Games Global: ICE 2025 Stand Build

An empty exhibition hall. Four days. One of ICE 2025's most talked-about stands. Games Global and Event Live, the team behind the build, both wanted the same thing: content that captured the transformation in full and kept working long after Barcelona. Not a highlights reel. A record of something being made.

The Ask

Travel to Barcelona. Capture the entire build, start to finish, in a cinematic time-lapse and deliver assets that worked across both brands' channels. As specialists in the gaming and entertainment ecosystem, Square in the Air understood the brief, the industry and the audience from day one.

The Idea

We positioned cameras throughout the venue to capture every stage of the installation compressing hours of build time into a single cinematic sequence. Alongside it, interviews with the key people behind the project: the planning, the collaboration, the moments where it all came together. One production. Two brands.

The Output

Content delivered for Games Global and Event Live across their respective marketing channels. The time-lapse and interview series generated thousands of impressions on LinkedIn, shaping strong performance for both brands at one of the gaming industry's most competitive content moments.

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