Case Study
WHITE HAT STUDIOS CREATIVE DIRECTION & ANIMATION
Creative direction and animation for White Hat Studio’s video at the SBC Infinity Party.
PUBLISHED: 29/05/2025
Overview
Creative direction and animation for White Hat Studio’s video at the SBC Infinity Party.
Who are White Hat?
White Hat Studios is a leading provider of online casino content, primarily slot games, for the US market. They specialize in bringing popular European brands and their own innovative titles, including their “Jackpot Royale” system, to online and increasingly, land-based casinos.
Direction
We started with a loose script and running order. After reviewing it, we suggested tweaks to the copy and offered alternative visual elements to enhance the video. We then developed an animation board to visualise our proposed amendments and define the animation's direction.
Storyboard
Building on the script, we visualised each scene with a storyboard. This served as a great visual tool, allowing the client to see the animation taking shape. Given the video's context— playing throughout a party —we matched that energy with fast-paced, snappy, and visually appealing animations.
Animation
With the storyboards confirmed we could start bringing the animation to life. The goal here was to deliver animations that would also fit the videos surroundings. We utilised smooth transitions between scenes, snappy typography animations & flashes of White Hat’s red and blue colour palette.
Interested?
If you’re interested in utilising bespoke animation to bring your brand to life either in location or on social please get in touch at hello@squareintheair.com
Who are White Hat?
White Hat Studios is a leading provider of online casino content, primarily slot games, for the US market. They specialize in bringing popular European brands and their own innovative titles, including their “Jackpot Royale” system, to online and increasingly, land-based casinos.
Direction
We started with a loose script and running order. After reviewing it, we suggested tweaks to the copy and offered alternative visual elements to enhance the video. We then developed an animation board to visualise our proposed amendments and define the animation's direction.
Storyboard
Building on the script, we visualised each scene with a storyboard. This served as a great visual tool, allowing the client to see the animation taking shape. Given the video's context— playing throughout a party —we matched that energy with fast-paced, snappy, and visually appealing animations.
Animation
With the storyboards confirmed we could start bringing the animation to life. The goal here was to deliver animations that would also fit the videos surroundings. We utilised smooth transitions between scenes, snappy typography animations & flashes of White Hat’s red and blue colour palette.
Interested?
If you’re interested in utilising bespoke animation to bring your brand to life either in location or on social please get in touch at hello@squareintheair.com
Other recent articles you may be interested in...
30/06/2025
|
The Psychology of Logo Design
Our graphic designer, Armen Olivar, explores the psychology behind logo design and how it shapes emotions and influences audience decision-making.
Read More
30/06/2025
|
Case Studies Latest
Hong Kong Jockey Club Creative Direction
The Hong Kong Jockey Club are a multi-billion pound organisation that recorded a staggering £12.8billion in horse racing wagering in the 2023/24 season.
Read More
26/06/2025
|
Blogs Latest
How SITA made William Hill the face of N...
Account Executive Paddy Crossan examines how the B2C team launched client William Hill to the centre of speculation on the Next Pope.
Read More
Start your journey now
Get in touch to find out how our award-winning team can create and deliver the marketing that will help you standout in the sports and betting industry.
