C Diary October 2024
Sponsorship at Cheltenham's Showcase Meeting The B2C team attended the Cheltenham Showcase Meeting towards the end of the month, where...
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25/10/2024
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Blogs
2:25 Cheltenham | squareintheair.com Ha...
2:25 Cheltenham | squareintheair.com Handicap Chase Jamie Woollen’s runner-by-runner guide will hopefully help you get a run for your money!...
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22/10/2024
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Blogs
Horses to follow: 2024/25 Jumps season
Gavin Cromwell – NOTICEBOX is a youngster we like a lot. He fell at the last in his Point for...
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07/10/2024
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Blogs
B2C Diary September 2024
Jamie O’Hara, Rory Jennings and Poet spark social debates Members of the B2C team, Charles Orchard and Joe Clark, were...
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03/10/2024
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Case Studies
Tech Vault Brand Identity
Overview We were tasked by the team at Tech Vault to create a trust-worthy, modern, personable and customer-focused brand that...
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19/09/2024
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Blogs
Best bits of horse racing social media
World Pool: Following your favourite jockeys The World Pool Jockeys' Championship is an exciting new competition where top jockeys compete...
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10/09/2024
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Square Roots
Square Roots: Sophie Norris
First Question Who are you and what is your role? I’m an Account Manager on Square in the Air’s B2B...
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06/09/2024
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Blogs
B2C Diary August 2024
Filming at Newmarket with Harry Eustace and Grosvenor Sport We were up at the crack of dawn in mid-August to...
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19/08/2024
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Case Studies
AK Bets Game Changing
Overview We were engaged to help expand the online presence and grow new customer acquisition for a recently-launched UK-licensed bookmaker....
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15/08/2024
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Blogs
PR Tips: Understanding what media want
Effective PR There are a number of attributes required to be an effective PR. From the development of strong creative...
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07/08/2024
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Blogs
B2C Diary July 2024
Driving Euros Coverage with Former Lions Euro 2024 threw up a number of talking points as England’s quest for an...
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07/08/2024
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Case Studies
Realistic Games PR, Video, streamer and...
Overview The combination of SITA’s PR and video services allied with its streamer and affiliate consulting has proved instrumental in...
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30/07/2024
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Blogs
Square in the Air appoints Ben Cleminso...
Tuesday 30 July, 2024 – London, UK Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO,...
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19/07/2024
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Blogs
Paris 2024: Best marketing campaigns
Coca-Cola When there’s a marketing opportunity to be pounced on, Coca-Cola are never far away. They are an official partner...
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17/07/2024
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Case Studies
Push Gaming Streamer Campaign
Overview We targeted the most popular and trustworthy slot streamers and negotiated beneficial rates whilst relaying key points of each...
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17/07/2024
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Case Studies
HappyHour.io Founder Showcase
Overview HappyHour.io invests in a range of early-stage iGaming startups and was seeking to highlight the individual companies and the...
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11/07/2024
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Square Roots
Square Roots: Lewis Phillips
First Question Who are you, what is your role and how long have you been at Square in the Air?...
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09/07/2024
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Blogs
B2C Diary June 2024
Euros Fever Excitement ahead of the Euro 2024 kick off brought the opportunity to preview the Golden Boot race for...
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26/06/2024
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Blogs
Three of the best Euros PR campaigns
In response to the growing Euros-fever ahead of this summer’s Championship in Germany, many companies were quick to jump on...
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19/06/2024
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Case Studies
BetVictor Digital PR
Overview As BetVictor’s Digital PR agency, our role is to secure and build backlinks for the sports betting brand, with...
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14/06/2024
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Blogs
EURO 2024 Posters
Alex Day, Midweight Brand Designer - Croatia With Croatia struggling to get past the round of 16 at the last...
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05/06/2024
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Case Studies
Star Sports Creative Direction
Overview Operating as Star Sports’ primary marketing agency to create unique betting promotional materials for their social channels, website, and...
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05/06/2024
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Blogs
B2C Diary May 2024
AK Bets: Heskey and ‘Becks’ take to (not Old) Trafford AK Bets are rapidly building a presence in the industry...
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04/06/2024
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Square Roots
Square Roots: Jess Bennett
First Question You have recently joined Square in the Air! Who are you and what is your role? I am...
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29/05/2024
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Case Studies
White Hat Studios PR, Video & Desi...
Overview The combination of SITA’s PR, design and video services has formed a vital component of the studio’s marketing strategy....
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28/05/2024
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Blogs
Politics PR: Acting on the odds in a ke...
Rishi Sunak vs. Keir Starmer, Joe Biden vs. Donald Trump (if he’s not imprisoned), this year is a huge one...
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20/05/2024
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Case Studies
AK Bets The Checkout
Overview We created a YouTube content series featuring three darts legends for our client AK Bets. From previewing the 2024...
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14/05/2024
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Case Studies
William Hill Creative Activation
Overview As the Official Betting Partner of the Grand National Festival, we wanted to help William Hill create a show-stopping...
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13/05/2024
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Case Studies
Rhino.Bet Partnership Content Series
Overview As Rhino.Bet’s creative social marketing agency, our role was to help spread awareness of the brand’s first partnership in...
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10/05/2024
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Blogs
B2C Diary April 2024
B2C Diary: April 2024 Lighting up Liverpool with William Hill ahead of the Grand National William Hill are the Official...
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29/04/2024
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Blogs
Adobe MAX: The Future Is AI
Adobes MAX London Earlier on in the week the Square in the Air Design team switched up from their day-to-day...
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23/04/2024
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Case Studies
Kennet Valley Brand and Website
Overview We were tasked with increasing awareness of the prestigious brand through refining the identity and creating consistent brand materials...
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22/04/2024
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Blogs
PR Tips: Know your audience
Having been at Square in the Air for over six years I’d like to think I’ve picked up a few...
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12/04/2024
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Blogs
Mark Armitage joins Square in the Air l...
Monday 15 April, 2024 Global marketing agency Square in the Air has appointed Mark Armitage as a Director, with responsibility...
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09/04/2024
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Blogs
B2C Diary March 2024
SITA Cheltenham Festival Tipping competition We invited our clients and media contacts to partake in our own Cheltenham Festival Tipping...
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21/03/2024
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Blogs
Takeaways from the 2024 Cheltenham Fest...
Willie Mullins raises the bat GIVEN public relations is often about thinking on your feet and reacting quickly to news,...
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05/03/2024
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Blogs
B2C Diary February 2024
SITA at The Saudi Cup 2024 For the fourth consecutive year, we set off to the Middle East to run...
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05/03/2024
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Blogs
PR Tips: Awaken your creativity
Everyone is creative. Creativity is imagination, and imagination is for everyone. And you don’t need to ride a boat with...
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26/02/2024
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Blogs
Navigating PR: A futuristic outlook
The Unyielding Reign of AI In acknowledging the relentless integration of artificial intelligence (AI) into modern PR operations, it’s important...
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11/01/2024
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Square Roots
Square Roots: Alice Merriman
First Question Who are you and what is your role? I’m Alice Merriman, Junior Video Editor here at SITA, but...
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11/01/2024
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Case Studies
Fairplay Social Creative
Overview “Really great work on this. I think you have captured how we are trying to get the message and...
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05/01/2024
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Blogs
B2C Diary December 2023
HKJC - Promoting Hong Kong International Races The eyes of the racing world turn to Hong Kong during the LONGINES...
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13/12/2023
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Blogs
The Best Christmas Campaigns
The Good - Greggs Whether it be a guilty pleasure or a treat that you are proud to flaunt, everyone...
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23/11/2023
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Blogs
Frankie Dettori: A dive into World Pool
Why we asked Dettori to Dive into World Pool Under the warming Riyadh sun in late February, horse racing’s hottest...
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05/11/2023
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Blogs
B2C Diary November 2023
Lots cooking with Harry Fry Members of both the B2C and Video teams went down to racehorse trainer Harry Fry’s...
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01/11/2023
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Blogs
B2C October Diary 2023
Declaring Jumps season with William Hill…. Open! The October Showcase at Cheltenham is regarded by many as the curtain-raiser for...
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18/10/2023
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Blogs
The Best NFL London Campaigns
Old El Paso In early October, food company Old El Paso extended its partnership with the NFL for a second...
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25/09/2023
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Blogs
The Best Rugby World Cup Campaigns
Asahi staking their claim on the tournament Despite the tournament moving on from east Asian shores four years ago, Japan...
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03/09/2023
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Blogs
B2C Diary September 2023
Launching The Counter Attack with Grosvenor Sport It’s been a great start to the season for Grosvenor Sport, who signed...
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16/08/2023
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Blogs
The Best Tweets Around The World
USA – Cody’s Wish reacquainted with his namesake The success of Cody’s Wish in the US has been one of...
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07/08/2023
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Blogs
The Best of Design in August
ELLEN KERBEY - MID-WEIGHT BRAND DESIGNER NFL 23/24 Season This week the new NFL season kicks off and their social...
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23/07/2023
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Blogs
The Best Womens World Cup Campaigns
Forget les Bleus – it’s all about les Bleues Taking the internet by storm due to its incredible visual effects...
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20/07/2023
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Square Roots
Square Roots: Stewart Darkin
First Question Who are you and what is your role? I am Stewart Darkin. I live in Sale, in south...
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13/07/2023
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Blogs
The Best Summer Marketing Campaigns
Ascot Racecourse – “The Ascot You” A campaign which sparked great interest and commendation within the racing community was Ascot...
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19/06/2023
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Square Roots
Square Roots: Thomas Deveney
First Question Who are you and what is your role? My name is Thomas Deveney and I’m the company's only...
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05/06/2023
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Square Roots
Square Roots: Cameron Brown
First Question Who are you and what is your role? I’m Cam and I’m a Snr. Social Media Executive at...
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05/05/2023
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Square Roots
Square Roots: Ben Cleminson
First Question Who are you and what is your role? I’m Ben Cleminson and I’m a Director at Square in...
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26/04/2023
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Square Roots
Square Roots: Matt Chambers
First Question Who are you and what is your role? I’m Matt Chambers, a Senior Account Manager on the SITA...
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19/04/2023
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Square Roots
Square Roots: Annette Miller
First Question Who are you and what is your role? I’m Annette and I’m Head of HR at SITA. Basically,...
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11/04/2023
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Square Roots
Square Roots: Alex Day
First Question Who are you and what is your role? I’m Alex, Midweight Brand Designer at Square in the Air....
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05/04/2023
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Square Roots
Square Roots: Sam Goodall
First Question Who are you and what is your role? I’m Sam Goodall, and I’m a Senior Account Manager for...
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20/03/2023
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Square Roots
Square Roots: Hugh Aitchison
First Question Who are you and what is your role? My name is Hugh Aitchison and I’m a Videographer for...
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01/03/2023
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Case Studies
World Pool Worldwide Marketing
Overview Our role as PR and marketing partner to the World Pool’s creator and host, the Hong Kong Jockey Club,...
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31/01/2023
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Square Roots
Square Roots: Aidan Cliff
First Question Who are you and what is your role? I’m Aidan Cliff and I’m the definition of a ‘Jack...
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25/01/2023
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Square Roots
Square Roots: Tom Marriott
First Question Who are you and what is your role? Senior Account Director. Handling consumer PR and social media for...
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12/01/2023
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Square Roots
Square Roots: Lina Sennevall
First Question Who are you and what is your role? I’m Lina Sennevall and I’m a Senior Account Director on...
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04/01/2023
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Square Roots
Square Roots: Ellen Kerbey
First Question Who are you and what is your role? I’m Ellen, Creative Director here at Square in the Air....
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08/12/2022
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Square Roots
Square Roots: Tom Sweetman
First Question Who are you and what do you do? I’m Tom Sweetman, and I’m an Account Director on the...
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08/11/2022
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Square Roots
Square Roots: Dan Snook
First Question Who are you and what do you do? I’m Dan and I’m an Account Manager on the B2B...
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08/11/2022
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Square Roots
Square Roots: Robin Hutchison
First Question Who are you and what do you do? A tough one to start. Robin Hutchison and I look...
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15/09/2022
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Square Roots
Square Roots: Sam Gascoyne
First Question Who are you and what do you do? My name is Sam Gascoyne and I’m an Account Manager...
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07/09/2022
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Square Roots
Square Roots: Ellie Lynch
