Who we are
The multi-award-winning creative marketing agency for sport, betting, and online gaming, now with added firepower from a dedicated creative function for brand, campaign and platform work. Wherever in the world you are, get the best in the industry on your side.
Our partners
We provide the following services to our b2b and b2c clients
CREATIVE
Our new creative function helps brands define who they are and build ideas that cut through. We turn insight into identity, strategy into story, and campaigns into emotional connection that lasts—delivering platforms, messaging and creative that connect emotionally and land commercially. Because the only ideas worth making are the ones people truly feel.
PR & Media Relations
Our firm helps companies position themselves and build brand awareness in a very competitive Europe marketplace through tailored methods that support each client’s business and audience development strategies. We pride ourselves on being industry experts with years of experience situating sports, online gambling, and iGaming brands at the top of their field.
Social Media & influencers
Social media has drastically changed the relationship between brands and consumers. We keep up with this evolving landscape and ensure your social media presence is top notch, so you don’t have to. Our firm are experts at nurturing our clients’ reputations and navigating the world of always-on social.
Ambassadors & Sponsorship
From talent identification to contract negotiation, our agency can identify partnerships in the online sports, betting, and gaming industry that deliver and maximise returns on sponsorship. We produce strategy-led activations, content and campaigns that reach and grow target audience online.
Design & Branding
Clear creative direction is the only way to ensure your brand is memorable and visually engaging. We help strategically position your brand and create or improve its identity. Our experts can produce visual marketing deliverables such as animated explainer videos, social graphics, website design, and more.
Video & Content Production
Video content has come to the fore as the marketing landscape continues to shift. Our firm ensures companies capitalise on the dramatic surge in multimedia consumption across traditional and social media, through analytics-driven advice and bespoke video production.
Affiliate Content
We provide clients with unparalleled player reach and engagement offered through leading affiliate websites. This content humanises the brand to a player-focused audience whilst creating excitement. Our agency provides dedicated affiliate managers and strategic advice to help you navigate the UK affiliate landscape.
Our multi-award winning team
Industry experts passionate about pushing boundaries
With more than 50 – and counting – of the brightest talents in marketing, we are a full-service marketing agency that works as one unit to exceed expectations and deliver outstanding creative activations. Our team boasts contacts across local, national, and international gaming, sport, and betting industries to take your business to the next level.
Meet the team
29/01/2026 | Case Studies
RubyPlay GRAPHIC/MOTION SOCIAL CONTENT
Overview The goal was to transform standard partnership announcements into high-impact LinkedIn assets that command attention and reinforce brand authority. The Creative Concept While looking through the current landscape of...
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28/01/2026 | Blogs
Why are betting odds of interest to the media?
Junior Account Executive Jamie Woollen takes a look at why odds are of interest to sports and wider consumer media. In an ever-developing sports media landscape, betting odds have become...
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16/01/2026 | Case Studies
Gaming Realms Website Redesign & Development
Overview Our agency was tasked to redesign and develop Gaming Realms website to better reflect the brand’s innovation, enhance its user journey, clarify its diverse offerings and support its continued...
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hello@squareintheair.com