World Pool – Branding Harry Bentley

While much of the work we do is aimed at raising the awareness of World Pool among UK and Irish punters, Hong Kong-based jockey Harry Bentley’s busman’s holiday to York Racecourse to ride at the Ebor Festival was a good opportunity to connect his fans in the Far East with racing in the North of England.

The Ebor Festival is one of a growing group of World Pool fixtures that draw the eyes of the world and Hong Kong punters are plugged in to bet on, so sponsorship of Bentley during the week was a great fit.

We worked with Bentley to get him World Pool branded breeches, video preview content and a blog that was hosted on the World Pool website and syndicated out to media publications across the globe.

Though Bentley’s ride in the feature race on Friday, the Group 1 Nunthorpe Stakes, finished out of the frame, the activity helped drive interest in the meeting from further afield and saw World Pool betting turnover on the race of over £4 million.

William Hill – Ambassadors go golfing

August was another busy month on-course for the B2C racing team.

Racecourse visits at Glorious Goodwood and York’s Ebor Festival bookended the month, with a rather special trip to Ireland in between.

Senior Account Manager Inigo Grose travelled over to Tralee Golf Club, County Kerry, to produce an upcoming series of YouTube content for William Hill ahead of their sponsorship at the Listowel Harvest Festival.

William Hill’s Cheltenham Festival-winning ambassadors Gavin Cromwell and Keith Donoghue were brought to the beautiful links to discuss their fantastic 24/25 campaigns, preview the upcoming Jumps season and Listowel, and most importantly, check out their golf games.

With fellow William Hill ambassador Jane Mangan asking the important questions, the lads were joined by the inimitable Wayne ‘Radar’ Riley, who brought the golfing expertise to proceedings.

Keep an eye on the William Hill Racing YouTube channel in September for some fantastic content!

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Digital PR – From Love Is Blind to Bayern Munich legends

In August, SITA activated digital PR campaigns for a wide range of clients, interviewing a host of big names from across English and European football, as well as dipping our toe into the showbiz scene once again.

To name a few, we had Nigel Winterburn previewing Arsenal’s chances of finally winning another Premier League title, Thomas Strunz offering us his thoughts on Bayern Munch, Thomas Sørensen weighing in on Danish stars in the Premier League, as well as Benaiah Brydie telling us a bit more about life after Love Is Blind and what he’s expecting from the new season.

Overall, we ran a number of successful campaigns, driving a huge number of backlinks across general sport, football and showbiz media, showcasing our ability to gain coverage across a range of sectors.

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