Overview:

RubyPlay is one of the industry’s fastest growing slot studios and has enjoyed significant success in recent years. SITA continues to play a vital role in showcasing the rise of this exciting company through regular B2B PR activity and dynamic video content for social media.

How we support:

Since 2023, we’ve been showcasing the company’s growth trajectory through various press releases, editorials and interviews. With RubyPlay expanding into regulated markets worldwide, gaining coverage within localised trade publications has been an important aspect of our work. This includes working closely with media outlets across Europe, North and South America to raise awareness of its core offering, as well as the individuals behind its recent success.

To complement our PR work, RubyPlay regularly engages with us to produce entertaining video content for its LinkedIn channel. With a willingness to embrace concepts inspired by popular social media trends, we have created highly engaging videos that instantly attract a wide audience. We are proud to work alongside the RubyPlay team who continues to bring great energy with every shoot!

The Results

Here’s a selection of recent articles that have been published within the global trade media:

PlayUSA interview on RubyPlay’s US market entry

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Gaming Intelligence news story highlighting the appointment of Motti Gil as CFO

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Games Magazine Brazil Q&A covering the company’s approach to Brazilian market

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Jamma news article showcasing its Sisal launch in Italy:

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Videos

And check out these videos created from ICE Barcelona 2025, which have delivered strong engagement levels:

Humorous joint interview with RubyPlay’s Dr. Eyal Loz and Alea’s Alexandre Tomic:

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Exclusive interview with Asaf Noifeld, Managing Director of FanDuel Casino, following RubyPlay’s launch in the US:

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Customer testimonial with Salsa Technology’s Eliane Nunes, inspired by the “Put a Finger Down” trend:

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RubyPlay unfiltered:

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