Newsletter
NewsletterDecember 2023
Wishing you a joyful New Year from the SITA team! We trust that everyone relished the festive season. In our most recent newsletter, we reflect on a bustling month spanning B2B, B2C, Social, Design, and Video. Anticipate forecasts for the upcoming year, valuable insights on promoting international races in Hong Kong, and an intriguing behind-the-scenes look at the creation of Square in the Air's interactive microsite advent calendar.
20/05/2025
B2B
Making predictions for the year ahead
As we reached the end of a busy year, we gathered the thoughts of some of the iGaming industry’s leading voices to ask them their biggest takeaway from 2023 and the strongest prediction for 2024 for Talk Gambling.
The likes of Light and Wonder, Xtremepush and NuxGame amongst others spoke about individual highlights from the last 12 months and what they think will prove influential as we head into 2024. With discussions ranging from key markets, the role of diversity and inclusion, and the growing influence of artificial intelligence on the integration of cutting-edge technologies, there was plenty of interesting insight to dissect.
The roundtable was spearheaded by our Senior Account Director, Lina Sennevall, who was recently named as one of the industry’s most influential women in 2023 by iGaming Business. Congratulations, Lina.
B2C
Promoting Hong Kong International Races!
The eyes of the racing world turn to Hong Kong during the LONGINES Hong Kong International Races week in December, a key event in promoting the best racing Hong Kong has to offer.
To ensure a significant media spread, we hosted a string of top-tier titles including the Sun, Mirror, Star and Sporting Life on-site. We also had boots on the ground, managing HK Racing social media channels, covering the event for City AM, and creating many releases for UK and global media. As a result, we secured over 150 pieces of quality coverage reaching a global audience of over 350 million racing and sports fans.
And the racing didn’t disappoint either. Both the International Jockeys’ Championship (IJC) at Happy Valley and HKIR at Sha Tin provided big results for the locals, with jockey Vincent Ho becoming the first local rider to win the IJC, while he also rode HK champion Golden Sixty to a third G1 Hong Kong Mile success.
Social
Decks the halls with Dartford FC
Alongside the video team, the social team spent a day at Princes Park Stadium, home of Dartford FC, filming some light-hearted and entertaining content with both the men’s and women’s team to release on Rhino Bet’s social channels weekly through December and January.
To further amplify each video we’ve utilised paid spend on Instagram, while deploying various footballing influencers, both generic and non-league specific, to engage with the content and share it with their fanbase. As we approach the mid-campaign mark, we have yielded over 2m impressions and over 600k video views.
🎄 One week until Christmas!
— Rhino.Bet (@BetRhino) December 22, 2023
We challenged @dartfordfc's Tyrell Miller and @DartfordFCWomen's Shauni Griffiths to a Speed Wrapping Challenge.
⏰ 60 seconds
🎁 3 presents
It's safe to say neither will be working for Santa anytime soon... 🎅 pic.twitter.com/Laby2Ac4hO
Design
The SITA Christmas Advent Calendar
In the festive period this year the design team challenged themselves to create a fully interactive microsite to celebrate the 24 days of advent, containing exclusive daily content, competitions and prizes behind each door number.
- Christmas Jumper games
- Quality Street Debates
- Guess the Santa
- SITA’s festive playlist
- And more!
Video
A sporting trifecta: Football Festivities, Darts Championships and Yuletide Joy
The SITA video team got into the festive spirit in December, filming a couple of food-based challenges for clients RhinoBet and FairPlay.
The team travelled to Dartford to film some fun festive videos with Dartford Football Club. The players took on a number of challenges including a speed wrapping challenge and hot sauce challenge. We also captured some action with the players on the pitch.
Ahead of the PDC World Darts Championship, we travelled to Essex where we filmed a series of videos for FairPlay’s social media. The videos starred darts legend Wayne Mardle and social media star Big John. They proved to be a hit on Instagram with one of them racking up over 150k views. BOSH.
🍚 One Chinese menu
— Fairplay Exchange (@Fairplayapp) December 27, 2023
🎯 Six darts
👤 One hungry @Johnfis08605918
@Wayne501Mardle and Russ Bray decide Big John's big dinner by darts! 🤝 pic.twitter.com/wdj2FgiiFg
IGFM
Latest IGFM Episode
Relax Gaming recently confirmed the supplier’s much anticipated US debut, touching down in New Jersey alongside BetMGM. The very day the news broke, iGFM sat down with Relax CEO Simon Hammon to discuss the monumental news and what it means for the company as Relax pursues its American dream.
Events
SITA Christmas Party
In December, our entire company convened in London for our annual Christmas celebration. Held at The Orange in Pimlico, the team reveled in the festivities with delicious cuisine, refreshing beverages, a spirited Secret Santa exchange, an exciting tombola, and a fiercely competitive Christmas quiz.
Get in touch!
Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at hello@squareintheair.com
CONTACT US!B2B
Making predictions for the year ahead
As we reached the end of a busy year, we gathered the thoughts of some of the iGaming industry’s leading voices to ask them their biggest takeaway from 2023 and the strongest prediction for 2024 for Talk Gambling.
The likes of Light and Wonder, Xtremepush and NuxGame amongst others spoke about individual highlights from the last 12 months and what they think will prove influential as we head into 2024. With discussions ranging from key markets, the role of diversity and inclusion, and the growing influence of artificial intelligence on the integration of cutting-edge technologies, there was plenty of interesting insight to dissect.
The roundtable was spearheaded by our Senior Account Director, Lina Sennevall, who was recently named as one of the industry’s most influential women in 2023 by iGaming Business. Congratulations, Lina.
Social
Decks the halls with Dartford FC
Alongside the video team, the social team spent a day at Princes Park Stadium, home of Dartford FC, filming some light-hearted and entertaining content with both the men’s and women’s team to release on Rhino Bet’s social channels weekly through December and January.
To further amplify each video we’ve utilised paid spend on Instagram, while deploying various footballing influencers, both generic and non-league specific, to engage with the content and share it with their fanbase. As we approach the mid-campaign mark, we have yielded over 2m impressions and over 600k video views.
🎄 One week until Christmas!
— Rhino.Bet (@BetRhino) December 22, 2023
We challenged @dartfordfc's Tyrell Miller and @DartfordFCWomen's Shauni Griffiths to a Speed Wrapping Challenge.
⏰ 60 seconds
🎁 3 presents
It's safe to say neither will be working for Santa anytime soon... 🎅 pic.twitter.com/Laby2Ac4hO
Video
A sporting trifecta: Football Festivities, Darts Championships and Yuletide Joy
The SITA video team got into the festive spirit in December, filming a couple of food-based challenges for clients RhinoBet and FairPlay.
The team travelled to Dartford to film some fun festive videos with Dartford Football Club. The players took on a number of challenges including a speed wrapping challenge and hot sauce challenge. We also captured some action with the players on the pitch.
Ahead of the PDC World Darts Championship, we travelled to Essex where we filmed a series of videos for FairPlay’s social media. The videos starred darts legend Wayne Mardle and social media star Big John. They proved to be a hit on Instagram with one of them racking up over 150k views. BOSH.
🍚 One Chinese menu
— Fairplay Exchange (@Fairplayapp) December 27, 2023
🎯 Six darts
👤 One hungry @Johnfis08605918
@Wayne501Mardle and Russ Bray decide Big John's big dinner by darts! 🤝 pic.twitter.com/wdj2FgiiFg
B2C
Promoting Hong Kong International Races!
The eyes of the racing world turn to Hong Kong during the LONGINES Hong Kong International Races week in December, a key event in promoting the best racing Hong Kong has to offer.
To ensure a significant media spread, we hosted a string of top-tier titles including the Sun, Mirror, Star and Sporting Life on-site. We also had boots on the ground, managing HK Racing social media channels, covering the event for City AM, and creating many releases for UK and global media. As a result, we secured over 150 pieces of quality coverage reaching a global audience of over 350 million racing and sports fans.
And the racing didn’t disappoint either. Both the International Jockeys’ Championship (IJC) at Happy Valley and HKIR at Sha Tin provided big results for the locals, with jockey Vincent Ho becoming the first local rider to win the IJC, while he also rode HK champion Golden Sixty to a third G1 Hong Kong Mile success.
Design
The SITA Christmas Advent Calendar
In the festive period this year the design team challenged themselves to create a fully interactive microsite to celebrate the 24 days of advent, containing exclusive daily content, competitions and prizes behind each door number.
- Christmas Jumper games
- Quality Street Debates
- Guess the Santa
- SITA’s festive playlist
- And more!
IGFM
Latest IGFM Episode
Relax Gaming recently confirmed the supplier’s much anticipated US debut, touching down in New Jersey alongside BetMGM. The very day the news broke, iGFM sat down with Relax CEO Simon Hammon to discuss the monumental news and what it means for the company as Relax pursues its American dream.
Events
SITA Christmas Party
In December, our entire company convened in London for our annual Christmas celebration. Held at The Orange in Pimlico, the team reveled in the festivities with delicious cuisine, refreshing beverages, a spirited Secret Santa exchange, an exciting tombola, and a fiercely competitive Christmas quiz.
Get in touch!
Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at hello@squareintheair.com
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