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Blogs
Newsletter
Square Roots
Case Studies
Podcasts

07/02/2025
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Latest Blogs
Jake’s Take: Super Bowl 59

With Super Bowl LIX just around the corner, this rematch between the Kansas City Chiefs and the Philadelphia Eagles promises...
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04/02/2025
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Latest Case Studies
GiG Ice Stand Animations

Leading creative and development of GiG’s main screen on their bespoke stand at ICE Barcelona 2025.
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31/01/2025
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Latest Blogs
The Importance of Strategy in Design

Creative Director Ellen Kerbey shares some tips on how tailoring your marketing campaigns to your target audience can set you...
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28/01/2025
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Latest Blogs
Betting and Showbiz

Junior Account Manager Charles Orchard looks into the rise of showbiz betting and how betting markets have become a key...
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17/12/2024
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Latest Blogs
Christmas Marketing Campaigns 2024

Account Executive Paddy Crossan gets into the festive spirit by looking at whether some famous brands have hit the mark...
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04/12/2024
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Latest Blogs
B2C Diary November 2024

Junior Account Executive Ed Imi looks back on some of the Square in the Air B2C team’s best work in...
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08/11/2024
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Latest Blogs
Creative Inspiration

We asked our SITA creatives who or what inspires them on a daily basis and why?
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06/11/2024
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Latest Blogs
B2C Diary October 2024

The days may be growing shorter as autumn settles in, but it was full steam ahead for the B2C team...
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25/10/2024
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Latest Blogs
2:25 Cheltenham | squareintheair.com Ha...

Cheltenham is back and we’re excited to once again be sponsoring at the Showcase Meeting. Whilst our Chairman, Bill Esdaile,...
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22/10/2024
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Latest Blogs
Horses to follow: 2024/25 Jumps season

At SITA we work with some of the biggest names in National Hunt racing, and Account Manager Inigo Grose has...
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07/10/2024
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Latest Blogs
B2C Diary September 2024

Junior Account Executive Jamie Woollen updates on the B2C team’s best bits of work from September.
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03/10/2024
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Latest Case Studies
Tech Vault Brand Identity

The best kept secret in Vermont. Tech Vault provides Data Center Co-location, Cloud Services, Disaster Recovery, Storage, Security, and Consulting...
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19/09/2024
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Latest Blogs
Best bits of horse racing social media

Junior Account Executive Joe Clark picks out some of the best bits of recent horse racing content from across social...
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10/09/2024
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Square Roots
Square Roots: Sophie Norris

Taylor Swift, running and guinea pigs! Find out what our Account Manager Sophie Norris gets up to in her spare...
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06/09/2024
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Latest Blogs
B2C Diary August 2024

Junior Account Manager Ed Culham recaps some of the B2C team’s best bits of work from August.
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19/08/2024
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Latest Case Studies
AK Bets Game Changing

A whirlwind year promoting the most exciting and innovative new sportsbook in the UK & Ireland
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15/08/2024
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Latest Blogs
PR Tips: Understanding what media want

Senior Account Director Tom Sweetman shares a few key PR tips…
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07/08/2024
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Latest Blogs
B2C Diary July 2024

July was a busy month of activity, one where football came home…well sort of, as Senior Account Director Tom Marriott...
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07/08/2024
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Latest Case Studies
Realistic Games PR, Video, streamer and...

To help evolve Realistic’s brand to align with its new game production strategy
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30/07/2024
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Latest Blogs
Square in the Air appoints Ben Cleminso...

Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into...
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19/07/2024
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Latest Blogs
Paris 2024: Best marketing campaigns

Junior Account Executive Paddy Crossan picks out some of the best Paris 2024 marketing campaigns.
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17/07/2024
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Latest Case Studies
Push Gaming Streamer Campaign

The globally prominent provider utilised popular slot streamers to increase brand awareness for its new titles.
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17/07/2024
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Latest Case Studies
HappyHour.io Founder Showcase

The Future of iGaming: HappyHour location video shoots
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11/07/2024
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Square Roots
Square Roots: Lewis Phillips

Marriage, furry friends and Arsenal! Find out what our Senior Account Director Lewis Phillips gets up to in his spare...
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09/07/2024
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Latest Blogs
B2C Diary June 2024

June saw SITA’s B2C team producing content and coverage for a host of different clients, as Senior Account Manager Rob...
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26/06/2024
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Latest Blogs
Three of the best Euros PR campaigns

Account Executive Ed Imi picks out his favourite PR campaigns of this summer’s Euros. In response to the growing Euros-fever...
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19/06/2024
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Latest Case Studies
BetVictor Digital PR

A strong month of Digital PR activity and the building of a rich variety of backlink profiles for sports betting...
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14/06/2024
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Latest Blogs
EURO 2024 Posters

As the 2024 European Championships kick off this weekend, the design team have been exploring some matchday posters for a...
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05/06/2024
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Latest Case Studies
Star Sports Creative Direction

Expanding and refining luxury bookmaker advertising materials
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05/06/2024
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Latest Blogs
B2C Diary May 2024

May signals the return of warmer and longer days, heralding the early whispers of summer, and the B2C team certainly...
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04/06/2024
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Square Roots
Square Roots: Jess Bennett

Chelsea, Travelling and Korfball. Get to know one of our recent additions to the Design team!
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29/05/2024
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Latest Case Studies
White Hat Studios PR, Video & Desi...

To create a clear and consistent look and feel for White Hat Studios, as well as raise awareness of the...
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28/05/2024
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Latest Blogs
Politics PR: Acting on the odds in a ke...

Junior Account Manager Ed Culham looks at a few ways of securing coverage of political odds in a range of...
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20/05/2024
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Latest Case Studies
AK Bets The Checkout

Our team produced "The Checkout" series, featuring darts icons Russ Bray, Adrian Lewis, and Stephen Bunting; hosted by Sky Sports...
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17/05/2024
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Square Roots
Square Roots: Sujan Ragunathan

Studying abroad, Films and Videography! Find out what our Junior Videographer Sujan Ragunathan, gets up to in his spare time...
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14/05/2024
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Latest Case Studies
William Hill Creative Activation

A showpiece visual creative activation in Liverpool, to celebrate the Grand National – a race like no other – on...
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13/05/2024
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Latest Case Studies
Rhino.Bet Partnership Content Series

An eight-part social content series to celebrate Rhino.Bet’s landmark partnership with Dartford FC, displaying the skills and personalities of the...
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10/05/2024
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Latest Blogs
B2C Diary April 2024

Senior Account Director Tom Sweetman takes a look back on a major campaign for SITA’s B2C team last month.
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29/04/2024
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Latest Blogs
Adobe MAX: The Future Is AI

Junior Developer Thomas Deveney recaps on the recent Design team outing to Adobe Max London, In which provided numerous updates...
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23/04/2024
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Latest Case Studies
Kennet Valley Brand and Website

Kennet Valley Thoroughbreds, launched in 1988, is a pioneer of professional racehorse syndication management in the UK. In 2023, there...
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22/04/2024
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Latest Blogs
PR Tips: Know your audience

Senior Account Manager Charlie Robertson shares a few of his PR tips. Having been at Square in the Air for...
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12/04/2024
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Latest Blogs
Mark Armitage joins Square in the Air l...

Former Kindred Group and William Hill executive appointed to establish and drive the agency’s Performance Marketing division
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09/04/2024
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Latest Blogs
B2C Diary March 2024

Account Executive Kitty Waddell wraps up the SITA B2C team’s best bits of work last month.
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21/03/2024
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Latest Blogs
Takeaways from the 2024 Cheltenham Fest...

Senior Account Director Tom Marriott with three quick picks of PR activity at this year’s big Jumps meeting…
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20/03/2024
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Latest Podcasts
Disc Jockeys: #7 Jim Culloty

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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12/03/2024
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Latest Podcasts
Disc Jockeys: #6 Neil Callan

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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05/03/2024
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Latest Blogs
B2C Diary February 2024

February was a busy one for SITA’s B2C team as we produced lots of engaging content for our clients. We...
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05/03/2024
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Latest Podcasts
Disc Jockeys: #5 Mattie Batchelor

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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05/03/2024
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Latest Blogs
PR Tips: Awaken your creativity

“Come with me, and you’ll be, in a world of pure imagination.”
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26/02/2024
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Latest Blogs
Navigating PR: A futuristic outlook

Only a month into 2024, the realm of public relations continues to evolve amidst the backdrop of high-stakes political discourse,...
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26/02/2024
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Latest Podcasts
Disc Jockeys: #4 Peter Scudamore

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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26/02/2024
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Latest Podcasts
Disc Jockeys: #3 Barry Geraghty

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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26/02/2024
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Latest Podcasts
Disc Jockeys: #2 Harry Cobden

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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06/02/2024
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Latest Podcasts
Disc Jockeys: #1 Tom Scudamore

We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
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11/01/2024
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Square Roots
Square Roots: Alice Merriman

Editing, travelling and tattoos! Find out what our Video Editor Alice Merriman, gets up to in her spare time…
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11/01/2024
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Latest Case Studies
Fairplay Social Creative

Creating a brand identity for the sports betting start-up Fairplay, to use ready ahead of their 2023 launch. The project...
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05/01/2024
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Latest Blogs
B2C Diary December 2023

December at Square in the Air was filled with festive cheer as well as plenty of hard work across clients...
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13/12/2023
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Latest Blogs
The Best Christmas Campaigns

Junior Account Executive Paddy Crossan has entered into the festive spirit to bring you the best and worst Christmas advertising...
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23/11/2023
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Latest Blogs
Frankie Dettori: A dive into World Pool

Senior Account Director Tom Marriott reviews Square in the Air’s 2023 activity with World Pool, focussing on the use of...
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05/11/2023
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Latest Blogs
B2C Diary November 2023

November was a busy month as ever for the B2C team, with plenty going on both in and outside of...
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01/11/2023
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Latest Blogs
B2C October Diary 2023

It was a month of ‘new’ this October, with the start of a new racing season, the launch of several...
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18/10/2023
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Latest Blogs
The Best NFL London Campaigns

The UK is one of the fastest-growing markets in the world for the NFL, with 14.3 million fans – 20%...
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25/09/2023
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Latest Blogs
The Best Rugby World Cup Campaigns

The Rugby World Cup is one of the biggest events in the sporting calendar, so it is no surprise that...
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03/09/2023
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Latest Blogs
B2C Diary September 2023

September was another busy month at Square in the Air Towers for the B2C team as we worked on a...
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16/08/2023
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Latest Blogs
The Best Tweets Around The World

Junior Account Manager Ed Culham looks at some eye-catching social media stories from around the horse racing world.
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07/08/2023
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Latest Blogs
The Best of Design in August

NFL 23/24, Rugby World Cup and Nikon AI! Read on to find out what projects have inspired our team recently.
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23/07/2023
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Latest Blogs
The Best Womens World Cup Campaigns

The Women’s World Cup may be the biggest women’s sport event on the planet, and the Lionesses may have experienced...
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20/07/2023
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Square Roots
Square Roots: Stewart Darkin

iGaming, Cycling and Spurs! Find out what our Director Stewart Darkin, gets up to in his spare time...
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13/07/2023
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Latest Blogs
The Best Summer Marketing Campaigns

We’re always looking at marketing campaigns in the B2C team; whether to find inspiration or to learn what makes the...
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02/07/2023
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Square Roots
Square Roots: Shaun Frackleton

Sports journalism, Cooking and Snooker! Find out what our Account Manager Shaun Frackleton, gets up to in his spare time...
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22/06/2023
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Square Roots
Square Roots: Nick Tunney

QPR, Cricket and summer walks! Find out what our Account Manager Nick Tunney, gets up to in his spare time...
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19/06/2023
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Square Roots
Square Roots: Thomas Deveney

Charlton Athletic, Horse racing and Websites! Find out what our Junior Developer Thomas Deveney, gets up to in his spare...
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12/06/2023
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Square Roots
Square Roots: Charlie Robertson

Liverpool, Golf and Cricket! Find out what our Senior Account Manager Charlie Robertson, gets up to in his spare time...
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05/06/2023
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Square Roots
Square Roots: Cameron Brown

Flat racing, tattoos and cycling to Newquay! Find out what our Senior Social Media Executive Cameron Brown, gets up to...
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22/05/2023
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Square Roots
Square Roots: Cameron Boyall

Beach BBQs, Cars and Travelling! Find out what our Graphic Designer Cameron Boyall, gets up to in his spare time...
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05/05/2023
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Square Roots
Square Roots: Ben Cleminson

Horse racing, Golf and kicking at the MET LIFE stadium! Find out what our Director Ben Cleminson, gets up to...
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26/04/2023
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Square Roots
Square Roots: Matt Chambers

Baseball, football grounds and delicious food! Find out what our Senior Account Manager Matt Chambers, gets up to in his...
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19/04/2023
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Square Roots
Square Roots: Annette Miller

Sailing, Tennis and Dogs! Find out what our Head of HR Annette Miller, gets up to in her spare time...
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11/04/2023
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Square Roots
Square Roots: Alex Day

Arsenal, winning awards and the south coast of Kent! Find out what our Mid-Weight Brand Designer Alex Day, gets up...
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05/04/2023
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Square Roots
Square Roots: Sam Goodall

Pompey, Rugby and Hong Kong living! Find out what our Senior Account Manager Sam Goodall, gets up to in his...
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30/03/2023
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Square Roots
Square Roots: Richard Bloch

Social Media, Spurs and Poker! Find out what our Director Richard Bloch, gets up to in his spare time...
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20/03/2023
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Square Roots
Square Roots: Hugh Aitchison

Music, work trips and The North! Find out what our in-house Videographer, gets up to in his spare time...
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01/03/2023
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Latest Case Studies
World Pool Worldwide Marketing

A landmark year for promoting World Pool, the planets deepest and most liquid pari-mutuel pools.
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31/01/2023
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Square Roots
Square Roots: Aidan Cliff

Slots, plants and fancy dress. Find out what our Account Manager, Aidan gets up to in his spare time...
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25/01/2023
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Square Roots
Square Roots: Tom Marriott

Rugby, Chelsea and food. Find out what our Senior Account Director, Tom gets up to in her spare time...
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12/01/2023
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Square Roots
Square Roots: Lina Sennevall

True crime, travelling and fitness. Find out what our Senior Account Director, Lina gets up to in her spare time...
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04/01/2023
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Square Roots
Square Roots: Ellen Kerbey

She's got a lot going on - a new home and a puppy on the way! Find out more about...
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08/12/2022
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Square Roots
Square Roots: Tom Sweetman

Music, festivals, guitars and gigs. Find out more about our account directors interests below...
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08/11/2022
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Square Roots
Square Roots: Dan Snook

Dan supports the UK's least successful football club as well as following the equally challenging Welsh rugby side.
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08/11/2022
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Square Roots
Square Roots: Robin Hutchison
