Square Roots
Square roots Charlie Robertson
Liverpool, Golf and Cricket! Find out what our Senior Account Manager Charlie Robertson, gets up to in his spare time...
17/03/2025
First question
Who are you and what is your role?
I’m Charlie, Senior Account Manager at Square in the Air. I’ve been at SITA for close to six years now and work across several B2C accounts.
Second question
In your six years at Square in the Air, how is sports PR developing?
The way we and likewise our clients do things has certainly changed partly as a result of COVID but also just as the industry has developed over time. You just have to look at what’s going on in the golf world to see how big a vehicle nations see sport as these days and it’s certainly an exciting time to be involved.
Third question
In February you attended The Saudi Cup for the first time, how did you find it?
Well, it was pretty nice to be in 30 degree heat in February! The Saudi Cup is still an event in its infancy but it’s developing at a rate of knots and you just have to look at the number of nations that are sending horses over there for evidence of such.
We’re very lucky at SITA to be able to go to events like The Saudi Cup all around the world and it’s great to be involved in helping it become a mainstay in international horse racing moving forward.
Fourth question
You’re a big golfer, what part of your game is the strongest and how does it compare to your greatest golfing influence?
I try to play once or twice a month and having got down to a handicap of about five a few years ago, I now play off about 10. I’d probably say I’m strongest with my irons and putter but I pale in comparison to my sporting hero Tiger Woods!
Fifth question
One of our small group of Liverpool fans, what changes would you make to the squad going into next season if you were Jurgen Klopp?
Alexis Mac Allister looks a great signing and I’m really looking forward to seeing him in a red shirt. I would have loved Jude Bellingham at the club, but given his inflated price tag, I wouldn’t mind James Maddison being brought in. He’s the sort of player that Klopp will do really well with.
There have been murmurs of Khephren Thuram of Nice and Manu Kone of Borussia Monchengladbach who I can’t say I know much about, but if Klopp likes them, then that’s good with me!
Sixth question
You love the cricket too. If you could be in a batting duo with any cricket player (past or present) who would you pick and why?
James Vince by a country mile - all of my mates will tell you that I’m his biggest fan. In all honesty it’s a travesty that he hasn’t played more for England because he is pure class.
Seventh question
Dream dinner party table of four?
Tiger Woods, Steven Gerrard and Jurgen Klopp - little explanation needed.
Final Question
And finally - if you bought your own racehorse what would you call it and why?
Shouldn’t have bought the driver - a very apt description of my golf game!
First question
Who are you and what is your role?
I’m Charlie, Senior Account Manager at Square in the Air. I’ve been at SITA for close to six years now and work across several B2C accounts.
Third question
In February you attended The Saudi Cup for the first time, how did you find it?
Well, it was pretty nice to be in 30 degree heat in February! The Saudi Cup is still an event in its infancy but it’s developing at a rate of knots and you just have to look at the number of nations that are sending horses over there for evidence of such.
We’re very lucky at SITA to be able to go to events like The Saudi Cup all around the world and it’s great to be involved in helping it become a mainstay in international horse racing moving forward.
Fifth question
One of our small group of Liverpool fans, what changes would you make to the squad going into next season if you were Jurgen Klopp?
Alexis Mac Allister looks a great signing and I’m really looking forward to seeing him in a red shirt. I would have loved Jude Bellingham at the club, but given his inflated price tag, I wouldn’t mind James Maddison being brought in. He’s the sort of player that Klopp will do really well with.
There have been murmurs of Khephren Thuram of Nice and Manu Kone of Borussia Monchengladbach who I can’t say I know much about, but if Klopp likes them, then that’s good with me!
Seventh question
Dream dinner party table of four?
Tiger Woods, Steven Gerrard and Jurgen Klopp - little explanation needed.
Final Question
And finally - if you bought your own racehorse what would you call it and why?
Shouldn’t have bought the driver - a very apt description of my golf game!
Second question
In your six years at Square in the Air, how is sports PR developing?
The way we and likewise our clients do things has certainly changed partly as a result of COVID but also just as the industry has developed over time. You just have to look at what’s going on in the golf world to see how big a vehicle nations see sport as these days and it’s certainly an exciting time to be involved.
Fourth question
You’re a big golfer, what part of your game is the strongest and how does it compare to your greatest golfing influence?
I try to play once or twice a month and having got down to a handicap of about five a few years ago, I now play off about 10. I’d probably say I’m strongest with my irons and putter but I pale in comparison to my sporting hero Tiger Woods!
Sixth question
You love the cricket too. If you could be in a batting duo with any cricket player (past or present) who would you pick and why?
James Vince by a country mile - all of my mates will tell you that I’m his biggest fan. In all honesty it’s a travesty that he hasn’t played more for England because he is pure class.
Other recent articles you may be interested in...
13/03/2025
|
Case Studies
Irish Poker Open
Our design team were tasked with developing a new creative direction and digital presence for one of the biggest poker events in Europe ahead of their 2025 event.
Read More
10/03/2025
|
Case Studies Latest
Star Sports Affiliates Website
The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999 and is a legacy bookmaker with 25+ years’ brand recognition.
Read More
10/03/2025
|
Case Studies Latest
William Hill
A long-standing PR campaign to promote the best of William Hill’s Up Front with Simon Jordan podcast series to UK media.
Read More
Get in touch
to find out more!
hello@squareintheair.com
