ITV Racing – Luke Harvey cooling off

During one of the hottest Royal Ascot weeks on record, Luke Harvey delivered a moment to remember when cooling off in a pool next to the track whilst still wearing his top hat.

True to form, he didn’t let the dip stop him from completing his presenting duties. The unexpected stunt showcased his trademark humour and added a refreshing twist to ITV’s coverage of the prestigious event.

It was very popular across socials – amassing over 200k views – and was a moment that brought smiles to the faces of many fans during the biggest week of summer racing.

You just CANNOT predict Luke Harvey's next move 😅

This was definitely NOT on our #RoyalAscot bingo card 🏊‍♂️🩲 pic.twitter.com/cUJF7pKUQJ

— ITV Racing (@itvracing) June 21, 2025

At The Races – Matt Chapman collaborates with Simon Cowell at Windsor racecourse

Collaborating with non-racing celebrities can spark fresh interest in horseracing, attracting fans from outside the sport.

When public figures like Simon Cowell engage with racing personalities – such as his exchange with Matt Chapman at Windsor, it creates buzz that resonates beyond the racecourse.

These moments draw in new audiences while keeping longtime racegoers entertained. It’s simple way to broaden the sport’s reach and relevance.

WATCH HERE

ITV Racing and GBR – Corgi Derby at Musselburgh Racecourse

The thrill of a race… yet not a horse race.

This charming video of the Corgi Derby at Musselburgh Racecourse is an example of how courses can entertain and engage all audiences on a raceday.

Light-hearted and adorable, this kind of content is fun for all and relates to a new audience who may not ordinarily have an interest in horse racing. It’s a playful way of introducing the next generation to the excitement of horse racing – keeping them entertained while building a lasting interest in the sport.

Sporting Life – Nicky Henderson builds his perfect racehorse

TikTok’s short-form, dynamic video format offers a powerful way to engage new audiences with horse racing. Creative content like behind-the-scenes clips, expert insights, and interactive challenges can make the sport more accessible and entertaining.

This video of Nicky Henderson building his perfect racehorse is a good example. It blends legacy, expertise, and storytelling into engaging content that resonates with both seasoned fans and curious newcomers, deepening appreciation for the sport across broad audiences.

@sportingliferacing

Build the perfect racehorse with Nicky Henderson 🏇👌 #horseracing #cheltenhamfestival #horseracingtips

♬ original sound – Sporting Life Racing

GBR – Behind the scenes footage of equine welfare at Royal Ascot

While race day excitement takes centre stage, what happens behind the scenes is just as important – especially when it comes to equine welfare.

With growing public interest in how racehorses are cared for, Great British Racing took viewers behind the curtain at Royal Ascot to show the meticulous care horses receive before and after races.

Their latest video not only highlights these welfare practices but also introduces the new HorsePWR campaign – an initiative dedicated to promoting transparency and the highest standards of horse care across the sport.