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Square Roots
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Blogs
Newsletter
Square Roots
Case Studies
Podcasts
03/10/2024
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Latest Case Studies
Tech Vault Brand Identity
The best kept secret in Vermont. Tech Vault provides Data Center Co-location, Cloud Services, Disaster Recovery, Storage, Security, and Consulting...
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19/09/2024
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Latest Blogs
Best bits of horse racing social media
Junior Account Executive Joe Clark picks out some of the best bits of recent horse racing content from across social...
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10/09/2024
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Square Roots
Square Roots: Sophie Norris
Taylor Swift, running and guinea pigs! Find out what our Account Manager Sophie Norris gets up to in her spare...
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06/09/2024
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Latest Blogs
B2C Diary August 2024
Junior Account Manager Ed Culham recaps some of the B2C team’s best bits of work from August.
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19/08/2024
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Latest Case Studies
AK Bets Game Changing
A whirlwind year promoting the most exciting and innovative new sportsbook in the UK & Ireland
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16/08/2024
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Newsletters
Newsletter June & July 2024
Get the latest updates from across the business! In this edition, we’ll take you behind the scenes of the B2C...
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15/08/2024
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Latest Blogs
PR Tips: Understanding what media want
Senior Account Director Tom Sweetman shares a few key PR tips…
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07/08/2024
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Latest Blogs
B2C Diary July 2024
July was a busy month of activity, one where football came home…well sort of, as Senior Account Director Tom Marriott...
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07/08/2024
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Latest Case Studies
Realistic Games PR, Video, streamer and...
To help evolve Realistic’s brand to align with its new game production strategy
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30/07/2024
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Latest Blogs
Square in the Air appoints Ben Cleminso...
Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into...
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19/07/2024
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Latest Blogs
Paris 2024: Best marketing campaigns
Junior Account Executive Paddy Crossan picks out some of the best Paris 2024 marketing campaigns.
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17/07/2024
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Latest Case Studies
Push Gaming Streamer Campaign
The globally prominent provider utilised popular slot streamers to increase brand awareness for its new titles.
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17/07/2024
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Latest Case Studies
HappyHour.io Founder Showcase
The Future of iGaming: HappyHour location video shoots
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11/07/2024
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Square Roots
Square Roots: Lewis Phillips
Marriage, furry friends and Arsenal! Find out what our Senior Account Director Lewis Phillips gets up to in his spare...
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09/07/2024
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Latest Blogs
B2C Diary June 2024
June saw SITA’s B2C team producing content and coverage for a host of different clients, as Senior Account Manager Rob...
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26/06/2024
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Latest Blogs
Three of the best Euros PR campaigns
Account Executive Ed Imi picks out his favourite PR campaigns of this summer’s Euros. In response to the growing Euros-fever...
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19/06/2024
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Latest Case Studies
BetVictor Digital PR
A strong month of Digital PR activity and the building of a rich variety of backlink profiles for sports betting...
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14/06/2024
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Latest Blogs
EURO 2024 Posters
As the 2024 European Championships kick off this weekend, the design team have been exploring some matchday posters for a...
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13/06/2024
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Newsletters
Newsletter May 2024
Discover SITA's participation at the iGaming Club by Affpapa, and learn about our social project with AK Bets, featuring Heskey...
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05/06/2024
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Latest Case Studies
Star Sports Creative Direction
Expanding and refining luxury bookmaker advertising materials
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05/06/2024
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Latest Blogs
B2C Diary May 2024
May signals the return of warmer and longer days, heralding the early whispers of summer, and the B2C team certainly...
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04/06/2024
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Square Roots
Square Roots: Jess Bennett
Chelsea, Travelling and Korfball. Get to know one of our recent additions to the Design team!
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29/05/2024
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Latest Case Studies
White Hat Studios PR, Video & Desi...
To create a clear and consistent look and feel for White Hat Studios, as well as raise awareness of the...
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28/05/2024
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Latest Blogs
Politics PR: Acting on the odds in a ke...
Junior Account Manager Ed Culham looks at a few ways of securing coverage of political odds in a range of...
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20/05/2024
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Latest Case Studies
AK Bets The Checkout
Our team produced "The Checkout" series, featuring darts icons Russ Bray, Adrian Lewis, and Stephen Bunting; hosted by Sky Sports...
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17/05/2024
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Square Roots
Square Roots: Sujan Ragunathan
Studying abroad, Films and Videography! Find out what our Junior Videographer Sujan Ragunathan, gets up to in his spare time...
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14/05/2024
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Latest Case Studies
William Hill Creative Activation
A showpiece visual creative activation in Liverpool, to celebrate the Grand National – a race like no other – on...
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13/05/2024
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Newsletters
Newsletter April 2024
Welcome back to your exclusive gateway to the latest updates from our dynamic SITA teams. From B2B award insights to...
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13/05/2024
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Latest Case Studies
Rhino.Bet Partnership Content Series
An eight-part social content series to celebrate Rhino.Bet’s landmark partnership with Dartford FC, displaying the skills and personalities of the...
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10/05/2024
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Latest Blogs
B2C Diary April 2024
Senior Account Director Tom Sweetman takes a look back on a major campaign for SITA’s B2C team last month.
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29/04/2024
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Latest Blogs
Adobe MAX: The Future Is AI
Junior Developer Thomas Deveney recaps on the recent Design team outing to Adobe Max London, In which provided numerous updates...
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23/04/2024
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Latest Case Studies
Kennet Valley Brand and Website
Kennet Valley Thoroughbreds, launched in 1988, is a pioneer of professional racehorse syndication management in the UK. In 2023, there...
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22/04/2024
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Latest Blogs
PR Tips: Know your audience
Senior Account Manager Charlie Robertson shares a few of his PR tips. Having been at Square in the Air for...
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12/04/2024
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Latest Blogs
Mark Armitage joins Square in the Air l...
Former Kindred Group and William Hill executive appointed to establish and drive the agency’s Performance Marketing division
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09/04/2024
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Latest Blogs
B2C Diary March 2024
Account Executive Kitty Waddell wraps up the SITA B2C team’s best bits of work last month.
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21/03/2024
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Latest Blogs
Takeaways from the 2024 Cheltenham Fest...
Senior Account Director Tom Marriott with three quick picks of PR activity at this year’s big Jumps meeting…
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20/03/2024
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Latest Podcasts
Disc Jockeys: #7 Jim Culloty
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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12/03/2024
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Newsletters
Newsletter February 2024
From a captivating streamer event to setting new records in video output, from dynamic stand design activations to the excitement...
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12/03/2024
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Latest Podcasts
Disc Jockeys: #6 Neil Callan
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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05/03/2024
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Latest Blogs
B2C Diary February 2024
February was a busy one for SITA’s B2C team as we produced lots of engaging content for our clients. We...
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05/03/2024
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Latest Podcasts
Disc Jockeys: #5 Mattie Batchelor
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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05/03/2024
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Latest Blogs
PR Tips: Awaken your creativity
“Come with me, and you’ll be, in a world of pure imagination.”
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26/02/2024
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Latest Blogs
Navigating PR: A futuristic outlook
Only a month into 2024, the realm of public relations continues to evolve amidst the backdrop of high-stakes political discourse,...
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26/02/2024
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Latest Podcasts
Disc Jockeys: #4 Peter Scudamore
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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26/02/2024
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Latest Podcasts
Disc Jockeys: #3 Barry Geraghty
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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26/02/2024
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Latest Podcasts
Disc Jockeys: #2 Harry Cobden
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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06/02/2024
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Latest Podcasts
Disc Jockeys: #1 Tom Scudamore
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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02/02/2024
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Newsletters
Newsletter January 2024
In our most recent newsletter, we delve into the dynamic activities across the five SITA departments throughout January. Brace yourself...
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11/01/2024
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Square Roots
Square Roots: Alice Merriman
Editing, travelling and tattoos! Find out what our Video Editor Alice Merriman, gets up to in her spare time…
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11/01/2024
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Latest Case Studies
Fairplay Social Creative
Creating a brand identity for the sports betting start-up Fairplay, to use ready ahead of their 2023 launch. The project...
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05/01/2024
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Latest Blogs
B2C Diary December 2023
December at Square in the Air was filled with festive cheer as well as plenty of hard work across clients...
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13/12/2023
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Latest Blogs
The Best Christmas Campaigns
Junior Account Executive Paddy Crossan has entered into the festive spirit to bring you the best and worst Christmas advertising...
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23/11/2023
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Latest Blogs
Frankie Dettori: A dive into World Pool
Senior Account Director Tom Marriott reviews Square in the Air’s 2023 activity with World Pool, focussing on the use of...
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05/11/2023
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Latest Blogs
B2C Diary November 2023
November was a busy month as ever for the B2C team, with plenty going on both in and outside of...
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01/11/2023
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Latest Blogs
B2C October Diary 2023
It was a month of ‘new’ this October, with the start of a new racing season, the launch of several...
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18/10/2023
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Latest Blogs
The Best NFL London Campaigns
The UK is one of the fastest-growing markets in the world for the NFL, with 14.3 million fans – 20%...
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25/09/2023
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Latest Blogs
The Best Rugby World Cup Campaigns
The Rugby World Cup is one of the biggest events in the sporting calendar, so it is no surprise that...
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03/09/2023
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Latest Blogs
B2C Diary September 2023
September was another busy month at Square in the Air Towers for the B2C team as we worked on a...
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16/08/2023
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Latest Blogs
The Best Tweets Around The World
Junior Account Manager Ed Culham looks at some eye-catching social media stories from around the horse racing world.
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07/08/2023
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Latest Blogs
The Best of Design in August
NFL 23/24, Rugby World Cup and Nikon AI! Read on to find out what projects have inspired our team recently.
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23/07/2023
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Latest Blogs
The Best Womens World Cup Campaigns
The Women’s World Cup may be the biggest women’s sport event on the planet, and the Lionesses may have experienced...
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20/07/2023
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Square Roots
Square Roots: Stewart Darkin
iGaming, Cycling and Spurs! Find out what our Director Stewart Darkin, gets up to in his spare time...
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13/07/2023
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Latest Blogs
The Best Summer Marketing Campaigns
We’re always looking at marketing campaigns in the B2C team; whether to find inspiration or to learn what makes the...
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02/07/2023
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Square Roots
Square Roots: Shaun Frackleton
Sports journalism, Cooking and Snooker! Find out what our Account Manager Shaun Frackleton, gets up to in his spare time...
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22/06/2023
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Square Roots
Square Roots: Nick Tunney
QPR, Cricket and summer walks! Find out what our Account Manager Nick Tunney, gets up to in his spare time...
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19/06/2023
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Square Roots
Square Roots: Thomas Deveney
Charlton Athletic, Horse racing and Websites! Find out what our Junior Developer Thomas Deveney, gets up to in his spare...
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12/06/2023
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Square Roots
Square Roots: Charlie Robertson
Liverpool, Golf and Cricket! Find out what our Senior Account Manager Charlie Robertson, gets up to in his spare time...
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05/06/2023
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Square Roots
Square Roots: Cameron Brown
Flat racing, tattoos and cycling to Newquay! Find out what our Senior Social Media Executive Cameron Brown, gets up to...
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22/05/2023
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Square Roots
Square Roots: Cameron Boyall
Beach BBQs, Cars and Travelling! Find out what our Graphic Designer Cameron Boyall, gets up to in his spare time...
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05/05/2023
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Square Roots
Square Roots: Ben Cleminson
Horse racing, Golf and kicking at the MET LIFE stadium! Find out what our Director Ben Cleminson, gets up to...
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26/04/2023
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Square Roots
Square Roots: Matt Chambers
Baseball, football grounds and delicious food! Find out what our Senior Account Manager Matt Chambers, gets up to in his...
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19/04/2023
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Square Roots
Square Roots: Annette Miller
Sailing, Tennis and Dogs! Find out what our Head of HR Annette Miller, gets up to in her spare time...
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11/04/2023
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Square Roots
Square Roots: Alex Day
Arsenal, winning awards and the south coast of Kent! Find out what our Mid-Weight Brand Designer Alex Day, gets up...
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05/04/2023
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Square Roots
Square Roots: Sam Goodall
Pompey, Rugby and Hong Kong living! Find out what our Senior Account Manager Sam Goodall, gets up to in his...
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30/03/2023
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Square Roots
Square Roots: Richard Bloch
Social Media, Spurs and Poker! Find out what our Director Richard Bloch, gets up to in his spare time...
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20/03/2023
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Square Roots
Square Roots: Hugh Aitchison
Music, work trips and The North! Find out what our in-house Videographer, gets up to in his spare time...
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01/03/2023
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Latest Case Studies
World Pool Worldwide Marketing
A landmark year for promoting World Pool, the planets deepest and most liquid pari-mutuel pools.
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31/01/2023
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Square Roots
Square Roots: Aidan Cliff
Slots, plants and fancy dress. Find out what our Account Manager, Aidan gets up to in his spare time...
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25/01/2023
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Square Roots
Square Roots: Tom Marriott
Rugby, Chelsea and food. Find out what our Senior Account Director, Tom gets up to in her spare time...
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12/01/2023
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Square Roots
Square Roots: Lina Sennevall
True crime, travelling and fitness. Find out what our Senior Account Director, Lina gets up to in her spare time...
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09/01/2023
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Newsletters
Newsletter December 2023
Wishing you a joyful New Year from the SITA team! We trust that everyone relished the festive season. In our...
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04/01/2023
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Square Roots
Square Roots: Ellen Kerbey
She's got a lot going on - a new home and a puppy on the way! Find out more about...
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08/12/2022
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Square Roots
Square Roots: Tom Sweetman
Music, festivals, guitars and gigs. Find out more about our account directors interests below...
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08/11/2022
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Square Roots
Square Roots: Dan Snook
Dan supports the UK's least successful football club as well as following the equally challenging Welsh rugby side.
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08/11/2022
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Square Roots
Square Roots: Robin Hutchison
