B2B

The Blueprint for shaking up the jackpot space

Our in-house Ant and Dec were joined by Blueprint Gaming Ltd.’s Affiliate and Social Media Manager, Daniel Kalinowski for a very special episode of 3Spins to talk about their new Rapid Fire Jackpots™ system.

Launching with the latest entry to one of Blueprint’s most popular game families King Kong Cash™ DJ Prime8, Daniel details how the exciting new system works and how it offers something different in the jackpot space.

Catering to a gap in the market that offers smaller but more frequent pots that are more achievable, the values range between £200 and £7,500, to provide next-level engagement.

Blueprint’s busy summer schedule of slot releases was also teased with a preview of upcoming releases to feature the Rapid Fire jackpots™, including some of its most loved banded IP series, The Goonies™ and Ricky & Morty™.

B2C

On course at Royal Ascot

Five fabulous days of racing from Royal Ascot kept the B2C team busy in June.

It was Flat Racing’s biggest betting week of the year, so a very important time for a number of our clients.

Based in the press room, we served the media with the latest betting news stories and responded to queries, drafted daily columns for London’s City AM newspaper, and captured content to publish across our clients’ social media platforms.

One of our best-performing posts of the week came on @WorldPool’s X account, which saw Auguste Rodin having a well-earned drink after his win.

The team also had to sharpen up their handwriting, as they handled the World Pool Moment of the Day cheque presentation (see attached), from sorting the cheque, liaising with talent and lining up broadcasters Sky Sports Racing.

SOCIAL

All eyes on oddschecker

We worked with oddschecker across the Euros this summer to promote their bet bingo game and their bet builder comparison tool through our network of football influencers across social media.

Overall we brought in over 1.2 million impressions across posts from 33 football fan channels and influencers on X during a critical period of the tournament.

Design

Xpoint Explainer Video

The team were tasked with producing an animated explainer video showing off the benefits of the groundbreaking ‘Trust Mode’ feature from Xpoint. Presenting the benefits of the geolocation service, by comparing a user with Trust Mode and a user without.

Video

Game Release Promotions

In June we had the opportunity to do something different in our latest project with Relax Gaming Ltd. Posted on our air_space LinkedIn, we created a video to garner excitement for the release of their new game, Ancient Tumble. We filmed online with members of the team to get their thoughts on the latest release, speaking directly with the people who created this exciting new game. The team provided exciting insights into the game's features and storyline.

News

iGB L!VE in Amsterdam!

The SITA team attended iGaming Business' iGamingBusiness L!VE event in Amsterdam in July. As the EGR PR Firm of the Year, we showcased our expertise and connected with industry professionals.

We'll be attending SBC Summit Lisbon in September - If you’d like to schedule a meeting with us, please reach out at hello@squareintheair.com.

See you there!

IGFM

What’s the deal(er) with Live Casino?

We hosted our 80th episode on iGFM in June. In this episode we spoke with founder of Live Casino Comparer, Neil Walker, to talk about all things live casino and affiliation. Neil also spoke about his path into affiliation. From expert insights and practical tips to building successful affiliations. Listen on Spotify: