hello@squareintheair.com

OUR TEAM OF 50 INDUSTRY EXPERTS

Management B2B B2C Design Social Video Performance Marketing HR
Management
B2B
B2C
Design
Social
Video
Performance Marketing
HR
MANAGEMENT
Bill Esdaile
Founder and Chairman
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Bill Esdaile

Title: Founder and Chairman
Team: Arsenal
Hometown: Hampshire

Bill has three kids, three dogs and one ageing racehorse. He set up Square in the Air back in 2006 and has loved every step of the journey so far.

Ben Cleminson
Chief Executive Officer
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Ben Cleminson

Title: Chief Executive Officer
Team: Manchester City, Celtic, Boston Celtics & San Franciso 49ers
Hometown: Manchester

The first person to join Bill at Square in the Air way back in 2007, Ben is a huge sports fan, in particular horse racing, football, basketball, American football and golf. Although his marathon days are now behind him, he remains a keen runner and has a passion for cooking, travel, music and karaoke.

Ollie Drew
Chief Operating Officer
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Ollie Drew

Title: Chief Operating Officer
Team: Spurs
Hometown: London

A long-suffering Tottenham supporter, Ollie enjoys a kickabout when he can. He keeps fit(ish) running around parks and after his kids.

Robin Hutchison
Chief Commercial Officer
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Robin Hutchison

Title: Chief Commercial Officer
Team: Derbyshire County Cricket
Hometown: Derby

Robin is mostly at home in the countryside walking his dog, foraging for mushrooms or birdwatching. He is always on hand to bore his colleagues with anecdotes about the Second World War, occasionally escaping his obsession to enjoy a real ale, a good dram of whisky, or a few overs of cricket.

Stewart Darkin
Director
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Stewart Darkin

Title: Director
Team: Spurs
Hometown: Manchester

A southerner living ‘up north’ for 20 years, Stewart insists his Mancunian kids support Spurs and, in exchange, spends much of his time ferrying them back and forth to various sporting and social engagements. Stewart loves to be outside, whether that is walking his dogs or cycling the local lanes and canals.

Mark Armitage
Director
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Mark Armitage

Title: Director
Team: Aston Villa
Hometown: London

A man of diverse interests, outside of the office you’re equally likely to find Mark on the yoga mat as at the poker table.

He is also a culture vulture who enjoys attending concerts and making the most of London’s arts scene.

B2B
Lewis Phillips
B2B Director
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Lewis Phillips

Title: B2B Director
Team: Norwich City
Hometown: Norwich

Lewis spends most of his time looking after the cute yet mischievous kitten duo of Gus and Mavis, who have been known to gate crash work video calls. Alongside trips to North London to see The Arsenal, Lewis is attempting to prove that Norwich has a pub for each day of the year.

Lina Sennevall
B2B Director
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Lina Sennevall

Title: B2B Director
Team: Just want both teams to have fun
Hometown: London

With an unhealthy obsession of true crime, Lina spends most of her spare time watching documentaries or listening to podcasts if she is not exploring London and quality checking its pubs. When given the opportunity, Lina also loves to jump on a plane to explore the corners of the world.

Matt Chambers
Senior Account Manager
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Matt Chambers

Title: Senior Account Manager
Team: Bradford City
Hometown: Huddersfield

Matt loves a game of eight-ball pool and is a keen player in two local leagues in an area where the game has a thriving local scene, including professionals from the Ultimate Pool circuit.

He also bought a dartboard for his home office, but Luke Littler has nothing to worry about on that front. On the more active sporting front, he has been known to take part in local 10k races, recording a set of very average times.

City breaks are Matt’s idea of fun, with Seville being a recent highlight. He’s also a keen cook when time allows and is a big advocate of the sous vide method.

Sam Goodall
Senior Account Manager
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Sam Goodall

Title: Senior Account Manager
Team: Portsmouth FC
Hometown: Portsmouth

Sam’s a big lover of sport, travel, and terrible music. From regular trips to Fratton Park to see his beloved Portsmouth, to long weekends in cheap European cities, there’s a lot of sitting on trains and planes!

If it’s not going to football, Sam gets his sport fix by consuming nearly everything under the sun. From rugby to NFL to baseball, he watches too much of it, and isn’t averse to a cheeky wager on every game as well.


Unfortunately in his role as office DJ, Sam also exposes the team to his peculiar loves of country, Year 2000s pop, and house music – not all of which is welcome at 9am on a Monday!

Dan Snook
Senior Account Manager
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Dan Snook

Title: Senior Account Manager
Team: Oldham Athletic
Hometown: Rochdale

Nearly the oldest person at SITA, not that you’d guess from his sense of humour, Dan’s lustrous oversupply of grey hair stems from his commitment to the UK’s least successful football club.

Enjoys tinkering in the kitchen where chilli and garlic get added to almost everything. When he’s not doing that, he enjoys drinking responsibly, occasionally immersing himself in his PS5 or rolling his eyes as Latics concede yet another goal. Also trying to reignite a tolerance for running. Not going well.

“World-class” singer after two pints and voice of ten men always.

Sam Gascoyne
Affiliate PR Manager
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Sam Gascoyne

Title: Affiliate PR Manager
Team: Derby County
Hometown: Derby

Part of Square in the Air’s proud Derbyshire contingent, Sam is the B2B team’s eyes and ears when it comes to the world of iGaming affiliation. When not at work he’s being disappointed by the (un)holy trinity of Derby County, Nottingham Panthers and the Mercedes F1 team.

Outside of watching sports, Sam enjoys collecting rare sports and music memorabilia, building Lego sets and walking his Spaniel Ozzy (named after the heavy metal legend). If that wasn’t enough to keep him busy, he’s currently writing a book on the growth of the World Wide Web and internet culture in the 2000s.

Aidan Cliff
Influencer Manager (B2B)
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Aidan Cliff

Title: Influencer Manager (B2B)
Team: Manchester United
Hometown: Manchester

Owner of over 40 houseplants and an infinite amount of dead ones, our green-fingered “expert” Aidan spends his time adventuring the road less travelled, getting lost and collecting huge roaming charges following google maps to get home.

Sophie Norris
Account Manager
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Sophie Norris

Title: Account Manager
Team: The Lionesses
Hometown: Manchester

Sophie is a member of her local running club - and not just because the finish line is at the pub! When she isn't lacing up for her latest race, she's usually found plotting a last-minute trip, desperately trying to revive her house plants or dining at Manchester's many restaurants.

Jake Rolfe
Account Manager
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Jake Rolfe

Title: Account Manager
Team: Manchester United
Hometown: London

A lifelong United fan, Jake too often lets 11 men in red running after a ball determine his mood. When not watching football, he can be found lacing up the boots for his local side - he'll be happy to tell you in extreme detail (visuals included) about his goal that decided the 2023/24 league title. Aside from sport, he loves to travel and is partial to trialling the local lager - for cultural reasons, obviously.

Isabella Aslam
Account Manager
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Isabella Aslam

Title: Account Manager
Team: Goldie!
Hometown: Bristol

Isabella grew up in Bristol, where her love for music, especially drum and bass and jungle, was inspired by the city’s rave culture and creative energy.

These days, she’s traded late nights for arts and crafts sessions and soft play dates with her daughter, exploring the outdoors, spending weekends in the Cotswolds, and cherishing quality time with family above all else.

Isabella has a keen eye for style and is a self-proclaimed hoarder of beautiful summer dresses (though she much prefers the term collector).

Isabella loves to read and enjoys a great book and an even greater glass of wine, especially a chilled Whispering Angel, ideally enjoyed in the sunshine.

Desi Torres Diaz
Account Manager
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Desi Torres Diaz

Title: Account Manager
Team: Real Madrid
Hometown: Barcelona

Desi is a travel lover, bookworm, and Real Madrid fan who enjoys soaking up the sun with a glass of wine on a Spanish terrace. Always seeking new adventures, from exploring different countries to catching live concerts, she values quality time with family and friends above all.

Lewis Murray
Senior Account Exec
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Lewis Murray

Title: Senior Account Exec
Team: Hibernian
Hometown: Edinburgh

Born and raised in Scotland, Lewis is a huge sports fan who spent four years in the US on a football scholarship while studying for his degree. He now spends his days playing 5-a-side, going to the gym, travelling and enjoying the occasional Guinness.

Jasmine Jones
Senior Account Executive
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Jasmine Jones

Title: Senior Account Executive
Team: Liverpool
Hometown: Basingstoke

Jas is a big lover of 70s music with an embarrassingly expensive vinyl collection to show for it, a die-hard Charles Leclerc fan and a bottomless brunch connoisseur.

When she’s not taste testing some weird and wonderful cocktail you'll find her cheering on Wales as they inevitably lose in both Rugby and Football, or playing hockey for her local Hampshire team.

Eli Haidari
Account Executive
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Eli Haidari

Title: Account Executive
Team: Arsenal
Hometown: London

As a devout Gooner, Eli Haidari is certain that it is finally Arsenal’s year, surely? Aside from footy, he is a passionate tennis, boxing and MMA fan. Leaving the world of sport behind, you can find him on Hampstead Heath or trying out the many eateries and pubs/bars London has to offer as well as its music scene.

B2C
Tom Marriott
PR Director
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Tom Marriott

Title: PR Director
Team: Chelsea
Hometown: Farnham

8+ years working in PR, Tom focusses on campaigns for clients in horse racing and sports betting.

Won the 2002 Surrey Schools Quiz Championship at the age of 11. Supports Chelsea, plays rugby and enjoys cooking, visiting every corner of Spain and trail running.

Tom Sweetman
PR Director
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Tom Sweetman

Title: PR Director
Team: Arsenal
Hometown: London

A former sports journalist, Tom has a huge passion for all things sport, particularly football - and even more specifically, Arsenal. Also a massive music fan, if he's not watching sport, he's listening to music. And if he's not listening to music, he's watching sport. Usually in that order.

Rob Ellis
Senior Account Manager
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Rob Ellis

Title: Senior Account Manager
Team: Sheffield Wednesday
Hometown: York

Rob is a proud Yorkshireman who has spent the last decade working in the sports media sector, with a love of football, cricket, tennis, golf and plenty more!

To distract from the stresses of supporting Sheffield Wednesday, Rob can also be found enjoying films, as well as live music, theatre and comedy in his spare time, as well as seeking out good restaurants to make up for his shortcomings in the kitchen.

Ed Culham
Account Manager
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Ed Culham

Title: Account Manager
Team: Scotland
Hometown: Scotland

A dedicated follower of racing with a particular love of northern jumps courses. He enjoys walking in wild places and making a racket playing drums.

Inigo Grose
Account Manager
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Inigo Grose

Title: Account Manager
Team: Spurs
Hometown: London

Inigo is a huge sports fan, particularly horse racing, football, golf, squash and real tennis (yes, ‘real’ tennis). When he’s not on the squash court, he’s trying to find the next Cheltenham winner, sampling Italian cuisine, listening to music and wondering how long he’ll have to wait for another Spurs trophy.

Oliver Cook
Content Manager
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Oliver Cook

Title: Content Manager
Team: Chelsea
Hometown: Greenwich

A Chelsea devotee – Oliver can always be found on the weekends staying up to watch the Lakers, the Giants (it's our year) and MMA.

Charles Orchard
Junior Account Manager
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Charles Orchard

Title: Junior Account Manager
Team: Chelsea
Hometown: Chiswick

Charles is an avid Chelsea fan and will offer you his contentious football opinions at any moment, often when unasked. If he’s not shouting [encouragement] from the Matthew Harding Stand, he’s probably obsessing over a trivial cricket match in a distant part of the world or barking orders at his five-a-side teammates.

Paddy Crossan
Account Executive
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Paddy Crossan

Title: Account Executive
Team: Chelsea & Castleford Tigers
Hometown: Epsom

Paddy’s passion lies in almost every sport, whether it be playing, watching, or PRing it! He is an avid Chelsea and Castleford Tigers fan and has played football and cricket for as long he can remember. He is also keen runner and golfer (though his handicap might suggest otherwise).

He enjoys going on long runs around the Surrey countryside, followed by a well-poured pint of Guinness. His favourite sporting events to attend include Chelsea and Castleford Tigers matches, as well as the Epsom Derby, with the Cheltenham Festival next on his list!

Edward Imi
Account Executive
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Edward Imi

Title: Account Executive
Team: Liverpool
Hometown: West London

Idolising Stevie G and AP McCoy, Ed grew up with ambitions of becoming both a footballer and a jockey ... until he found his dream job in the B2C team! Ed spends the majority of his time watching or playing sport, primarily squeezing in as much golf as possible, his current record sitting at 180 holes in 5 days with a best (and uncharacteristic) round of 8 over par.

Aside from sport, Ed likes to give time to his other passions; food, art, and music. Having studied Italian at university with a year living in both Florence and Rome, the most important thing he learnt was how to make the perfect carbonara.

Joe Clark
Account Executive
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Joe Clark

Title: Account Executive
Team: Man I Love Fulham
Hometown: Epsom

Joe, a sports fanatic from Epsom, has been passionate about horse racing and football since childhood. Growing up near Epsom Downs, he spent a lot of time nurturing his passion for racing - working at a local stable. When he's not at Craven Cottage or a racecourse, you'll likely find him on the golf course – with a beer.

Design
Ellen Kerbey
Creative Director
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Ellen Kerbey

Title: Creative Director
Team: Seattle Seahawks
Hometown: Cambridge

Ellen’s obsessed with dogs. Last year she finally got herself a puppy and it’s all she talks about. You might even get to meet him during a Teams meeting if you’re lucky!

She grew up playing football and is currently representing her local club Mundford FC, as their leading play-maker. She dabbles in many other sports though including golf, cricket and skiing.

Her yearly trips to Vegas are a staple in her calendar, where she spends every minute of her trip either watching NFL, playing poker or throwing dice.

Alex Day
Senior Brand Designer
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Alex Day

Title: Senior Brand Designer
Team: Arsenal
Hometown: Deal, Kent

Born and bred on the South Coast of Kent, Alex is no stranger to his locally brewed beers, particularly the Whitstable Pale Ale. When he’s not supporting his boyhood club Arsenal, you’ll find him ticking off some of the UK’s top racecourses such as Cheltenham, Ascot and Lingfield.

As an avid stand-up comedy fan, he’s seen some of the UK’s best acts (in his opinion) including Peter Kay, Jimmy Carr, Paul Smith, Micky Flanagan and John Bishop. Next on the list… Romesh Ranganathan.

Gurdain Bharj
Senior Multimedia Designer
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Gurdain Bharj

Title: Senior Multimedia Designer
Team: Arsenal
Hometown: Harrow

You can catch Gurdain on a cycling trail or camera in hand capturing life’s moments. His weekends consist of Arsenal, F1 and supporting his Sunday League team Harrow Hive – Up The Hive! Aside from design work he enjoys reading about almost anything, as well creating and listening to music.

Thomas Deveney
Web Developer
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Thomas Deveney

Title: Web Developer
Team: Charlton Athletic
Hometown: South East London

SITA’s only in house Web Developer, Charlton Athletic supporter, and burger sauce connoisseur. Tom dreams of Charlton’s return to the prem but is facing the reality of League One.

Tom is passionate about Horse racing and in particular horses such as Galopin des champs and An epic song. if you ask him for a tip, he’ll mostly likely tell you he has a banker for you, that eventually finishes nowhere.

Tom also enjoys playing football at an average level, sourcing oasis bootleg vinyl’s to add to his collection, and going to Greece for some mythos and pork gyros.

Armen Olivar
Graphic Designer
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Armen Olivar

Title: Graphic Designer
Team: Golden State Warriors
Hometown: Bexley

In every sports marketing company, there is always that one basketball person. In SITA, Armen is that person. He is a dedicated Golden State Warrior fan and spends most of his weekend playing basketball with his team based in East London. Apart from this, he also enjoys watching boxing, UFC and F1. He is determined and hopeful that someday he will become a SITA go-karting champion. But basing from his last performance, there is still some work to be done.

Jess Bennett
Graphic Designer
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Jess Bennett

Title: Graphic Designer
Team: Chelsea Women
Hometown: Sutton

Jess has a passion for women's sports and in particular women's football. She can be found at all of Chelsea Women's home games and as many away games as she can get to.

Jess played Korfball for 14 years in which she represented England at various youth age groups and played in multiple World Cups and European tournaments.

Aside from sport, Jess also enjoys going out for food and cooking at home as well as live music and theatre. She also has quite an impressive LEGO collection.

Jamie Chitson
Junior Graphic Designer
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Jamie Chitson

Title: Junior Graphic Designer
Team: Newcastle United
Hometown: Aldershot

A Southern Geordie, Jamie spends most of his time immersed in football. A dedicated Newcastle United season ticket holder, he travels home and away to support the team. Despite a 0-0 draw, his favourite away day so far has been a trip to the iconic San Siro in the Champions League. Jamie also loves following football abroad, with Valencia and Werder Bremen as his Spanish and German teams of choice.

Beyond football, Jamie is a passionate cinema-goer. He has travelled across the UK to watch classic films and re-releases of his favourite franchise, Star Wars, including a memorable screening with a live orchestra. A keen film enthusiast, Jamie is always rating movies and curating an extensive list of favourites. If you're ever stuck for a great film recommendation, he's definitely the man to ask!

Social
Adam Russell
Senior Account Director
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Adam Russell

Title: Senior Account Director
Team: Bolton Wanderers
Hometown: Bolton

He's obsessed with all things sport. If someone's throwing it, kicking it or racing it, he's probably watching it. As Northern as a chip barm.

Cameron Brown
Account Manager
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Cameron Brown

Title: Account Manager
Team: Arsenal
Hometown: Wokingham

Cam spends a lot of time watching football, horse racing, baseball and F1. He’s also a keen darts player, with some saying that he’s the greatest darting talent in Wokingham. He’s a firm believer that Fosters is a decent pint and that Carl Jenkinson deserved so much more from football.

Phil Webster
Junior Account Manager
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Phil Webster

Title: Junior Account Manager
Team: Oxford United
Hometown: Oxford

Phil spends his weekends running, walking his dogs and watching Oxford United struggling in League One. Phil’s notorious for bringing the dullest lunches and snacks into the office, but is trying to sharpen his cooking skills.

Knyahn McLeod
Social Media Executive
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Knyahn McLeod

Title: Social Media Executive
Team: Manchester United
Hometown: London

Manchester United fan living in London… Kennington Red like Jadon Sancho. Would have been a professional football but my knee started acting up when I was born! Love a cheeky Hennessy and Apple juice if anyone’s buying drinks!

Sienna Parrish
Social Media Executive
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Sienna Parrish

Title: Social Media Executive
Team: Liverpool
Hometown: Telford

Sienna grew up playing football and watching Liverpool FC. She enjoys visiting her family in the Midlands and Wales as well as catching up with friends in the City.

Morgan Harvey
Account Executive
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Morgan Harvey

Title: Account Executive
Team: Arsenal
Hometown: Welwyn Garden City

Could have been a professional table tennis player but opted for Fifa Esports career (failed) - Arsenal home & sometimes away.

Ross Daggett
Junior Account Executive
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Ross Daggett

Title: Junior Account Executive
Team: West Ham United
Hometown: Leighton Buzzard

The former 30 goal a season striker is a long-suffering West Ham fan who enjoys going to the gym and travelling to new places.

He is a self-proclaimed expert in Geography trivia, splitting the G, and riding his bike with no handle-bars.

Video
Ellie Lynch
Senior Videographer
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Ellie Lynch

Title: Senior Videographer
Team: Manchester City
Hometown: Derbyshire

Ellie is a little bit chaotic by nature. In her spare time, she travels here, there, and everywhere. Her spare time is mainly spent diving into her interests which include historic conflict, art films, or philosophy. Bringing some calmness to her life, most Sundays you can find Ellie hiking in the Peak District.

Hugh Aitchison
Videographer
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Hugh Aitchison

Title: Videographer
Team: Manchester United
Hometown: Manchester

In an Indiepop band as the vocalist. On a weekend you will find me either watching a DJ or at a gig, making music in the studio, or in the pub ideally watching some footy - on a really good weekend, all of the above. Favourite director Christopher Nolan.

Alice Merriman
Editor
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Alice Merriman

Title: Editor
Team: Oxford United
Hometown: Oxford

Alice has the travelling bug and wants to visit as many countries as possible in her life - 16 down, a lot to go. Thailand was her favourite place she’s been to so far but thinks NYC and the northern lights in Iceland may just top that.

She holds memories on her arms in the form of tattoos - with over 25 random line drawings, her favourite currently being her heart-spotted leopard, but it changes every day.

Alice also loves live music and often finds herself at a local mid-week gig or over in London watching some of the big names.

Georgia Lynch
Production Manager
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Georgia Lynch

Title: Production Manager
Team: Manchester City
Hometown: Glossop

Georgia is a TV buff and in her spare time loves to kick back, relax, and get stuck into a good series; Handmaid's Tale, Blackbird, and Prison Break being her top three.

When she gets the opportunity, Georgia jumps at the chance to hop on a plane and explore new places. Last year, she ticked off Rome, Barcelona, and Malta!

She also likes to get her serotonin levels up by surrounding herself with nature, whether it's for an uphill hike, scenic walk, or a run.

Performance Marketing
Hassan Mohammed
Senior Account Manager
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Hassan Mohammed

Title: Senior Account Manager
Team: Chelsea
Hometown: Hillingdon, London

Hassan enjoys watching Chelsea, binging TV shows and playing 7 a side football. He loves travelling and spends his spare time discovering new music on Spotify.

HR
Annette Miller
Head of HR
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Annette Miller

Title: Head of HR
Team: GB
Hometown: Hartley Wintney

Annette’s main hobby is thinking about her next adventure. She spends a ridiculous amount of time watching travel programmes and considering her next challenge. Having completed the last section of the Camino di Santiago in northern Spain last year, she is now planning to hike the WW2 escape route (the Comet Line) from France to Spain via the Pyrenees.

At home she is rarely without her dog and usually found trying to keep up with her either walking or running. Other regular interests include tennis, cold water swimming and the beach or sea in any weather.

Get in touch
to find out more!

hello@squareintheair.com



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