Brownsville Boxing Gym & Academy

We’re proud to be part of an inspiring initiative led by two-time heavyweight boxing champion Shannon Briggs and the Brownsville Boxing Gym & Academy, as they raise funds to support young people in Brownsville, Brooklyn. A highlight of these efforts was a special event on November 9th in partnership with BuddhaBox Gym, where the energy and purpose of this campaign truly shone through.

Our B2C team members, Rob Ellis and Joe Clark, have been working hand-in-hand with SITA’s Social team to drive the success of this impactful project. Founded by Shannon, the Brownsville Boxing Gym & Academy is more than just a place to train – it’s a nonprofit organization offering boxing lessons alongside educational classes, empowering the local community’s youth and making a lasting difference.

Being part of such a meaningful cause has been a privilege, and we’re excited to see what the future holds for Brownsville and its remarkable mission.

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Grosvenor x Will Greenwood

This autumn saw England face some of the world’s top rugby teams in their Autumn Internationals, so the B2C team were tasked by Grosvenor Sport to make the action even more engaging for fans. Our secret weapon? Former England World Cup winner and Grosvenor Sport ambassador Will Greenwood.

From mid-October through to November, we worked closely with Will to deliver weekly interviews packed with his insights and analysis ahead of England’s matches against New Zealand, Australia, South Africa, and Japan.

Each conversation gave us a unique perspective – from strategies to counter South Africa’s power game to Will’s personal reflections on the intensity of facing the All Blacks’ haka. We transformed these conversations into four engaging blogs for Grosvenor Sport’s platform, ensuring fans had a front-row seat to expert commentary and behind-the-scenes anecdotes. Alongside Will’s thoughts, we wove in match highlights, key stats, and betting selections to create content that resonated with die-hard rugby followers and casual fans alike.

This campaign was a fantastic reminder of how the right voice and content strategy can turn a passion for sports into must-read material. As Will would say, it’s all about playing to your strengths – and for us, that’s connecting great talent with even better storytelling.

William Hill Sports Book of the Year Award

After nearly nine months of collaboration between our B2C and social teams and William Hill, we were thrilled to see the fruits of our efforts come to life at the prestigious William Hill Sports Book of the Year Award. Held at BAFTA HQ in Piccadilly, Rob Ellis and I were on-site to manage PR for the day and celebrate with this year’s winner, Conor Niland, for his exceptional book, The Racket.

Behind the scenes, we worked closely with journalists and shortlisted authors, coordinating interviews and crafting press releases to amplify the event’s impact across wider media channels. Our efforts didn’t stop at the event – post-Awards, we secured coverage in major outlets such as Metro, Daily Mirror and Irish Mirror, as well as sites with a high domain authority, including the Irish Times and the Irish Independent.

This incredible experience has not only helped increase awareness of the Awards but also showcased our ability to deliver exceptional results for our clients.

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Grosvenor x Harry Fry shoot

As the National Hunt season kicked into gear in November, the B2C team were also on hand to visit Harry Fry’s Dorset yard to preview his Cheltenham November Meeting runners.

Inigo Grose from B2C and Ellie Lynch from the Video team travelled deep into the West Country at the crack of dawn to capture content for client Grosvenor Sport, interviewing Harry about his Cheltenham contenders’ chances, as well as filming a bank of content to be used across Grosvenor Sport’s channels throughout the Jumps season.

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