Who we are
We are Square in the Air, the multi-award-winning creative marketing consulting agency for sport, betting, and online gaming across the UK and Europe. Get the best in the industry on your side.
Our partners
We provide the following services to our b2b and b2c clients
PR & Media Relations
Our firm helps companies position themselves and build brand awareness in a very competitive Europe marketplace through tailored methods that support each client’s business and audience development strategies. We pride ourselves on being industry experts with years of experience situating sports, online gambling, and iGaming brands at the top of their field.
Social Media & influencers
Social media has drastically changed the relationship between brands and consumers. We keep up with this evolving landscape and ensure your social media presence is top notch, so you don’t have to. Our firm are experts at nurturing our clients’ reputations and navigating the world of always-on social.
Ambassadors & Sponsorship
From talent identification to contract negotiation, our agency can identify partnerships in the online sports, betting, and gaming industry that deliver and maximise returns on sponsorship. We produce strategy-led activations, content and campaigns that reach and grow target audience online.
Design & Branding
Clear creative direction is the only way to ensure your brand is memorable and visually engaging. We help strategically position your brand and create or improve its identity. Our experts can produce visual marketing deliverables such as animated explainer videos, social graphics, website design, and more.
Video & Content Production
Video content has come to the fore as the marketing landscape continues to shift. Our firm ensures companies capitalise on the dramatic surge in multimedia consumption across traditional and social media, through analytics-driven advice and bespoke video production.
Performance Marketing
We identify clients' marketing KPIs and pinpoint the best channels to deliver their content on. From affiliate management to app campaigns, we provide tailored solutions which yield measurable results. Our firm provides bespoke consultancy to B2C clients across Europe, devising strategies for operators large and small across the online sports, betting, and marketing industries.
Affiliate Content
We provide clients with unparalleled player reach and engagement offered through leading affiliate websites. This content humanises the brand to a player-focused audience whilst creating excitement. Our agency provides dedicated affiliate managers and strategic advice to help you navigate the UK affiliate landscape.
Our multi-award winning team
Industry experts passionate about pushing boundaries
With more than 50 – and counting – of the brightest talents in marketing, we are a full-service marketing agency that works as one unit to exceed expectations and deliver outstanding creative activations. Our team boasts contacts across local, national, and international gaming, sport, and betting industries to take your business to the next level.
Meet the team
07/05/2025 | Latest Case Studies
Oche180 Creative Direction and Website
Our design team was tasked with developing a brand identity and website design for a darts journalism company with over 30 years of award-winning coverage in the sport.
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02/05/2025 | Latest Case Studies
Arrow’s Edge Branding & Website
We’re proud to showcase our latest retained client project — the launch of a striking new brand identity and website for Arrow’s Edge, delivered in collaboration with the creative team...
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24/04/2025 | Latest Blogs
Golf betting: From mulligans to monetisation in the creator era
Junior Account Executive Luke Duffy takes a look at the changing landscape of golf marketing and the rise in betting on golf.
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News & UpdatesGet in touch
to find out more!
hello@squareintheair.com
