Newsletter
Newsletter January 2024
In our most recent newsletter, we delve into the dynamic activities across the five SITA departments throughout January. Brace yourself for a wave of new activations and client projects, engaging B2B media drinks, social media content featuring Premier League Darts, creative animations, an exclusive video featuring a WSL legend, and a bustling month on IGFM spotlighting clients in anticipation of ICE London.
04/12/2024
B2B
Breaking the ICE with industry-media
Ahead of ICE we met up with some of our friends in Manchester from numerous B2B publications including G3, iNTERGAME, Next.io and SBC. Bringing together some of the industry’s leading journalists, we discussed the upcoming event and seized the opportunity to let our hair down a little.
B2C
Beginning with BetVictor
The B2C team ushered in the New Year with a raft of new activations and client projects, including a timely darts shoot for AK Bets and the beginning of a new campaign for the William Hill Sports Book of the Year. Watch this space in Feb for more on those two...
We also welcomed BetVictor on board for 2024, alongside their BVGroup sister brands talkSPORT BET, Parimatch and Heart Bingo. Kicking off the new partnership with an interview session with ex-Chelsea and Manchester City star Wayne Bridge, we used our key media contacts to place branded quotes in many top-tier national titles including The Sun, Daily Mirror and Daily Express as well as specialist publications such as LiveScore and Football.London. An action-packed January continued with similar activations with Harry Redknapp, Ally McCoist and David Seaman to round off a successful first month, while getting the ball rolling for an exciting 2024!
Social
The Checkout with AK Bets
During January we received a brief from our client AK Bets to create some social media video content around the launch of the Premier League Darts.
With a two week turnaround we took theme inspiration from the Hollywood Reporter's 'Actors Roundtable', and together with presenter Emma Paton and darting legends Adrian Lewis, Stephen Bunting and Russ Bray, created four 20-30 minute podcasts talking all things darts to promote throughout the tournament.
Following the creation of the series we've been working with darts media outlet Live Darts to publish and share the content alongside paid social.
Check out episode one. 👇
Design
Our explainer video for AllSported has gone live!
Our design team had recently put together an explainer video for our client, Allsported. The main purpose of this explainer video is to present and explain Allsported’s range of services and as well as to exhibit its brand image through an engaging animation. An explainer video is a great way to capture potential client’s attention and to efficiently summarise the company's core offerings.
Video
Celebrating a WSL legend
When legendary Chelsea manager Emma Hayes became the first ever woman to win the Football Writers’ Tribute Award, we were there to capture her thoughts and celebrate her 12 years at the Blues’ helm, ahead of taking over the US women’s national team at the end of the season.
Emma Hayes, the first ever woman to win the Football Writers’ Tribute Award. 🥇👏@theofficialfwa | @williamhill | #AD pic.twitter.com/SlGEYuXKns
— Football Tweet ⚽ (@Football__Tweet) January 31, 2024
IGFM
Latest IGFM Episode
A busy month for the iGFM podcast saw a total of eight episodes published on the air_space LinkedIn account, featuring clients such as Pariplay, Push and Epom, and previewing two new events coming up in April - WBR’s iGX and IGE, which takes place in Rome. Most recently, we heard from Altenar, as the provider continues to go from strength to strength.
Events
Spot the green lanyard and dive into a world of services!
January has been a bustling month for our team as we make the last-minute preparations for ICE. This marks the final occasion the event will grace the halls of the Excel in London before making a grand transition to Barcelona as its new hub. The SITA team is gearing up to be a strong presence, dedicating ourselves to assisting clients through various multimedia channels to ensure they achieve their objectives.
If you're attending, keep an eye out for our distinctive Green SITA lanyards. Alternatively, feel free to get in touch with us, and we can arrange a meeting to delve into discussions about our comprehensive services spanning B2B, B2C, Social, Design, and Video. We're eager to connect and explore how we can contribute to your success.
Get in touch!
Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at hello@squareintheair.com
CONTACT US!B2B
Breaking the ICE with industry-media
Ahead of ICE we met up with some of our friends in Manchester from numerous B2B publications including G3, iNTERGAME, Next.io and SBC. Bringing together some of the industry’s leading journalists, we discussed the upcoming event and seized the opportunity to let our hair down a little.
Social
The Checkout with AK Bets
During January we received a brief from our client AK Bets to create some social media video content around the launch of the Premier League Darts.
With a two week turnaround we took theme inspiration from the Hollywood Reporter's 'Actors Roundtable', and together with presenter Emma Paton and darting legends Adrian Lewis, Stephen Bunting and Russ Bray, created four 20-30 minute podcasts talking all things darts to promote throughout the tournament.
Following the creation of the series we've been working with darts media outlet Live Darts to publish and share the content alongside paid social.
Check out episode one. 👇
Video
Celebrating a WSL legend
When legendary Chelsea manager Emma Hayes became the first ever woman to win the Football Writers’ Tribute Award, we were there to capture her thoughts and celebrate her 12 years at the Blues’ helm, ahead of taking over the US women’s national team at the end of the season.
Emma Hayes, the first ever woman to win the Football Writers’ Tribute Award. 🥇👏@theofficialfwa | @williamhill | #AD pic.twitter.com/SlGEYuXKns
— Football Tweet ⚽ (@Football__Tweet) January 31, 2024
Get in touch!
Whether you’re looking for traditional PR services, or elevating your video, design and social media output, email us at hello@squareintheair.com
CONTACT US!B2C
Beginning with BetVictor
The B2C team ushered in the New Year with a raft of new activations and client projects, including a timely darts shoot for AK Bets and the beginning of a new campaign for the William Hill Sports Book of the Year. Watch this space in Feb for more on those two...
We also welcomed BetVictor on board for 2024, alongside their BVGroup sister brands talkSPORT BET, Parimatch and Heart Bingo. Kicking off the new partnership with an interview session with ex-Chelsea and Manchester City star Wayne Bridge, we used our key media contacts to place branded quotes in many top-tier national titles including The Sun, Daily Mirror and Daily Express as well as specialist publications such as LiveScore and Football.London. An action-packed January continued with similar activations with Harry Redknapp, Ally McCoist and David Seaman to round off a successful first month, while getting the ball rolling for an exciting 2024!
Design
Our explainer video for AllSported has gone live!
Our design team had recently put together an explainer video for our client, Allsported. The main purpose of this explainer video is to present and explain Allsported’s range of services and as well as to exhibit its brand image through an engaging animation. An explainer video is a great way to capture potential client’s attention and to efficiently summarise the company's core offerings.
IGFM
Latest IGFM Episode
A busy month for the iGFM podcast saw a total of eight episodes published on the air_space LinkedIn account, featuring clients such as Pariplay, Push and Epom, and previewing two new events coming up in April - WBR’s iGX and IGE, which takes place in Rome. Most recently, we heard from Altenar, as the provider continues to go from strength to strength.
Events
Spot the green lanyard and dive into a world of services!
January has been a bustling month for our team as we make the last-minute preparations for ICE. This marks the final occasion the event will grace the halls of the Excel in London before making a grand transition to Barcelona as its new hub. The SITA team is gearing up to be a strong presence, dedicating ourselves to assisting clients through various multimedia channels to ensure they achieve their objectives.
If you're attending, keep an eye out for our distinctive Green SITA lanyards. Alternatively, feel free to get in touch with us, and we can arrange a meeting to delve into discussions about our comprehensive services spanning B2B, B2C, Social, Design, and Video. We're eager to connect and explore how we can contribute to your success.
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