Who we are
We are Square in the Air, the multi-award-winning creative marketing consulting agency for sport, betting, and online gaming across the UK and Europe. Get the best in the industry on your side.
Our partners
We provide the following services to our b2b and b2c clients
PR & Media Relations
Our firm helps companies position themselves and build brand awareness in a very competitive Europe marketplace through tailored methods that support each client’s business and audience development strategies. We pride ourselves on being industry experts with years of experience situating sports, online gambling, and iGaming brands at the top of their field.
Social Media & influencers
Social media has drastically changed the relationship between brands and consumers. We keep up with this evolving landscape and ensure your social media presence is top notch, so you don’t have to. Our firm are experts at nurturing our clients’ reputations and navigating the world of always-on social.
Ambassadors & Sponsorship
From talent identification to contract negotiation, our agency can identify partnerships in the online sports, betting, and gaming industry that deliver and maximise returns on sponsorship. We produce strategy-led activations, content and campaigns that reach and grow target audience online.
Design & Branding
Clear creative direction is the only way to ensure your brand is memorable and visually engaging. We help strategically position your brand and create or improve its identity. Our experts can produce visual marketing deliverables such as animated explainer videos, social graphics, website design, and more.
Video & Content Production
Video content has come to the fore as the marketing landscape continues to shift. Our firm ensures companies capitalise on the dramatic surge in multimedia consumption across traditional and social media, through analytics-driven advice and bespoke video production.
Performance Marketing
We identify clients' marketing KPIs and pinpoint the best channels to deliver their content on. From affiliate management to app campaigns, we provide tailored solutions which yield measurable results. Our firm provides bespoke consultancy to B2C clients across Europe, devising strategies for operators large and small across the online sports, betting, and marketing industries.
Affiliate Content
We provide clients with unparalleled player reach and engagement offered through leading affiliate websites. This content humanises the brand to a player-focused audience whilst creating excitement. Our agency provides dedicated affiliate managers and strategic advice to help you navigate the UK affiliate landscape.
Our multi-award winning team
Industry experts passionate about pushing boundaries
With more than 50 – and counting – of the brightest talents in marketing, we are a full-service marketing agency that works as one unit to exceed expectations and deliver outstanding creative activations. Our team boasts contacts across local, national, and international gaming, sport, and betting industries to take your business to the next level.
Meet the team
30/06/2025 |
The Psychology of Logo Design
Our graphic designer, Armen Olivar, explores the psychology behind logo design and how it shapes emotions and influences audience decision-making.
READ MORE
30/06/2025 | Latest Case Studies
Hong Kong Jockey Club Creative Direction
The Hong Kong Jockey Club are a multi-billion pound organisation that recorded a staggering £12.8billion in horse racing wagering in the 2023/24 season.
READ MORE
26/06/2025 | Latest Blogs
How SITA made William Hill the face of Next Pope betting
Account Executive Paddy Crossan examines how the B2C team launched client William Hill to the centre of speculation on the Next Pope.
READ MORE
Get the inside scoop
From our latest projects to our monthly round-ups find it all here.
News & UpdatesGet in touch
to find out more!
hello@squareintheair.com
