Objective

To transform product data and features into dynamic, easy-to-consume animations that capture attention and communicate the brand’s core value at a glance on a busy conference floor.

Ideation & Storyboarding

We start with a loose script from the client which our team curated into a clearer timeline to provide a rigid running order of the video. This set the foundation for the next stage – storyboarding. We put together static graphic-led frames which consisted of showing exactly how each scene would look before we delve into our animation and motion tools, paying attention to how we could bring to life each scene with complimentary visuals and smooth transitions.

Animation

Given the high volume of on-screen text, kinetic typography was essential for maintaining visual hierarchy. We utilised strategic motion paths such as sequential fades and scaling to control the pacing and ensure the most critical data points captured the viewer’s immediate attention, whilst still maintaining a balanced flow during the 3 minute loop.

Interested?

If you’re interested in utilising bespoke animation to bring your brand to life either in location or on social please get in touch at hello@squareintheair.com