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B2C Diary November 2023

November was a busy month as ever for the B2C team, with plenty going on both in and outside of the office. Our team have been travelling all over the country to deliver a wide variety of content to our audiences, driving traction, impressions and creating headline-grabbing attention for our ever growing range of clients.

08/09/2024

Lots cooking with Harry Fry

Members of both the B2C and Video teams went down to racehorse trainer Harry Fry’s yard in Dorset for a day’s filming on behalf of Grosvenor Sport.

We came away with a plentiful bank of digital video content to be distributed across the brand’s social media platforms, including a full stable tour, a view from the gallops, a ‘Get to Know Harry’ segment as well as a fun set of quickfire questions and an amusing racecourse ‘geography test’.

It was a grand day out for all involved, and on the back of it we’ve produced some top-quality and highly engaging social posts in the weeks since.

Ever wondered if he's an Oppenheimer or a Barbie person...?

Samantha Fox weighs in on I’m A Celebrity

We conducted a series of interviews with ex-I'm Celeb contestant, former glamour model and singer Samantha Fox on behalf of stocklytics.com to mark the launch of the new series of I'm A Celebrity and ensure the brand gained significant presence amongst the showbiz media pages.

We also teed up interviews with Samantha for the likes of Closer, OK!, Attitude, Daily Star and the Express, where they talked all things I'm A Celeb.

Our foxily crafted press releases secured further coverage among the likes of the Mail Online and The Sun. In total we secured:

- 27: pieces of coverage
- 27: links
- 100%: link rate
- 1.25m: est. coverage views
- 720m: est. reach

Finding the winner of I’m A Celebrity

Later in the month we conducted some eye-opening research into the characteristics and situations of the last 10 years’ I’m A Celebrity…Get Me Out of Here! winners, to discover what – statistically speaking – is the making of a King or Queen of the Jungle.

Armed with our findings, we decided to enter into the psyche of a I’m A Celeb contestant and collaborated with behavioural psychologist Jo Hemmings to help shed light on potential winners and losers. After the first episode, Hemmings analysed the group, condemning some contestants as likely to be voted off early, and identifying the ones who might cause drama, potential winners and budding alliances.

Hemmings warned that Nigel Farage was a ‘ticking time bomb’, an angle that was well-received upon being sent out to press, gaining coverage in the Mirror, the Express, Manchester Evening News and The London Economic.

In total we placed mentions in six national titles, raising awareness of William Hill’s Vegas brand by reaching an audience of 277 million and driving around 1000 engagements.

Chris Barber pointing towards another strong season

On behalf of ThoroughBid, racing’s online auction house, members of the B2C and Video teams went back to Dorset (not far from Harry Fry’s, where we’d been only weeks before) for a morning of filming at Chris Barber’s yard ahead of the new Point-to-Point season.

In between promoting ThoroughBid’s upcoming Christmas Sale, with broadcaster Cornelius Lysaght the face and voice of the campaign, and getting a flavour of how the season might pan out for the young trainer, we felt very fortunate to meet stable star and Aintree Festival Hunters’ Chase winner Famous Clermont.

Lots cooking with Harry Fry

Members of both the B2C and Video teams went down to racehorse trainer Harry Fry’s yard in Dorset for a day’s filming on behalf of Grosvenor Sport.

We came away with a plentiful bank of digital video content to be distributed across the brand’s social media platforms, including a full stable tour, a view from the gallops, a ‘Get to Know Harry’ segment as well as a fun set of quickfire questions and an amusing racecourse ‘geography test’.

It was a grand day out for all involved, and on the back of it we’ve produced some top-quality and highly engaging social posts in the weeks since.

Ever wondered if he's an Oppenheimer or a Barbie person...?

Finding the winner of I’m A Celebrity

Later in the month we conducted some eye-opening research into the characteristics and situations of the last 10 years’ I’m A Celebrity…Get Me Out of Here! winners, to discover what – statistically speaking – is the making of a King or Queen of the Jungle.

Armed with our findings, we decided to enter into the psyche of a I’m A Celeb contestant and collaborated with behavioural psychologist Jo Hemmings to help shed light on potential winners and losers. After the first episode, Hemmings analysed the group, condemning some contestants as likely to be voted off early, and identifying the ones who might cause drama, potential winners and budding alliances.

Hemmings warned that Nigel Farage was a ‘ticking time bomb’, an angle that was well-received upon being sent out to press, gaining coverage in the Mirror, the Express, Manchester Evening News and The London Economic.

In total we placed mentions in six national titles, raising awareness of William Hill’s Vegas brand by reaching an audience of 277 million and driving around 1000 engagements.

Samantha Fox weighs in on I’m A Celebrity

We conducted a series of interviews with ex-I'm Celeb contestant, former glamour model and singer Samantha Fox on behalf of stocklytics.com to mark the launch of the new series of I'm A Celebrity and ensure the brand gained significant presence amongst the showbiz media pages.

We also teed up interviews with Samantha for the likes of Closer, OK!, Attitude, Daily Star and the Express, where they talked all things I'm A Celeb.

Our foxily crafted press releases secured further coverage among the likes of the Mail Online and The Sun. In total we secured:

- 27: pieces of coverage
- 27: links
- 100%: link rate
- 1.25m: est. coverage views
- 720m: est. reach

Chris Barber pointing towards another strong season

On behalf of ThoroughBid, racing’s online auction house, members of the B2C and Video teams went back to Dorset (not far from Harry Fry’s, where we’d been only weeks before) for a morning of filming at Chris Barber’s yard ahead of the new Point-to-Point season.

In between promoting ThoroughBid’s upcoming Christmas Sale, with broadcaster Cornelius Lysaght the face and voice of the campaign, and getting a flavour of how the season might pan out for the young trainer, we felt very fortunate to meet stable star and Aintree Festival Hunters’ Chase winner Famous Clermont.

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