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B2C DiaryOctober 2024
The days may be growing shorter as autumn settles in, but it was full steam ahead for the B2C team in October. Senior Account Executive Charles Orchard shares a handful of highlights below.
04/12/2024
Sponsorship at Cheltenham's Showcase Meeting
The B2C team attended the Cheltenham Showcase Meeting towards the end of the month, where both Square In The Air and our client, William Hill, proudly sponsored the season’s opening event at the home of Jump Racing.
B2C representatives Tom Marriott, Ed Culham, and Joe Clark were on hand as Friday’s races kicked off, highlighted by the squareintheair.com Handicap Chase. This exciting race saw the Dan Skelton-trained Calico, ridden by Harry Skelton, claim victory, with SITA CEO Ben Cleminson making the presentation to winning connections. It was a win made even more memorable as Harry had visited the Square In The Air box for a chat earlier that day.
On Saturday, William Hill celebrated their new sponsorship of the County Hurdle—a partnership extending into the March racing season. The day began with a ribbon-cutting ceremony led by legendary jockeys and William Hill ambassadors, Sir AP McCoy and Barry Geraghty. This curtain-opening to the Jumps season was broadcast on ITV, building anticipation for the season ahead.
Arsenal’s referee conspiracy dispelled
A key trait for a B2C team member is staying attentive to emerging storylines in sports and broader consumer media. Following claims from some Arsenal fans on social media that they’re subject to harsher treatments from Premier League referees compared to other clubs, our team did some digging to either prove or dispel the allegation on behalf of our client, talkSPORT BET.
Our research reached a conclusion in favour of the latter, with Arsenal seemingly treated the most leniently by match officials out of all clubs in the conventional ‘Big Six’. We transformed the data into a graphic and press release, resulting in 41 pieces of media coverage, with mentions in The Sun, the Evening Standard, and FourFourTwo.
The research also sparked lively discussion on social media, as the Evening Standard’s article on X (formerly Twitter) showed the impact of engaging with timely consumer trends and fuelling ongoing debates.
US Election drives big push for politics coverage
October also marked the final stretch of the US election campaign, and with the race tightening, our team made a big push to drive international coverage of election odds. Just as candidates Donald Trump and Kamala Harris focused their final October efforts to sway the vote, we turned up the heat to position our clients as go-to sources for election predictions and odds.
From our London HQ, we sent out updated odds upon request to journalists across the globe, with tailored press releases and expert insights that captured the volatility of this year's election. As polls shifted, our odds provided a real-time reflection of public sentiment, adding a valuable, data-driven layer to newsrooms covering the story.
The result was an impressive 170 pieces of coverage in October alone, showcasing our ability to contribute to the global political conversation despite a congested and highly competitive market.
Striking Gold with Old Racing
Did you hear about The Hawkstonian? We hope you did…
Back in April, Old Gold Racing set up a syndicate for Jeremy Clarson and the horse named after his new beer.
All 3,250 shares in The Hawkstonian were quickly sold at £60 a pop and he went into training with Ben Pauling, whose family originally worked the land that is now Clarkson’s Diddly Squat Farm and taught Kaleb (Cooper of Clarkson's Farm fame) how to farm.
Anyway… after a good summer and plenty of training, The Hawkstonian was ready to roll, so ahead of his racecourse debut at Uttoxeter on Friday 1st November, we pushed the news to press.
Whenever you’ve got Jeremy Clarkson in the headline of a press release you’ve got a good chance of some coverage, and so it turned out.
Mentions of Old Gold Racing sprung up across national media – The Sun, Times, Mirror and Express – as well as over 20 regional publications.
The hefty load of coverage couldn’t propel The Hawkstonian to a debut win, but he shaped nicely enough and “there's probably a bumper to be won with him”, noted the Racing Post.
Sponsorship at Cheltenham's Showcase Meeting
The B2C team attended the Cheltenham Showcase Meeting towards the end of the month, where both Square In The Air and our client, William Hill, proudly sponsored the season’s opening event at the home of Jump Racing.
B2C representatives Tom Marriott, Ed Culham, and Joe Clark were on hand as Friday’s races kicked off, highlighted by the squareintheair.com Handicap Chase. This exciting race saw the Dan Skelton-trained Calico, ridden by Harry Skelton, claim victory, with SITA CEO Ben Cleminson making the presentation to winning connections. It was a win made even more memorable as Harry had visited the Square In The Air box for a chat earlier that day.
On Saturday, William Hill celebrated their new sponsorship of the County Hurdle—a partnership extending into the March racing season. The day began with a ribbon-cutting ceremony led by legendary jockeys and William Hill ambassadors, Sir AP McCoy and Barry Geraghty. This curtain-opening to the Jumps season was broadcast on ITV, building anticipation for the season ahead.
US Election drives big push for politics coverage
October also marked the final stretch of the US election campaign, and with the race tightening, our team made a big push to drive international coverage of election odds. Just as candidates Donald Trump and Kamala Harris focused their final October efforts to sway the vote, we turned up the heat to position our clients as go-to sources for election predictions and odds.
From our London HQ, we sent out updated odds upon request to journalists across the globe, with tailored press releases and expert insights that captured the volatility of this year's election. As polls shifted, our odds provided a real-time reflection of public sentiment, adding a valuable, data-driven layer to newsrooms covering the story.
The result was an impressive 170 pieces of coverage in October alone, showcasing our ability to contribute to the global political conversation despite a congested and highly competitive market.
Arsenal’s referee conspiracy dispelled
A key trait for a B2C team member is staying attentive to emerging storylines in sports and broader consumer media. Following claims from some Arsenal fans on social media that they’re subject to harsher treatments from Premier League referees compared to other clubs, our team did some digging to either prove or dispel the allegation on behalf of our client, talkSPORT BET.
Our research reached a conclusion in favour of the latter, with Arsenal seemingly treated the most leniently by match officials out of all clubs in the conventional ‘Big Six’. We transformed the data into a graphic and press release, resulting in 41 pieces of media coverage, with mentions in The Sun, the Evening Standard, and FourFourTwo.
The research also sparked lively discussion on social media, as the Evening Standard’s article on X (formerly Twitter) showed the impact of engaging with timely consumer trends and fuelling ongoing debates.
Striking Gold with Old Racing
Did you hear about The Hawkstonian? We hope you did…
Back in April, Old Gold Racing set up a syndicate for Jeremy Clarson and the horse named after his new beer.
All 3,250 shares in The Hawkstonian were quickly sold at £60 a pop and he went into training with Ben Pauling, whose family originally worked the land that is now Clarkson’s Diddly Squat Farm and taught Kaleb (Cooper of Clarkson's Farm fame) how to farm.
Anyway… after a good summer and plenty of training, The Hawkstonian was ready to roll, so ahead of his racecourse debut at Uttoxeter on Friday 1st November, we pushed the news to press.
Whenever you’ve got Jeremy Clarkson in the headline of a press release you’ve got a good chance of some coverage, and so it turned out.
Mentions of Old Gold Racing sprung up across national media – The Sun, Times, Mirror and Express – as well as over 20 regional publications.
The hefty load of coverage couldn’t propel The Hawkstonian to a debut win, but he shaped nicely enough and “there's probably a bumper to be won with him”, noted the Racing Post.
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