Case Study
Push Gaming Streamer Campaign
The globally prominent provider utilised popular slot streamers to increase brand awareness for its new titles.
PUBLISHED: 17/07/2024
Overview
We targeted the most popular and trustworthy slot streamers and negotiated beneficial rates whilst relaying key points of each game.
Why?
With an increasingly diverse portfolio of titles, Push Gaming wanted to increase brand awareness and simultaneously educate players about its slots and the mechanics, features and big win potential of its latest releases.
SITA now utilises over 100 different influencers in various geos around the world which can help in controlling the narrative of a slot directly to players. We manage all aspects, from ideation, to content creation and tracking.
Pushing ahead
With an increased roadmap of hits being released, ensuring players are informed of new titles and what to expect from each one is key for the provider. Push Gaming set out a budget and specific geos for SITA to work with which resulted in 15 streamers sourced. These were influencers that could produce the best ROI with audiences in specified regions and create the most engaging videos endorsing Push’s titles.
Content is king
Merch giveaways, bonus battles and promotional launch day content was produced by the targeted streamers along with more natural inclusion of Push’s slots across a month.
Along with advising around titles and thumbnail coverage, SITA tracked all content created on a weekly basis. The initiative delivered a vast number of views and allowed the messaging shared with the influencers to become the standard interpretation of the games showcased.
The Result
Over 350 individual pieces of content were made during the campaign.
This accounted for around 25 million impressions and over 2 million combined views on the primary platforms that streamers used.
Why?
With an increasingly diverse portfolio of titles, Push Gaming wanted to increase brand awareness and simultaneously educate players about its slots and the mechanics, features and big win potential of its latest releases.
SITA now utilises over 100 different influencers in various geos around the world which can help in controlling the narrative of a slot directly to players. We manage all aspects, from ideation, to content creation and tracking.
Pushing ahead
With an increased roadmap of hits being released, ensuring players are informed of new titles and what to expect from each one is key for the provider. Push Gaming set out a budget and specific geos for SITA to work with which resulted in 15 streamers sourced. These were influencers that could produce the best ROI with audiences in specified regions and create the most engaging videos endorsing Push’s titles.
Content is king
Merch giveaways, bonus battles and promotional launch day content was produced by the targeted streamers along with more natural inclusion of Push’s slots across a month.
Along with advising around titles and thumbnail coverage, SITA tracked all content created on a weekly basis. The initiative delivered a vast number of views and allowed the messaging shared with the influencers to become the standard interpretation of the games showcased.
The Result
Over 350 individual pieces of content were made during the campaign.
This accounted for around 25 million impressions and over 2 million combined views on the primary platforms that streamers used.
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