Newsletter
NewsletterMay 2024
Discover SITA's participation at the iGaming Club by Affpapa, and learn about our social project with AK Bets, featuring Heskey and ‘Becks’, alongside a new content website from our design team. Get insights into a video shoot with Play’n GO and its partners from the MoneyGram Haas F1 Team. Plus, catch the latest highlights from the iGFM podcast.
09/02/2025
B2B
Sun, sea and Streamers: SITA takes to the inaugural iGaming Club by Affpapa
Our affiliate and streamer experts attended the first-ever iGaming Club by Affpapa event which allowed them to meet a wide range of new and established affiliates and creators, growing the capabilities of this increasingly prominent offering. In addition, the event allowed the team to connect with numerous SITA clients and gain deeper insights into key developments within the iGaming sector, including the burgeoning US market, evolving regulations and trends in general affiliation.
Swapping the cloudy UK sky for sunny Malaga, our very own Judith Chalmers took the opportunity to document the journey, creating a nostalgic homage to classic travel shows of the past as the team explored everything the Spanish city has to offer.
B2C & Social
AK Bets: Heskey and ‘Becks’ take to (not Old) Trafford
AK Bets is rapidly building a presence in the industry as a true challenger brand. The only catch is, that it spent so much time and money on getting its platform spot-on, its marketing budget isn't able to stretch to working with multi-million dollar Hollywood actors.
Fearlessly taking a swipe at competitors who prefer to spend their money on celebrities but do not have a functioning app, AK Bets called and we ideated…
Before you know it, we were standing on a muddy pitch in Manchester, working with a lookalike David Beckham and the infamous Wealdstone Raider, asking Emile Heskey to recreate famous goals for their tongue-in-cheek Euro 2024 campaign.
‘Cheap done well' was our objective – creating a string of football adverts with a shoestring budget, combining shoddy venues and production faux pas with high-quality lead talent and witty scriptwriting. How did we do? You tell us – the series drops in early June on AK Bets' channels...

Design
Content Website for AK Bets
In our ongoing relationship with the team at AK Bets, we were tasked to build a bespoke content site focusing on a wide variety of sports.
Our main thrust was to enhance customer engagement, build brand awareness and generate engaging and informative sporting content.
The design team worked on web design, development and a custom build to be able to host daily content including videos, blogs, tipping columns, promos and much more.
Video
F1 on the streets of Malta
The SITA video team spent an incredible couple of days working with client Play’n GO and its partners from the MoneyGram Haas F1 Team in Malta during NEXT.io in Valletta in May, as drivers Nico Hulkenberg and Kevin Magnussen joined Sky Sports F1 reporter Natalie Pinkham at the event.
The team filmed at an exclusive reception and private meet-and-greets with the drivers and the Team Principal Ayao Komatsu, as well as following the drivers and Natalie out onto the stage for the event keynote.
News
Excitement builds for the EGR B2B Awards!
Get ready for an unforgettable night at the EGR B2B Awards on June 13th, hosted at the Roundhouse in London. This prestigious event will showcase the best in the industry, including our clients who have received nominations in multiple categories.
SITA is also up for PR Firm of the Year! A number of our team members will be attending, eager to support our clients and celebrate the industry's finest.
iGFM
Sponsorship and the Real deal
For episode 79 of iGFM, we spoke with Carlos Sabanza Cenzano, Sponsorship and PR Manager at Codere Online, to understand how the brand utilises its relationships with major football clubs, including Real Madrid, to do more than just be a sponsor.
Partnerships between sporting institutions and betting brands have become second nature over the last decade as operators look to raise brand awareness among a key target audience - learn more as Carlos chats to Sam Goodall.
Get in touch!
Get in touch! Whether you’re looking for traditional PR services, or to elevate your video, design and social media output, email us at enquiries@squareintheair.com
CONTACT US!B2B
Sun, sea and Streamers: SITA takes to the inaugural iGaming Club by Affpapa
Our affiliate and streamer experts attended the first-ever iGaming Club by Affpapa event which allowed them to meet a wide range of new and established affiliates and creators, growing the capabilities of this increasingly prominent offering. In addition, the event allowed the team to connect with numerous SITA clients and gain deeper insights into key developments within the iGaming sector, including the burgeoning US market, evolving regulations and trends in general affiliation.
Swapping the cloudy UK sky for sunny Malaga, our very own Judith Chalmers took the opportunity to document the journey, creating a nostalgic homage to classic travel shows of the past as the team explored everything the Spanish city has to offer.
Design
Content Website for AK Bets
In our ongoing relationship with the team at AK Bets, we were tasked to build a bespoke content site focusing on a wide variety of sports.
Our main thrust was to enhance customer engagement, build brand awareness and generate engaging and informative sporting content.
The design team worked on web design, development and a custom build to be able to host daily content including videos, blogs, tipping columns, promos and much more.
Video
F1 on the streets of Malta
The SITA video team spent an incredible couple of days working with client Play’n GO and its partners from the MoneyGram Haas F1 Team in Malta during NEXT.io in Valletta in May, as drivers Nico Hulkenberg and Kevin Magnussen joined Sky Sports F1 reporter Natalie Pinkham at the event.
The team filmed at an exclusive reception and private meet-and-greets with the drivers and the Team Principal Ayao Komatsu, as well as following the drivers and Natalie out onto the stage for the event keynote.
News
Excitement builds for the EGR B2B Awards!
Get ready for an unforgettable night at the EGR B2B Awards on June 13th, hosted at the Roundhouse in London. This prestigious event will showcase the best in the industry, including our clients who have received nominations in multiple categories.
SITA is also up for PR Firm of the Year! A number of our team members will be attending, eager to support our clients and celebrate the industry's finest.
Get in touch!
Get in touch! Whether you’re looking for traditional PR services, or to elevate your video, design and social media output, email us at enquiries@squareintheair.com
CONTACT US!B2C & Social
AK Bets: Heskey and ‘Becks’ take to (not Old) Trafford
AK Bets is rapidly building a presence in the industry as a true challenger brand. The only catch is, that it spent so much time and money on getting its platform spot-on, its marketing budget isn't able to stretch to working with multi-million dollar Hollywood actors.
Fearlessly taking a swipe at competitors who prefer to spend their money on celebrities but do not have a functioning app, AK Bets called and we ideated…
Before you know it, we were standing on a muddy pitch in Manchester, working with a lookalike David Beckham and the infamous Wealdstone Raider, asking Emile Heskey to recreate famous goals for their tongue-in-cheek Euro 2024 campaign.
‘Cheap done well' was our objective – creating a string of football adverts with a shoestring budget, combining shoddy venues and production faux pas with high-quality lead talent and witty scriptwriting. How did we do? You tell us – the series drops in early June on AK Bets' channels...

iGFM
Sponsorship and the Real deal
For episode 79 of iGFM, we spoke with Carlos Sabanza Cenzano, Sponsorship and PR Manager at Codere Online, to understand how the brand utilises its relationships with major football clubs, including Real Madrid, to do more than just be a sponsor.
Partnerships between sporting institutions and betting brands have become second nature over the last decade as operators look to raise brand awareness among a key target audience - learn more as Carlos chats to Sam Goodall.
Other recent articles you may be interested in...

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