OUR TEAM OF 49 INDUSTRY EXPERTS

MANAGEMENT
Bill Esdaile
Managing Director
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Bill Esdaile

Title: Managing Director
Team: Arsenal
Hometown: Hampshire

Bill has three kids, three dogs and one ageing racehorse. He set up Square in the Air back in 2006 and has loved every step of the journey so far.

Ben Cleminson
Director
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Ben Cleminson

Title: Director
Team: Manchester City, Celtic, Boston Celtics & San Franciso 49ers
Hometown: Manchester

The first person to join Bill at Square in the Air way back in 2007, Ben is a huge sports fan, in particular horse racing, football, basketball, American football and golf. Although his marathon days are now behind him, he remains a keen runner and has a passion for cooking, travel, music and karaoke.

Robin Hutchison
Director
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Robin Hutchison

Title: Director
Team: Derbyshire County Cricket
Hometown: Derby

Robin is mostly at home in the countryside walking his dog, foraging for mushrooms or birdwatching. He is always on hand to bore his colleagues with anecdotes about the Second World War, occasionally escaping his obsession to enjoy a real ale, a good dram of whisky, or a few overs of cricket.

Richard Bloch
Director
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Richard Bloch

Title: Director
Team: Spurs
Hometown: London

A long suffering Spurs fan. When he’s not watching videos on TikTok or YouTube you can find him cooking up a storm in the kitchen.

Stewart Darkin
Director
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Stewart Darkin

Title: Director
Team: Spurs
Hometown: Manchester

A southerner living ‘up north’ for 20 years, Stewart insists his Mancunian kids support Spurs and, in exchange, spends much of his time ferrying them back and forth to various sporting and social engagements. Stewart loves to be outside, whether that is walking his dogs or cycling the local lanes and canals.

Ollie Drew
Director
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Ollie Drew

Title: Director
Team: Spurs
Hometown: London

A long-suffering Tottenham supporter, Ollie enjoys a kickabout when he can. He keeps fit(ish) running around parks and after his kids.

Mark Armitage
Director
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Mark Armitage

Title: Director
Team: Aston Villa
Hometown: London

A man of diverse interests, outside of the office you’re equally likely to find Mark on the yoga mat as at the poker table.

He is also a culture vulture who enjoys attending concerts and making the most of London’s arts scene.

B2B
Lewis Phillips
Senior Account Director
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Lewis Phillips

Title: Senior Account Director
Team: Norwich City
Hometown: Norwich

Lewis spends most of his time looking after the cute yet mischievous kitten duo of Gus and Mavis, who have been known to gate crash work video calls. Alongside trips to North London to see The Arsenal, Lewis is attempting to prove that Norwich has a pub for each day of the year.

Lina Sennevall
Senior Account Director
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Lina Sennevall

Title: Senior Account Director
Team: Just want both teams to have fun
Hometown: London

With an unhealthy obsession of true crime, Lina spends most of her spare time watching documentaries or listening to podcasts if she is not exploring London and quality checking its pubs. When given the opportunity, Lina also loves to jump on a plane to explore the corners of the world.

Matt Chambers
Senior Account Manager
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Matt Chambers

Title: Senior Account Manager
Team: Bradford City
Hometown: Huddersfield

Matt loves a game of eight-ball pool and is a keen player in two local leagues in an area where the game has a thriving local scene, including professionals from the Ultimate Pool circuit.

He also bought a dartboard for his home office, but Luke Littler has nothing to worry about on that front. On the more active sporting front, he has been known to take part in local 10k races, recording a set of very average times.

City breaks are Matt’s idea of fun, with Seville being a recent highlight. He’s also a keen cook when time allows and is a big advocate of the sous vide method.

Sam Goodall
Senior Account Manager
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Sam Goodall

Title: Senior Account Manager
Team: Portsmouth FC
Hometown: Portsmouth

Sam’s a big lover of sport, travel, and terrible music. From regular trips to Fratton Park to see his beloved Portsmouth, to long weekends in cheap European cities, there’s a lot of sitting on trains and planes!

If it’s not going to football, Sam gets his sport fix by consuming nearly everything under the sun. From rugby to NFL to baseball, he watches too much of it, and isn’t averse to a cheeky wager on every game as well.


Unfortunately in his role as office DJ, Sam also exposes the team to his peculiar loves of country, Year 2000s pop, and house music – not all of which is welcome at 9am on a Monday!

Dan Snook
Senior Account Manager
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Dan Snook

Title: Senior Account Manager
Team: Oldham Athletic
Hometown: Rochdale

Nearly the oldest person at SITA, not that you’d guess from his sense of humour, Dan’s lustrous oversupply of grey hair stems from his commitment to the UK’s least successful football club.

Enjoys tinkering in the kitchen where chilli and garlic get added to almost everything. When he’s not doing that, he enjoys drinking responsibly, occasionally immersing himself in his PS5 or rolling his eyes as Latics concede yet another goal. Also trying to reignite a tolerance for running. Not going well.

“World-class” singer after two pints and voice of ten men always.

Aidan Cliff
Account Manager
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Aidan Cliff

Title: Account Manager
Team: Manchester United
Hometown: Manchester

Owner of over 40 houseplants and an infinite amount of dead ones, our green-fingered “expert” Aidan spends his time adventuring the road less travelled, getting lost and collecting huge roaming charges following google maps to get home.

Sam Gascoyne
Account Manager
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Sam Gascoyne

Title: Account Manager
Team: Derby County
Hometown: Derby

Part of Square in the Air’s proud Derbyshire contingent, Sam is the B2B team’s eyes and ears when it comes to the world of iGaming affiliation. When not at work he’s being disappointed by the (un)holy trinity of Derby County, Nottingham Panthers and the Mercedes F1 team.

Outside of watching sports, Sam enjoys collecting rare sports and music memorabilia, building Lego sets and walking his Spaniel Ozzy (named after the heavy metal legend). If that wasn’t enough to keep him busy, he’s currently writing a book on the growth of the World Wide Web and internet culture in the 2000s.

Nick Tunney
Account Manager
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Nick Tunney

Title: Account Manager
Team: QPR
Hometown: Ruislip

An avid QPR fan, Nick is a self-confessed sports nut who loves a round of golf or two from time to time. He also supports his wife's rugby team, Harlequins, and loves going for walks in the countryside with a pit stop at a pub or 5 along the way!

Shaun Frackleton
Account Manager
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Shaun Frackleton

Title: Account Manager
Team: Manchester United
Hometown: London

Shaun spends most of his time cooking, eating chocolate, watching TV and eating more chocolate. When he’s not doing that, he can be found snoozing on his sofa listening to a podcast.

Sophie Norris
Account Manager
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Sophie Norris

Title: Account Manager
Team: The Lionesses
Hometown: Manchester

Sophie is a member of her local running club - and not just because the finish line is at the pub! When she isn't lacing up for her latest race, she's usually found plotting a last-minute trip, desperately trying to revive her house plants or dining at Manchester's many restaurants.

Lewis Murray
Senior Account Exec
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Lewis Murray

Title: Senior Account Exec
Team: Hibernian
Hometown: Edinburgh

Born and raised in Scotland, Lewis is a huge sports fan who spent four years in the US on a football scholarship while studying for his degree. He now spends his days playing 5-a-side, going to the gym, travelling and enjoying the occasional Guinness.

Conor Doherty
Account Exec
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Conor Doherty

Title: Account Exec
Team: Kerry GAA
Hometown: Kerry, Ireland

Conor enjoys walking his two dogs on the beaches of Ireland and is a frequent viewer of horror films and ruining the experience for other viewers by figuring out who the killer is within the first 10 minutes. In his spare time, he can be found running, sea swimming (the colder the better) and then bragging about it.

B2C
Tom Marriott
Senior Account Director
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Tom Marriott

Title: Senior Account Director
Team: Chelsea
Hometown: Farnham

8+ years working in PR, Tom focusses on campaigns for clients in horse racing and sports betting.

Won the 2002 Surrey Schools Quiz Championship at the age of 11. Supports Chelsea, plays rugby and enjoys cooking, visiting every corner of Spain and trail running.

Tom Sweetman
Senior Account Director
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Tom Sweetman

Title: Senior Account Director
Team: Arsenal
Hometown: London

A former sports journalist, Tom has a huge passion for all things sport, particularly football - and even more specifically, Arsenal. Also a massive music fan, if he's not watching sport, he's listening to music. And if he's not listening to music, he's watching sport. Usually in that order.

James Hartnett
Senior Account Director
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James Hartnett

Title: Senior Account Director
Team: Spurs
Hometown: East London

A former journalist who made the switch to PR in his early twenties after losing signal interviewing Joe Hart. James leads on developing new creative opportunities and out-of-the-box thinking for our broad client base. James is an avid cyclist, amateur tennis player, hiker, and pessimistic (realistic) Spurs fan. Owner to a two-year-old Westie who sensibly sleeps or drags James on mountain expeditions whenever Spurs are on the telly.

Ed Culham
Junior Account Manager
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Ed Culham

Title: Junior Account Manager
Team: Scotland
Hometown: Scotland

A dedicated follower of racing with a particular love of northern jumps courses. He enjoys walking in wild places and making a racket playing drums.

Oliver Cook
Senior Account Executive
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Oliver Cook

Title: Senior Account Executive
Team: Chelsea
Hometown: Greenwich

A Chelsea devotee – Oliver can always be found on the weekends staying up to watch the Lakers, the Giants (it's our year) and MMA.

Charles Orchard
Senior Account Executive
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Charles Orchard

Title: Senior Account Executive
Team: Chelsea
Hometown: Chiswick

Charles is an avid Chelsea fan and will offer you his contentious football opinions at any moment, often when unasked. If he’s not shouting [encouragement] from the Matthew Harding Stand, he’s probably obsessing over a trivial cricket match in a distant part of the world or barking orders at his five-a-side teammates.

Kitty Waddell
Account Executive
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Kitty Waddell

Title: Account Executive
Team: Newcastle
Hometown: Newcastle

A racehorse fanatic, Kitty first cultivated her interest in racing working for trainers in Lambourn (Valley Of The Racehorse). Now city based, she’s normally found exploring the live music scene, studying the form ahead of the weekend’s big meeting, driving the length and breadth of the country to her favourite racecourses, or getting back in the saddle.

Paddy Crossan
Account Executive
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Paddy Crossan

Title: Account Executive
Team: Chelsea & Castleford Tigers
Hometown: Epsom

Paddy’s passion lies in almost every sport, whether it be playing, watching, or PRing it! He is an avid Chelsea and Castleford Tigers fan and has played football and cricket for as long he can remember. He is also keen runner and golfer (though his handicap might suggest otherwise).

He enjoys going on long runs around the Surrey countryside, followed by a well-poured pint of Guinness. His favourite sporting events to attend include Chelsea and Castleford Tigers matches, as well as the Epsom Derby, with the Cheltenham Festival next on his list!

Edward Imi
Account Executive
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Edward Imi

Title: Account Executive
Team: Liverpool
Hometown: West London

Idolising Stevie G and AP McCoy, Ed grew up with ambitions of becoming both a footballer and a jockey ... until he found his dream job in the B2C team! Ed spends the majority of his time watching or playing sport, primarily squeezing in as much golf as possible, his current record sitting at 180 holes in 5 days with a best (and uncharacteristic) round of 8 over par.

Aside from sport, Ed likes to give time to his other passions; food, art, and music. Having studied Italian at university with a year living in both Florence and Rome, the most important thing he learnt was how to make the perfect carbonara.

Design
Richard White
Design Director
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Richard White

Title: Design Director
Team: Spurs
Hometown: Sevenoaks

Rich swims, bikes and runs to the best of his ability and loves boring people talking about it! He’s a frequent park runner, Strava segment chaser and a Zwift racer

Ellen Kerbey
Creative Director
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Ellen Kerbey

Title: Creative Director
Team: Seattle Seahawks
Hometown: Cambridge

Ellen’s obsessed with dogs. Last year she finally got herself a puppy and it’s all she talks about. You might even get to meet him during a Teams meeting if you’re lucky!

She grew up playing football and is currently representing her local club Mundford FC, as their leading play-maker. She dabbles in many other sports though including golf, cricket and skiing.

Her yearly trips to Vegas are a staple in her calendar, where she spends every minute of her trip either watching NFL, playing poker or throwing dice.

Alex Day
Mid-weight Brand Designer
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Alex Day

Title: Mid-weight Brand Designer
Team: Arsenal
Hometown: Deal, Kent

Born and bred on the South Coast of Kent, Alex is no stranger to his locally brewed beers, particularly the Whitstable Pale Ale. When he’s not supporting his boyhood club Arsenal, you’ll find him ticking off some of the UK’s top racecourses such as Cheltenham, Ascot and Lingfield.

As an avid stand-up comedy fan, he’s seen some of the UK’s best acts (in his opinion) including Peter Kay, Jimmy Carr, Paul Smith, Micky Flanagan and John Bishop. Next on the list… Romesh Ranganathan.

Gurdain Bharj
Mid-weight Multimedia Designer
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Gurdain Bharj

Title: Mid-weight Multimedia Designer
Team: Arsenal
Hometown: Harrow

You can catch Gurdain on a cycling trail or camera in hand capturing life’s moments. His weekends consist of Arsenal, F1 and supporting his Sunday League team Harrow Hive – Up The Hive! Aside from design work he enjoys reading about almost anything, as well creating and listening to music.

Thomas Deveney
Junior Developer
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Thomas Deveney

Title: Junior Developer
Team: Charlton Athletic
Hometown: South East London

SITA’s only in house Web Developer, Charlton Athletic supporter, and burger sauce connoisseur. Tom dreams of Charlton’s return to the prem but is facing the reality of League One.

Tom is passionate about Horse racing and in particular horses such as Galopin des champs and An epic song. if you ask him for a tip, he’ll mostly likely tell you he has a banker for you, that eventually finishes nowhere.

Tom also enjoys playing football at an average level, sourcing oasis bootleg vinyl’s to add to his collection, and going to Greece for some mythos and pork gyros.

Armen Olivar
Junior Graphic Designer
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Armen Olivar

Title: Junior Graphic Designer
Team: Golden State Warriors
Hometown: Bexley

In every sports marketing company, there is always that one basketball person. In SITA, Armen is that person. He is a dedicated Golden State Warrior fan and spends most of his weekend playing basketball with his team based in East London. Apart from this, he also enjoys watching boxing, UFC and F1. He is determined and hopeful that someday he will become a SITA go-karting champion. But basing from his last performance, there is still some work to be done.

Jess Bennett
Junior Graphic Designer
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Jess Bennett

Title: Junior Graphic Designer
Team: Chelsea Women
Hometown: Sutton

Jess has a passion for women's sports and in particular women's football. She can be found at all of Chelsea Women's home games and as many away games as she can get to.

Jess played Korfball for 14 years in which she represented England at various youth age groups and played in multiple World Cups and European tournaments.

Aside from sport, Jess also enjoys going out for food and cooking at home as well as live music and theatre. She also has quite an impressive LEGO collection.

Social
Adam Russell
Account Director
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Adam Russell

Title: Account Director
Team: Bolton Wanderers
Hometown: Bolton

He's obsessed with all things sport. If someone's throwing it, kicking it or racing it, he's probably watching it. As Northern as a chip barm.

Richard Leese
Junior Account Manager
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Richard Leese

Title: Junior Account Manager
Team: Stoke City
Hometown: Huddersfield

Richard spends his time going up and down the country watching Stoke play. A proud Yorkshireman that’s ended up in London.

Cameron Brown
Junior Account Manager
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Cameron Brown

Title: Junior Account Manager
Team: Arsenal
Hometown: Wokingham

Cam spends a lot of time watching football, horse racing, baseball and F1. He’s also a keen darts player, with some saying that he’s the greatest darting talent in Wokingham. He’s a firm believer that Fosters is a decent pint and that Carl Jenkinson deserved so much more from football.

Phil Webster
Senior Account Executive
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Phil Webster

Title: Senior Account Executive
Team: Oxford United
Hometown: Oxford

Phil spends his weekends running, walking his dogs and watching Oxford United struggling in League One. Phil’s notorious for bringing the dullest lunches and snacks into the office, but is trying to sharpen his cooking skills.

Sienna Parrish
Junior Social Media Executive
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Sienna Parrish

Title: Junior Social Media Executive
Team: Liverpool
Hometown: Telford

Sienna grew up playing football and watching Liverpool FC. She enjoys visiting her family in the Midlands and Wales as well as catching up with friends in the City.

Knyahn McLeod
Junior Social Media Executive
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Knyahn McLeod

Title: Junior Social Media Executive
Team: Manchester United
Hometown: London

Manchester United fan living in London… Kennington Red like Jadon Sancho. Would have been a professional football but my knee started acting up when I was born! Love a cheeky Hennessy and Apple juice if anyone’s buying drinks!

Morgan Harvey
Junior Social Media Executive
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Morgan Harvey

Title: Junior Social Media Executive
Team: Arsenal
Hometown: Welwyn Garden City

Could have been a professional table tennis player but opted for Fifa Esports career (failed) - Arsenal home & sometimes away.

Video
Ellie Lynch
Senior Videographer
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Ellie Lynch

Title: Senior Videographer
Team: Manchester City
Hometown: Derby

Ellie is a little bit chaotic by nature. In her spare time, she travels here, there, and everywhere. Her spare time is mainly spent diving into her interests which include historic conflict, art films, or philosophy. Bringing some calmness to her life, most Sundays you can find Ellie hiking in the Peak District.

Hugh Aitchison
Videographer
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Hugh Aitchison

Title: Videographer
Team: Manchester United
Hometown: Manchester

In an Indiepop band as the vocalist. On a weekend you will find me either watching a DJ or at a gig, making music in the studio, or in the pub ideally watching some footy - on a really good weekend, all of the above. Favourite director Christopher Nolan.

Alice Merriman
Junior Video Editor
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Alice Merriman

Title: Junior Video Editor
Team: Oxford United
Hometown: Oxford

Alice has the travelling bug and wants to visit as many countries as possible in her life - 16 down, a lot to go. Thailand was her favourite place she’s been to so far but thinks NYC and the northern lights in Iceland may just top that.

She holds memories on her arms in the form of tattoos - with over 25 random line drawings, her favourite currently being her heart-spotted leopard, but it changes every day.

Alice also loves live music and often finds herself at a local mid-week gig or over in London watching some of the big names.

Georgia Lynch
Junior Production Manager
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Georgia Lynch

Title: Junior Production Manager
Team: Manchester City
Hometown: Glossop

Georgia is a TV buff and in her spare time loves to kick back, relax, and get stuck into a good series; Handmaid's Tale, Blackbird, and Prison Break being her top three.

When she gets the opportunity, Georgia jumps at the chance to hop on a plane and explore new places. Last year, she ticked off Rome, Barcelona, and Malta!

She also likes to get her serotonin levels up by surrounding herself with nature, whether it's for an uphill hike, scenic walk, or a run.

Sujan Ragunathan
Junior Videographer
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Sujan Ragunathan

Title: Junior Videographer
Team: Manchester City & United
Hometown: Coimbatore, India

You will rarely catch Sujan without his brand-new film camera, his way of documenting the past year of his life in the UK, and one day he wants to turn his shots into a photo book, so you can see the world through his lens.

As a self-proclaimed cinephile, you can find Sujan at any IMAX screening, as well probably spending good chunk of his time learning about film production and what goes into making images look beautiful.

Jumping at the opportunity for road trips with mates this year to explore the UK and Europe, Sujan is keen to travel and capture the moments.

Affiliates
Hassan Mohammed
Senior Account Manager
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Hassan Mohammed

Title: Senior Account Manager
Team: Chelsea
Hometown: Hillingdon, London

Hassan enjoys watching Chelsea, binging TV shows and playing 7 a side football. He loves travelling and spends his spare time discovering new music on Spotify.

HR
Annette Miller
Head of HR
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Annette Miller

Title: Head of HR
Team: GB
Hometown: Hartley Wintney

Annette’s main hobby is thinking about her next adventure. She spends a ridiculous amount of time watching travel programmes and considering her next challenge. Having completed the last section of the Camino di Santiago in northern Spain last year, she is now planning to hike the WW2 escape route (the Comet Line) from France to Spain via the Pyrenees.

At home she is rarely without her dog and usually found trying to keep up with her either walking or running. Other regular interests include tennis, cold water swimming and the beach or sea in any weather.

Get in touch
to find out more!

hello@squareintheair.com


    Square in the Air . Square in the Air . Square in the Air