The Challenge

Prior to our involvement, BetComply’s visual output was being created in-house using tools like Canva, without dedicated design expertise. While functional, this approach led to an inconsistent and unrefined brand presence that did not reflect the quality of their services. The brand lacked personality, cohesiveness and the level of professionalism expected from a standout consultancy in such a competitive space. Visuals varied across touchpoints and there was no cohesive system in place to guide content creation.

The Objective

The goal was clear, to bring consistency, professionalism and personality to BetComply’s brand across social media platforms.

As an established and highly respected name in the industry, it was important that their visual identity reflected the same level of expertise and credibility. At the same time, we wanted to help them stand out by injecting character into their communications while maintaining trust and authority.

Our Approach

Our approach focused on evolution, not revolution.

We began by auditing their existing brand and drawing on our deep understanding of the iGaming space to identify key gaps, most notably a lack of personality and visual cohesion.

From there, we built a refined design system guided by three core principles:

• Professionalism
• Trustworthiness
• Modernisation

We enhanced their existing colour palette by introducing darker gradient tones, creating contrast and depth alongside their brighter brand colours. Subtle refinements were also made to the logo, softening the icon to feel more rounded, approachable and contemporary.

To ensure long term consistency, we developed a suite of social media design guidelines to be used internally by our team when creating content for LinkedIn, alongside supporting assets such as email headers. This allows us to maintain a consistent, high-quality output across all of BetComply’s communications while ensuring every piece of content aligns with the refreshed brand.

A key highlight of the project was the introduction of animated social content. Through kinetic typography, motion design and sound, we brought the brand to life, giving their icon its own personality and creating a more engaging, dynamic presence across their channels.

The Result

The transformation has resulted in a brand that feels:

• Cohesive
• Professional
• Distinctive

BetComply now presents itself with greater confidence and clarity across its digital touchpoints, particularly on LinkedIn. The introduction of motion and personality has helped them stand out in a traditionally conservative space, while still maintaining the trust and authority their audience expects.

Looking to Refresh Your Brand?

If your brand is not reflecting the quality of your business, it might be time for a rethink.

Whether it is a full identity overhaul or a strategic refresh, we help brands bring clarity, consistency and personality to their visual presence.

Get in touch at design@squareintheair.com to see how we can elevate your brand.